Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Promotica SpAMIL:PMT +1.43%88 EV-to-EBITDA is 6.00 as of Jul. 31, 2026, which is 41% below its 10-year median of 10.15. GuruFocus rates MIL:PMT with a GF Score™ of 88/100 and a GF Value™ of €3.14 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 904 Business Services companies, Promotica SpA ranks better than 61.95% on this metric.
EV-to-EBITDA is calculated as enterprise value divided by its EBITDA. As of today, Promotica SpA's enterprise value is €56.7 Mil.
Promotica SpA's EBITDA for the trailing twelve months (TTM) ended in Dec. 2025 was €9.4 Mil. Therefore, Promotica SpA's EV-to-EBITDA for today is 6.00.
The historical rank and industry rank for Promotica SpA's EV-to-EBITDA or its related term are showing as below:
MIL:PMT'
s EV-to-EBITDA Range Over the Past 10 Years
Min: 4.24 Med: 10.15 Max: 27.93
Current: 5.99
During the past 9 years, the highest EV-to-EBITDA of Promotica SpA was 27.93. The lowest was 4.24. And the median was 10.15.
MIL:PMT's EV-to-EBITDA is ranked better than 61.95% of 904
companies
in the Business Services industry
Industry Median: 7.705
vs MIL:PMT: 5.99
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio to determine the fair market value of a company.
EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Promotica SpA's PE Ratio (TTM) for today is calculated as:
Promotica SpA's share price for today is €2.84.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Promotica SpA's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was €0.226.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Study has found that the companies with the lowest EV-to-EBITDA outperforms companies measured as cheap by other ratios such as PE Ratio (TTM).
The historical data trend for Promotica SpA's EV-to-EBITDA can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MIL:PMT vs VRSK, EFX, BAH: EV-to-EBITDA Comparison
For the Consulting Services subindustry, Promotica SpA's EV-to-EBITDA, along with its competitors' market caps and EV-to-EBITDA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Promotica SpA EV-to-EBITDA vs Business Services Industry
For the Business Services industry and Industrials sector, Promotica SpA's EV-to-EBITDA distribution charts can be found below:
* The bar in red indicates where Promotica SpA's EV-to-EBITDA falls into.
Promotica SpA's current Enterprise Value is €56.7 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Promotica SpA's EBITDA for the trailing twelve months (TTM) ended in Dec. 2025 was €9.4 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Promotica SpA (MIL:PMT) has a EV-to-EBITDA of 6.00 as of Jul. 31, 2026. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Promotica SpA. This is 41% below median its historical median of 10.15. Over the past decade, Promotica SpA's EV-to-EBITDA has ranged from 4.24 to 27.93. According to the industry distribution chart, Promotica SpA ranks #344 out of 904 companies in the Business Services industry, placing it in the top 38.1%.
Is Promotica SpA's EV-to-EBITDA too high?
Promotica SpA's current EV-to-EBITDA of 6.00 is 41% below median its 10-year median of 10.15. Over the past 10 years, this metric has ranged from a low of 4.24 to a high of 27.93. The Business Services industry median EV-to-EBITDA is 7.71. Promotica SpA's value of 6.00 is 22.1% below this industry median. Based on the distribution chart, Promotica SpA ranks #344 out of 904 companies in the Business Services industry, which is above the industry midpoint. Overall, Promotica SpA has a GF Score™ of 88/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Promotica SpA's EV-to-EBITDA compare to VRSK and EFX?
According to the Business Services industry distribution chart, Promotica SpA ranks #344 out of 904 companies for EV-to-EBITDA. This puts Promotica SpA in the upper half of its industry. The industry median EV-to-EBITDA is 7.71. Promotica SpA's value of 6.00 is 22.1% below this benchmark. Historically, Promotica SpA's own EV-to-EBITDA has ranged from 4.24 to 27.93 over the past decade. While the company's 10-year median is 10.15 vs. the industry median of 7.71, Promotica SpA has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBITDA for a Business Services company?
The median EV-to-EBITDA among Business Services companies is 7.71, based on 904 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Promotica SpA's current EV-to-EBITDA of 6.00 is 22.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBITDA mean?
A high EV-to-EBITDA can signal that a stock is expensive relative to its fundamentals. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Promotica SpA. For the Business Services industry, the median EV-to-EBITDA is 7.71 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Promotica SpA's current EV-to-EBITDA is 6.00, which is 41% below median its own 10-year median of 10.15. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Promotica SpA stock overvalued right now?
Based on GuruFocus' analysis, Promotica SpA (MIL:PMT) is currently considered Modestly Undervalued. The stock's GF Value™ is €3.14, compared to a current price of €2.84 — trading 9.6% below its estimated fair value. The current EV-to-EBITDA is 6.00, which is 41% below median its 10-year median of 10.15 and 22.1% below the Business Services industry median of 7.71. Promotica SpA's overall GF Score™ is 88/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBITDA calculated?
EV-to-EBITDA is calculated from a company's financial statements. For Promotica SpA (MIL:PMT), the current EV-to-EBITDA is 6.00 as of Jul. 31, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Promotica SpA (MIL:PMT) Overvalued in 2026?
Based on GuruFocus' analysis, Promotica SpA stock appears to be undervalued.
The current stock price of €2.84 is trading 9.6% below its estimated GF Value™ of €3.14.
GuruFocus considers Promotica SpA to be Modestly Undervalued.
Key valuation signals for MIL:PMT:
EV-to-EBITDA: 6.00 (41% below median its 10-year median of 10.15)
GF Value™: €3.14 vs. price of €2.84 (9.6% below fair value)
Industry Position: 22.1% below the Business Services median (#344 of 904)
No single metric tells the full story. See the MIL:PMT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Promotica SpA offers a complete consulting service for promotional planning and development, managing them at each phase from planning of promotional operations, implementation of the communication campaign, procurement of prizes, logistics services, data monitoring to finally measurement of results.
88GF Score
Get the complete analysis for MIL:PMT
EV-to-EBITDA is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
MIL:PMT has been successfully added to your 
