PRO (Pros Holdings) Moat Score: 5/10 (As of Jun. 25, 2026)


PRO Pros Holdings Inc PRO
58 GF Score
Price $23.25
GF Value $30.38
! 5 Warning Signs
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What is Pros Holdings Moat Score?

Pros Holdings PRO 58 Moat Score is 5 as of Jun. 25, 2026. GuruFocus rates PRO with a GF Score™ of 58/100 and a GF Value™ of $30.38. The stock has 5 warning signs investors should review.

Pros Holdings has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Pros Holdings has Narrow Moat: Pros Holdings Inc benefits from strong pricing power and valuable intellectual property in its software solutions. The company has a solid customer base with moderate switching costs, but faces competition from larger players. Its moat is supported by consistent innovation and R&D, but lacks the scale or brand strength for a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Pros Holdings might have Narrow Moat - Solid narrow moat.

Pros Holdings  (NYSE:PRO) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Pros Holdings Moat Score Related Terms

PRO vs PD, PDFS, UPBD: Moat Score Comparison

For the Software - Application subindustry, Pros Holdings's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Pros Holdings Moat Score vs Software Industry

For the Software industry and Technology sector, Pros Holdings's Moat Score distribution charts can be found below:

* The bar in red indicates where Pros Holdings's Moat Score falls into.


PRO
58GF Score
Pros Holdings Inc PRO
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Pros Holdings (PRO) has a Moat Score of 5 as of Jun. 25, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.
Is Pros Holdings' Moat Score too high?
Pros Holdings' current Moat Score is 5. Overall, Pros Holdings has a GF Score™ of 58/100, reflecting its overall financial health beyond just this single metric.
How does Pros Holdings' Moat Score compare to PD and PDFS?
Pros Holdings' Moat Score of 5 can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Software company?
A good Moat Score depends on the Software industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Pros Holdings's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pros Holdings stock overvalued right now?
Pros Holdings (PRO) has a current Moat Score of 5. The stock's GF Value™ is $30.38, compared to a current price of $23.25 — trading 23.5% below its estimated fair value. The current Moat Score is 5. Pros Holdings' overall GF Score™ is 58/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Pros Holdings (PRO), the current Moat Score is 5 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Pros Holdings (PRO) Overvalued in 2026?

Based on GuruFocus' analysis, Pros Holdings stock appears to be undervalued. The current stock price of $23.25 is trading 23.5% below its estimated GF Value™ of $30.38.

Key valuation signals for PRO:

  • Moat Score: 5
  • GF Value™: $30.38 vs. price of $23.25 (23.5% below fair value)
  • GF Score™: 58/100 with 5 warning signs

No single metric tells the full story. See the PRO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Pros Holdings Business Description

Address 3200 Kirby Drive, Suite 600, Houston, TX, USA, 77098
Pros Holdings Inc provides software solutions that optimize shopping and selling experiences for both business-to-business and business-to-consumer companies across industry verticals in more than nearly 80 countries. Its PROS Platform is designed to help businesses create, optimize and market available offers and handle orders through both first- and third-party digital channels. The firm generates key revenue form the United States of America, Germany, The rest of Europe, Africa, Asia-Pacific, and Middle East regions.
58GF Score

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$23.25
Price
$30.38
GF Value