Upsellon Brands Holdings (XTAE:UPSL) Piotroski F-Score: 4 (As of Aug. 07, 2026) — 33% Above Median

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XTAE:UPSL Upsellon Brands Holdings Ltd XTAE:UPSL
12 GF Score
Price ₪1.02
GF Value ₪0.50
Valuation Significantly Overvalued
! 3 Warning Signs
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What is Upsellon Brands Holdings Piotroski F-Score?

Upsellon Brands Holdings XTAE:UPSL -0.10% 12 Piotroski F-Score is 4 as of Aug. 07, 2026, which is 33% above its 10-year median of 3.00. GuruFocus rates XTAE:UPSL with a GF Score™ of 12/100 and a GF Value™ of ₪0.50 (Significantly Overvalued). The stock has 3 warning signs investors should review. Among 2,729 Software companies, Upsellon Brands Holdings ranks worse than 60.13% on this metric.

The zones of discrimination were as such:

Good or high score = 7, 8, 9
Bad or low score = 0, 1, 2, 3

Upsellon Brands Holdings has an F-score of 4 indicating the company's financial situation is typical for a stable company.

The historical rank and industry rank for Upsellon Brands Holdings's Piotroski F-Score or its related term are showing as below:

XTAE:UPSL' s Piotroski F-Score Range Over the Past 10 Years
Min: 2   Med: 3   Max: 6
Current: 4

During the past 13 years, the highest Piotroski F-Score of Upsellon Brands Holdings was 6. The lowest was 2. And the median was 3.

Upsellon Brands Holdings  (XTAE:UPSL) Piotroski F-Score Explanation

The developer of the system is Joseph D. Piotroski is relatively unknown accounting professor who shuns publicity and rarely gives interviews.

He graduated from the University of Illinois with a B.S. in accounting in 1989, received an M.B.A. from Indiana University in 1994. Five years later, in 1999, after earning a Ph.D. in accounting from the University of Michigan, he became an associate professor of accounting at the University of Chicago.

In 2000, he wrote a research paper called "Value Investing: The Use of Historical Financial Statement Information to Separate Winners from Losers" (pdf).

He wanted to see if he can develop a system (using a simple nine-point scoring system) that can increase the returns of a strategy of investing in low price to book (referred to in the paper as high book to market) value companies.

What he found was something that exceeded his most optimistic expectations.

Buying only those companies that scored highest (8 or 9) on his nine-point scale, or F-Score as he called it, over the 20 year period from 1976 to 1996 led to an average out-performance over the market of 13.4%.

Even more impressive were the results of a strategy of investing in the highest F-Score companies (8 or 9) and shorting companies with the lowest F-Score (0 or 1).

Over the same period from 1976 to 1996 (20 years) this strategy led to an average yearly return of 23%, substantially outperforming the average S&P 500 index return of 15.83% over the same period.


Upsellon Brands Holdings Piotroski F-Score Related Terms


Upsellon Brands Holdings Piotroski F-Score Historical Data

* Premium members only.

The historical data trend for Upsellon Brands Holdings's Piotroski F-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Upsellon Brands Holdings Piotroski F-Score Chart

Upsellon Brands Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Piotroski F-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.00 3.00 6.00 5.00 4.00

Upsellon Brands Holdings Semi-Annual Data
Dec15 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Piotroski F-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 6.00 0.00 5.00 0.00 4.00

XTAE:UPSL vs IBM, ACN, FISV: Piotroski F-Score Comparison

For the Information Technology Services subindustry, Upsellon Brands Holdings's Piotroski F-Score, along with its competitors' market caps and Piotroski F-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Upsellon Brands Holdings Piotroski F-Score vs Software Industry

For the Software industry and Technology sector, Upsellon Brands Holdings's Piotroski F-Score distribution charts can be found below:

* The bar in red indicates where Upsellon Brands Holdings's Piotroski F-Score falls into.


XTAE:UPSL
12GF Score
Upsellon Brands Holdings Ltd XTAE:UPSL
Piotroski F-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

How is the Piotroski F-Score calculated?

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Dec25) TTM:Last Year (Dec24) TTM:
Net Income was ₪-5.42 Mil.
Cash Flow from Operations was ₪0.60 Mil.
Revenue was ₪33.99 Mil.
Gross Profit was ₪17.08 Mil.
Average Total Assets from the begining of this year (Dec24)
to the end of this year (Dec25) was (24.146 + 14.666) / 2 = ₪19.406 Mil.
Total Assets at the begining of this year (Dec24) was ₪24.15 Mil.
Long-Term Debt & Capital Lease Obligation was ₪0.11 Mil.
Total Current Assets was ₪6.97 Mil.
Total Current Liabilities was ₪5.00 Mil.
Net Income was ₪-5.30 Mil.

