Promotica SpA (MIL:PMT) ROCE %: 18.86% (As of Dec. 2025)


MIL:PMT Promotica SpA MIL:PMT
88 GF Score
Price €2.84
GF Value €3.14
Valuation Modestly Undervalued
! 4 Warning Signs
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What is Promotica SpA ROCE %?

Promotica SpA MIL:PMT +0.71% 88 ROCE % is 18.86% as of Dec. 2025. GuruFocus rates MIL:PMT with a GF Score™ of 88/100 and a GF Value™ of €3.14 (Modestly Undervalued). The stock has 4 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Promotica SpA's annualized ROCE % for the quarter that ended in Dec. 2025 was 18.86%.

Promotica SpA  (MIL:PMT) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Promotica SpA ROCE % Related Terms

Promotica SpA ROCE % Historical Data

* Premium members only.

The historical data trend for Promotica SpA's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Promotica SpA ROCE % Chart

Promotica SpA Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial Premium Member Only 10.45 19.94 23.55 14.26 25.01

Promotica SpA Semi-Annual Data
Dec17 Dec18 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 46.42 28.19 0.22 31.01 18.86
MIL:PMT
88GF Score
Promotica SpA MIL:PMT
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Promotica SpA ROCE % Calculation

Promotica SpA's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=8.246/( ( (85.384 - 57.886) + (94.124 - 55.681) )/ 2 )
=8.246/( (27.498+38.443)/ 2 )
=8.246/32.9705
=25.01 %

Promotica SpA's ROCE % of for the quarter that ended in Dec. 2025 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Dec. 2025 )  (Q: Jun. 2025 )(Q: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Dec. 2025 )  (Q: Jun. 2025 )(Q: Dec. 2025 )
=6.88/( ( (88.485 - 53.982) + (94.124 - 55.681) )/ 2 )
=6.88/( ( 34.503 + 38.443 )/ 2 )
=6.88/36.473
=18.86 %

(1) Note: The EBIT data used here is two times the semi-annual (Dec. 2025) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of 18.86% mean?
Promotica SpA (MIL:PMT) has a ROCE % of 18.86% as of Dec. 2025.
Is Promotica SpA's ROCE % too high?
Promotica SpA's current ROCE % is 18.86%. The Business Services industry median ROCE % is 8.88. Promotica SpA's value of 18.86% is 112.4% above this industry median. Overall, Promotica SpA has a GF Score™ of 88/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Promotica SpA's ROCE % compare to VRSK and EFX?
Promotica SpA's ROCE % of 18.86% can be compared against companies in the Business Services industry. The industry median ROCE % is 8.88. Promotica SpA's value of 18.86% is 112.4% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Business Services company?
The median ROCE % among Business Services companies is 8.88, based on 1,070 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Promotica SpA's current ROCE % of 18.86% is 112.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Business Services industry, the median ROCE % is 8.88 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Promotica SpA's current ROCE % is 18.86%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Promotica SpA stock overvalued right now?
Based on GuruFocus' analysis, Promotica SpA (MIL:PMT) is currently considered Modestly Undervalued. The stock's GF Value™ is €3.14, compared to a current price of €2.84 — trading 9.6% below its estimated fair value. The current ROCE % is 18.86% and 112.4% above the Business Services industry median of 8.88. Promotica SpA's overall GF Score™ is 88/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Promotica SpA (MIL:PMT), the current ROCE % is 18.86% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Promotica SpA (MIL:PMT) Overvalued in 2026?

Based on GuruFocus' analysis, Promotica SpA stock appears to be undervalued. The current stock price of €2.84 is trading 9.6% below its estimated GF Value™ of €3.14. GuruFocus considers Promotica SpA to be Modestly Undervalued.

Key valuation signals for MIL:PMT:

  • ROCE %: 18.86%
  • GF Value™: €3.14 vs. price of €2.84 (9.6% below fair value)
  • GF Score™: 88/100 with 4 warning signs
  • Industry Position: 112.4% above the Business Services median

No single metric tells the full story. See the MIL:PMT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Promotica SpA Business Description

Address Via Generale dalla Chiesa, 1, Desenzano del Garda (BS), ITA, 25015
Promotica SpA offers a complete consulting service for promotional planning and development, managing them at each phase from planning of promotional operations, implementation of the communication campaign, procurement of prizes, logistics services, data monitoring to finally measurement of results.
88GF Score

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ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€2.84
Price
€3.14
GF Value