PRO (Pros Holdings) EV-to-FCF: 33.03 (As of Jul. 02, 2026)


PRO Pros Holdings Inc PRO
58 GF Score
Price $23.25
GF Value $30.38
! 5 Warning Signs
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What is Pros Holdings EV-to-FCF?

Pros Holdings PRO 58 EV-to-FCF is 33.03 as of Jul. 02, 2026. GuruFocus rates PRO with a GF Score™ of 58/100 and a GF Value™ of $30.38. The stock has 5 warning signs investors should review.

EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Pros Holdings's Enterprise Value is $1,276.6 Mil. Pros Holdings's Free Cash Flow for the trailing twelve months (TTM) ended in Sep. 2025 was $38.6 Mil. Therefore, Pros Holdings's EV-to-FCF for today is 33.03.

The historical rank and industry rank for Pros Holdings's EV-to-FCF or its related term are showing as below:

PRO' s EV-to-FCF Range Over the Past 10 Years
Min: -2998.59   Med: -48.11   Max: 1199.55
Current: 33.03

During the past 13 years, the highest EV-to-FCF of Pros Holdings was 1199.55. The lowest was -2998.59. And the median was -48.11.

PRO's EV-to-FCF is not ranked
in the Software industry.
Industry Median: 14.175 vs PRO: 33.03

EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.

As of today (2026-07-02), Pros Holdings's stock price is $23.25. Pros Holdings's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Sep. 2025 was $-0.310. Therefore, Pros Holdings's PE Ratio (TTM) for today is At Loss.


Pros Holdings  (NYSE:PRO) EV-to-FCF Explanation

EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.

Pros Holdings's PE Ratio (TTM) for today is calculated as:

PE Ratio (TTM)=Share Price (Today)/Earnings per Share (Diluted) (TTM)
=23.25/-0.310
=At Loss

Pros Holdings's share price for today is $23.25.
Pros Holdings's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Sep. 2025 adds up the quarterly data reported by the company within the most recent 12 months, which was $-0.310.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.


Pros Holdings EV-to-FCF Related Terms


Pros Holdings EV-to-FCF Historical Data

* Premium members only.

The historical data trend for Pros Holdings's EV-to-FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pros Holdings EV-to-FCF Chart

Pros Holdings Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
EV-to-FCF
Get a 7-Day Free Trial Premium Member Only Premium Member Only -26.96 -76.94 -49.63 269.00 45.10

Pros Holdings Quarterly Data
Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25
EV-to-FCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 64.38 45.10 32.76 31.42 32.58

PRO vs PD, PDFS, UPBD: EV-to-FCF Comparison

For the Software - Application subindustry, Pros Holdings's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pros Holdings EV-to-FCF vs Software Industry

For the Software industry and Technology sector, Pros Holdings's EV-to-FCF distribution charts can be found below:

* The bar in red indicates where Pros Holdings's EV-to-FCF falls into.


PRO
58GF Score
Pros Holdings Inc PRO
EV-to-FCF is just one metric. See GF Score™, valuation, warning signs, and more.
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Pros Holdings EV-to-FCF Calculation

Pros Holdings's EV-to-FCF for today is calculated as:

EV-to-FCF=Enterprise Value (Today)/Free Cash Flow (TTM)
=1276.598/38.644
=33.03

Pros Holdings's current Enterprise Value is $1,276.6 Mil.
Pros Holdings's Free Cash Flow for the trailing twelve months (TTM) ended in Sep. 2025 adds up the quarterly data reported by the company within the most recent 12 months, which was $38.6 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about EV-to-FCF →
What does a EV-to-FCF of 33.03 mean?
Pros Holdings (PRO) has a EV-to-FCF of 33.03 as of Jul. 02, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Pros Holdings and its competitors.
Is Pros Holdings' EV-to-FCF too high?
Pros Holdings' current EV-to-FCF is 33.03. The Software industry median EV-to-FCF is 14.18. Pros Holdings' value of 33.03 is 133% above this industry median. Overall, Pros Holdings has a GF Score™ of 58/100, reflecting its overall financial health beyond just this single metric.
How does Pros Holdings' EV-to-FCF compare to PD and PDFS?
Pros Holdings' EV-to-FCF of 33.03 can be compared against companies in the Software industry. The industry median EV-to-FCF is 14.18. Pros Holdings' value of 33.03 is 133% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Software company?
The median EV-to-FCF among Software companies is 14.18, based on 1,590 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pros Holdings's current EV-to-FCF of 33.03 is 133% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Pros Holdings and its competitors. For the Software industry, the median EV-to-FCF is 14.18 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pros Holdings's current EV-to-FCF is 33.03. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pros Holdings stock overvalued right now?
Pros Holdings (PRO) has a current EV-to-FCF of 33.03. The stock's GF Value™ is $30.38, compared to a current price of $23.25 — trading 23.5% below its estimated fair value. The current EV-to-FCF is 33.03 and 133% above the Software industry median of 14.18. Pros Holdings' overall GF Score™ is 58/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Pros Holdings (PRO), the current EV-to-FCF is 33.03 as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Pros Holdings (PRO) Overvalued in 2026?

Based on GuruFocus' analysis, Pros Holdings stock appears to be undervalued. The current stock price of $23.25 is trading 23.5% below its estimated GF Value™ of $30.38.

Key valuation signals for PRO:

  • EV-to-FCF: 33.03
  • GF Value™: $30.38 vs. price of $23.25 (23.5% below fair value)
  • GF Score™: 58/100 with 5 warning signs
  • Industry Position: 133% above the Software median

No single metric tells the full story. See the PRO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Pros Holdings Business Description

Address 3200 Kirby Drive, Suite 600, Houston, TX, USA, 77098
Pros Holdings Inc provides software solutions that optimize shopping and selling experiences for both business-to-business and business-to-consumer companies across industry verticals in more than nearly 80 countries. Its PROS Platform is designed to help businesses create, optimize and market available offers and handle orders through both first- and third-party digital channels. The firm generates key revenue form the United States of America, Germany, The rest of Europe, Africa, Asia-Pacific, and Middle East regions.
58GF Score

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EV-to-FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$23.25
Price
$30.38
GF Value