Promotica SpAMIL:PMT 88 Gross Margin % is 44.80% as of Dec. 2025, which is 33% above its 10-year median of 33.74. GuruFocus rates MIL:PMT with a GF Score™ of 88/100 and a GF Value™ of €3.14 (Fairly Valued). The stock has 5 warning signs investors should review. Among 1,007 Business Services companies, Promotica SpA ranks better than 61.67% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Promotica SpA had a gross margin of 44.80% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Promotica SpA Gross Margin % Related Terms
Promotica SpA Gross Margin % Historical Data
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The historical data trend for Promotica SpA's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MIL:PMT vs VRSK, EFX, BAH: Gross Margin % Comparison
For the Consulting Services subindustry, Promotica SpA's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Promotica SpA Gross Margin % vs Business Services Industry
For the Business Services industry and Industrials sector, Promotica SpA's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Promotica SpA's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Promotica SpA (MIL:PMT) has a Gross Margin % of 44.80% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Promotica SpA and its competitors. This is 33% above median its historical median of 33.74. Over the past decade, Promotica SpA's Gross Margin % has ranged from 22.96 to 43.06. According to the industry distribution chart, Promotica SpA ranks #386 out of 1007 companies in the Business Services industry, placing it in the top 38.3%.
Is Promotica SpA's Gross Margin % too high?
Promotica SpA's current Gross Margin % of 44.80% is 33% above median its 10-year median of 33.74. Over the past 10 years, this metric has ranged from a low of 22.96 to a high of 43.06. The Business Services industry median Gross Margin % is 34.46. Promotica SpA's value of 44.80% is 30% above this industry median. Based on the distribution chart, Promotica SpA ranks #386 out of 1007 companies in the Business Services industry, which is above the industry midpoint. Overall, Promotica SpA has a GF Score™ of 88/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Promotica SpA's Gross Margin % compare to VRSK and EFX?
According to the Business Services industry distribution chart, Promotica SpA ranks #386 out of 1007 companies for Gross Margin %. This puts Promotica SpA in the upper half of its industry. The industry median Gross Margin % is 34.46. Promotica SpA's value of 44.80% is 30% above this benchmark. Historically, Promotica SpA's own Gross Margin % has ranged from 22.96 to 43.06 over the past decade. While the company's 10-year median is 33.74 vs. the industry median of 34.46, Promotica SpA has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Business Services company?
The median Gross Margin % among Business Services companies is 34.46, based on 1,007 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Promotica SpA's current Gross Margin % of 44.80% is 30% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Promotica SpA and its competitors. For the Business Services industry, the median Gross Margin % is 34.46 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Promotica SpA's current Gross Margin % is 44.80%, which is 33% above median its own 10-year median of 33.74. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Promotica SpA stock overvalued right now?
Based on GuruFocus' analysis, Promotica SpA (MIL:PMT) is currently considered Fairly Valued. The stock's GF Value™ is €3.14, compared to a current price of €3.00 — trading 4.5% below its estimated fair value. The current Gross Margin % is 44.80%, which is 33% above median its 10-year median of 33.74 and 30% above the Business Services industry median of 34.46. Promotica SpA's overall GF Score™ is 88/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Promotica SpA (MIL:PMT), the current Gross Margin % is 44.80% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Promotica SpA (MIL:PMT) Overvalued in 2026?
Based on GuruFocus' analysis, Promotica SpA stock appears to be undervalued.
The current stock price of €3.00 is trading 4.5% below its estimated GF Value™ of €3.14.
GuruFocus considers Promotica SpA to be Fairly Valued.
Key valuation signals for MIL:PMT:
Gross Margin %: 44.80% (33% above median its 10-year median of 33.74)
GF Value™: €3.14 vs. price of €3.00 (4.5% below fair value)
Industry Position: 30% above the Business Services median (#386 of 1007)
No single metric tells the full story. See the MIL:PMT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Promotica SpA offers a complete consulting service for promotional planning and development, managing them at each phase from planning of promotional operations, implementation of the communication campaign, procurement of prizes, logistics services, data monitoring to finally measurement of results.
88GF Score
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