PRO (Pros Holdings) GF Value Rank: 8 (As of Jul. 02, 2026) — 33% Above Median


PRO Pros Holdings Inc PRO
58 GF Score
Price $23.25
GF Value $30.38
! 5 Warning Signs
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What is Pros Holdings GF Value Rank?

Pros Holdings PRO 58 GF Value Rank is 8 as of Jul. 02, 2026, which is 33% above its 10-year median of 6.00. GuruFocus rates PRO with a GF Score™ of 58/100 and a GF Value™ of $30.38. The stock has 5 warning signs investors should review.

Pros Holdings has the GF Value Rank of 8.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Pros Holdings GF Value Rank Related Terms

PRO vs PD, PDFS, UPBD: GF Value Rank Comparison

For the Software - Application subindustry, Pros Holdings's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Pros Holdings GF Value Rank vs Software Industry

For the Software industry and Technology sector, Pros Holdings's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Pros Holdings's GF Value Rank falls into.


PRO
58GF Score
Pros Holdings Inc PRO
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 8 mean?
Pros Holdings (PRO) has a GF Value Rank of 8 as of Jul. 02, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Pros Holdings and its competitors. This is 33% above median its historical median of 6.00. Over the past decade, Pros Holdings' GF Value Rank has ranged from 1.00 to 10.00.
Is Pros Holdings' GF Value Rank too high?
Pros Holdings' current GF Value Rank of 8 is 33% above median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Pros Holdings has a GF Score™ of 58/100, reflecting its overall financial health beyond just this single metric.
How does Pros Holdings' GF Value Rank compare to PD and PDFS?
Pros Holdings' GF Value Rank of 8 can be compared against companies in the Software industry. Historically, Pros Holdings' own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Software company?
A good GF Value Rank depends on the Software industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Pros Holdings and its competitors. Pros Holdings's current GF Value Rank is 8, which is 33% above median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pros Holdings stock overvalued right now?
Pros Holdings (PRO) has a current GF Value Rank of 8. The stock's GF Value™ is $30.38, compared to a current price of $23.25 — trading 23.5% below its estimated fair value. The current GF Value Rank is 8, which is 33% above median its 10-year median of 6.00. Pros Holdings' overall GF Score™ is 58/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Pros Holdings (PRO), the current GF Value Rank is 8 as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Pros Holdings (PRO) Overvalued in 2026?

Based on GuruFocus' analysis, Pros Holdings stock appears to be undervalued. The current stock price of $23.25 is trading 23.5% below its estimated GF Value™ of $30.38.

Key valuation signals for PRO:

  • GF Value Rank: 8 (33% above median its 10-year median of 6.00)
  • GF Value™: $30.38 vs. price of $23.25 (23.5% below fair value)
  • GF Score™: 58/100 with 5 warning signs

No single metric tells the full story. See the PRO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Pros Holdings Business Description

Address 3200 Kirby Drive, Suite 600, Houston, TX, USA, 77098
Pros Holdings Inc provides software solutions that optimize shopping and selling experiences for both business-to-business and business-to-consumer companies across industry verticals in more than nearly 80 countries. Its PROS Platform is designed to help businesses create, optimize and market available offers and handle orders through both first- and third-party digital channels. The firm generates key revenue form the United States of America, Germany, The rest of Europe, Africa, Asia-Pacific, and Middle East regions.
58GF Score

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GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$23.25
Price
$30.38
GF Value