PRO (Pros Holdings) GF Value : $32.73 (As of Apr. 05, 2025)

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What is Pros Holdings GF Value?

As of today (2025-04-05), Pros Holdings's share price is $16.68. Pros Holdings's GF Value is $32.73. Therefore, Pros Holdings's Price-to-GF-Value for today is 0.51. Based on the relationship between the current stock price and the GF Value, GuruFocus believes Pros Holdings is Possible Value Trap, Think Twice.

The GF Value represents the intrinsic value of a stock, determined using GuruFocus' proprietary methodology. The GF Value Line on our stock Summary page provides an estimate of the stock’s fair-trading value.

To calculate this value, GuruFocus follows these steps:

We analyze historical correlations between the stock price and key business performance metrics, such as revenue, earnings, cash flow, and book value.
We identify the metrics that have the strongest historical correlation with the stock price and determine the historical multiples at which the stock has traded relative to these metrics.
Using these historical multiples as a reference, we estimate the stock's fair value while accounting for future business growth. Adjustments may be made based on the company’s past returns and growth trends.

GuruFocus believes that the GF Value Line represents the fair value at which a stock should trade. Stock prices typically fluctuate around this line. If a stock’s price is significantly above the GF Value Line, it is considered overvalued, and its future returns are likely to be lower. Conversely, if the stock price is significantly below the GF Value Line, its future returns are likely to be higher.

Please note that "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

Pros Holdings (NYSE:PRO) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 ratings:

Posssible Evaluations	All-in-One Screener Examples (2)
Possible Value Trap, Think Twice (1)	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (3)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (3)	Predictable High Quality Companies which are Significantly Undervalued

(1) "Possible Value Trap, Think Twice" applies to companies that appear significantly undervalued but are either experiencing a long-term business decline or facing financial distress.

(2) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(3) A sufficient margin of safety exists only when the stock is undervalued.

Pros Holdings's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	16.68	/	32.73
	=	0.51

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pros Holdings GF Value Related Terms

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Pros Holdings Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » Pros Holdings Inc (NYSE:PRO) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

PH2:Germany PH2:Germany

Address

3200 Kirby Drive, Suite 600, Houston, TX, USA, 77098

Website

https://www.pros.com

Pros Holdings Inc provides software solutions that optimize shopping and selling experiences for both business-to-business and business-to-consumer companies across industry verticals in more than nearly 80 countries. Its PROS Platform is designed to help businesses create, optimize and market available offers and handle orders through both first- and third-party digital channels. The firm generates key revenue form the United States of America, Germany, The rest of Europe, Africa, Asia-Pacific, and Middle East regions.

Executives

Leland Jourdan	director	3200 KIRBY DR., SUITE 600, HOUSTON TX 77098
Scott William Cook	officer: Sr.VP,Chief Accounting Officer	3100 MAIN ST., SUITE 900, HOUSTON TX 77002
Andres Reiner	officer: Senior VP Pricing Solutions	3100 MAIN STREET, SUITE 900, HOUSTON TX 77002
Stefan B Schulz	officer: EVP and CFO	9625 W 76TH STREET, EDEN PRAIRIE MN 55344
Timothy V Williams	director	3100 MAIN STREET, STE 900, HOUSTON TX 77002
Cynthia Johnson	director	3200 KIRBY DR., SUITE 600, HOUSTON TX 77098
Greg Petersen	director	3100 MAIN STREET, SUITE 900, HOUSTON TX 77002
Leslie J Rechan	director	2207 BRIDGEPOINTE PARKWAY, SAN MATEO CA 94404
Roberto D Reiner	officer: EVP, Chief Technology Officer	3100 MAIN ST., SUITE 900, HOUSTON TX 77002
Allessio John P. C.	officer: EVP, Chief Customer Officer	3100 MAIN ST., SUITE 900, HOUSTON TX 77002
Catherine A Lesjak	director	GENERAL ELECTRIC COMPANY, ONE FINANCIAL CENTER, SUITE 3700, BOSTON MA 02111
Raja Hammoud	director	3100 MAIN ST., SUITE 900, HOUSTON TX 77002
Penny Herscher	director	1001 RIDDER PARK DRIVE, SAN JOSE CA 95131
Carlos Dominguez	director	C/O MEDIDATA SOLUTIONS, INC., 79 FIFTH AVENUE, 8TH FLOOR, NEW YORK NY 10003
Ronald F Woestemeyer	director, 10 percent owner, officer: EVP, Strategic Bus. Planning	3100 MAIN STREET, SUITE 900, HOUSTON TX 77002