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EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Upsellon Brands Holdings's Enterprise Value is ₪24.29 Mil.
Upsellon Brands Holdings's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was ₪0.60 Mil. Therefore, Upsellon Brands Holdings's EV-to-FCF for today is 40.55.
The historical rank and industry rank for Upsellon Brands Holdings's EV-to-FCF or its related term are showing as below:
XTAE:UPSL'
s EV-to-FCF Range Over the Past 10 Years
Min: -18.57 Med: -1.92 Max: 50.73
Current: 41.55
During the past 13 years, the highest EV-to-FCF of Upsellon Brands Holdings was 50.73. The lowest was -18.57. And the median was -1.92.
XTAE:UPSL's EV-to-FCF is ranked worse than 80.56% of 1605
companies
in the Software industry
Industry Median: 15.15
vs XTAE:UPSL: 41.55
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Upsellon Brands Holdings's PE Ratio (TTM) for today is calculated as:
Upsellon Brands Holdings's share price for today is ₪1.021.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Upsellon Brands Holdings's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was ₪-0.251.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Upsellon Brands Holdings EV-to-FCF Related Terms
Upsellon Brands Holdings EV-to-FCF Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Information Technology Services subindustry, Upsellon Brands Holdings's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Upsellon Brands Holdings EV-to-FCF vs Software Industry
For the Software industry and Technology sector, Upsellon Brands Holdings's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where Upsellon Brands Holdings's EV-to-FCF falls into.
Upsellon Brands Holdings's current Enterprise Value is ₪24.29 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Upsellon Brands Holdings's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was ₪0.60 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Upsellon Brands Holdings (XTAE:UPSL) has a EV-to-FCF of 40.55 as of Aug. 07, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Upsellon Brands Holdings and its competitors. According to the industry distribution chart, Upsellon Brands Holdings ranks #1293 out of 1605 companies in the Software industry, placing it in the top 80.6%.
Is Upsellon Brands Holdings' EV-to-FCF too high?
Upsellon Brands Holdings' current EV-to-FCF is 40.55. The Software industry median EV-to-FCF is 15.15. Upsellon Brands Holdings' value of 40.55 is 167.7% above this industry median. Based on the distribution chart, Upsellon Brands Holdings ranks #1293 out of 1605 companies in the Software industry, which is in the bottom quartile relative to peers. Overall, Upsellon Brands Holdings has a GF Score™ of 12/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Upsellon Brands Holdings' EV-to-FCF compare to IBM and ACN?
According to the Software industry distribution chart, Upsellon Brands Holdings ranks #1293 out of 1605 companies for EV-to-FCF. This places Upsellon Brands Holdings in the lower half of its industry. The industry median EV-to-FCF is 15.15. Upsellon Brands Holdings' value of 40.55 is 167.7% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Software company?
The median EV-to-FCF among Software companies is 15.15, based on 1,605 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Upsellon Brands Holdings's current EV-to-FCF of 40.55 is 167.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Upsellon Brands Holdings and its competitors. For the Software industry, the median EV-to-FCF is 15.15 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Upsellon Brands Holdings's current EV-to-FCF is 40.55. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Upsellon Brands Holdings stock overvalued right now?
Based on GuruFocus' analysis, Upsellon Brands Holdings (XTAE:UPSL) is currently considered Significantly Overvalued. The stock's GF Value™ is ₪0.50, compared to a current price of ₪1.02 — trading 104.2% above its estimated fair value. The current EV-to-FCF is 40.55 and 167.7% above the Software industry median of 15.15. Upsellon Brands Holdings' overall GF Score™ is 12/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Upsellon Brands Holdings (XTAE:UPSL), the current EV-to-FCF is 40.55 as of Aug. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Upsellon Brands Holdings (XTAE:UPSL) Overvalued in 2026?
Based on GuruFocus' analysis, Upsellon Brands Holdings stock appears to be overvalued.
The current stock price of ₪1.02 is trading 104.2% above its estimated GF Value™ of ₪0.50.
GuruFocus considers Upsellon Brands Holdings to be Significantly Overvalued.
Key valuation signals for XTAE:UPSL:
EV-to-FCF: 40.55
GF Value™: ₪0.50 vs. price of ₪1.02 (104.2% above fair value)
Industry Position: 167.7% above the Software median (#1293 of 1605)
No single metric tells the full story. See the XTAE:UPSL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Upsellon Brands Holdings Ltd provides technology services to Amazon sellers. The system developed by the company uses deep learning to scan and build markets from seed products and keywords. The algorithms evaluate products for relevance and monitor similar items, helping to predict the majority potentially profitable markets.
12GF Score
Get the complete analysis for XTAE:UPSL
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