Revenue was ₪39.85 Mil.
Gross Profit was ₪20.63 Mil.
Average Total Assets from the begining of last year (Dec23)
to the end of last year (Dec24) was (24.537 + 24.146) / 2 = ₪24.3415 Mil.
Total Assets at the begining of last year (Dec23) was ₪24.54 Mil.
Long-Term Debt & Capital Lease Obligation was ₪0.44 Mil.
Total Current Assets was ₪13.72 Mil.
Total Current Liabilities was ₪8.80 Mil.

*Note: If the latest quarterly/semi-annual/annual total assets data is 0, then we will use previous quarterly/semi-annual/annual data for all the items in the balance sheet.

Profitability

Question 1. Return on Assets (ROA)

Net income before extraordinary items for the year divided by Total Assets at the beginning of the year.

Score 1 if positive, 0 if negative.

Upsellon Brands Holdings's current Net Income (TTM) was -5.42. ==> Negative ==> Score 0.

Question 2. Cash Flow Return on Assets (CFROA)

Net cash flow from operating activities (operating cash flow) divided by Total Assets at the beginning of the year.

Score 1 if positive, 0 if negative.

Upsellon Brands Holdings's current Cash Flow from Operations (TTM) was 0.60. ==> Positive ==> Score 1.

Question 3. Change in Return on Assets

Compare this year's return on assets (1) to last year's return on assets.

Score 1 if it's higher, 0 if it's lower.

ROA (This Year)=Net Income/Total Assets (Dec24)
=-5.423/24.146
=-0.22459206

ROA (Last Year)=Net Income/Total Assets (Dec23)
=-5.3/24.537
=-0.21600033

Upsellon Brands Holdings's return on assets of this year was -0.22459206. Upsellon Brands Holdings's return on assets of last year was -0.21600033. ==> Last year is higher ==> Score 0.

Question 4. Quality of Earnings (Accrual)

Compare Cash flow return on assets (2) to return on assets (1)

Score 1 if CFROA > ROA, 0 if CFROA <= ROA.

Upsellon Brands Holdings's current Net Income (TTM) was -5.42. Upsellon Brands Holdings's current Cash Flow from Operations (TTM) was 0.60. ==> 0.60 > -5.42 ==> CFROA > ROA ==> Score 1.

Funding

Question 5. Change in Gearing or Leverage

Compare this year's gearing (long-term debt divided by average total assets) to last year's gearing.

Score 0 if this year's gearing is higher, 1 otherwise.

Gearing (This Year: Dec25)=Long-Term Debt & Capital Lease Obligation/Average Total Assets from Dec24 to Dec25
=0.114/19.406
=0.00587447

Gearing (Last Year: Dec24)=Long-Term Debt & Capital Lease Obligation/Average Total Assets from Dec23 to Dec24
=0.436/24.3415
=0.0179118

Upsellon Brands Holdings's gearing of this year was 0.00587447. Upsellon Brands Holdings's gearing of last year was 0.0179118. ==> This year is lower or equal to last year. ==> Score 1.

Question 6. Change in Working Capital (Liquidity)

Compare this year's current ratio (current assets divided by current liabilities) to last year's current ratio.

Score 1 if this year's current ratio is higher, 0 if it's lower

Current Ratio (This Year: Dec25)=Total Current Assets/Total Current Liabilities
=6.966/5.002
=1.39264294

Current Ratio (Last Year: Dec24)=Total Current Assets/Total Current Liabilities
=13.718/8.801
=1.55868651

Upsellon Brands Holdings's current ratio of this year was 1.39264294. Upsellon Brands Holdings's current ratio of last year was 1.55868651. ==> Last year's current ratio is higher ==> Score 0.

Question 7. Change in Shares in Issue

Compare the number of shares in issue this year, to the number in issue last year.

Score 0 if there is larger number of shares in issue this year, 1 otherwise.

Upsellon Brands Holdings's number of shares in issue this year was 21.424. Upsellon Brands Holdings's number of shares in issue last year was 21.424. ==> There is smaller number of shares in issue this year, or the same. ==> Score 1.

Efficiency

Question 8. Change in Gross Margin

Compare this year's gross margin (Gross Profit divided by sales) to last year's.

Score 1 if this year's gross margin is higher, 0 if it's lower.

Gross Margin (This Year: TTM)=Gross Profit/Revenue
=17.075/33.987
=0.50239798

Gross Margin (Last Year: TTM)=Gross Profit/Revenue
=20.633/39.852
=0.51774064

Upsellon Brands Holdings's gross margin of this year was 0.50239798. Upsellon Brands Holdings's gross margin of last year was 0.51774064. ==> Last year's gross margin is higher ==> Score 0.

Question 9. Change in asset turnover

Compare this year's asset turnover (total sales for the year divided by total assets at the beginning of the year) to last year's asset turnover ratio.

Score 1 if this year's asset turnover ratio is higher, 0 if it's lower

Asset Turnover (This Year)=Revenue/Total Assets at the Beginning of This Year (Dec24)
=33.987/24.146
=1.40756233

Asset Turnover (Last Year)=Revenue/Total Assets at the Beginning of Last Year (Dec23)
=39.852/24.537
=1.62415943

Upsellon Brands Holdings's asset turnover of this year was 1.40756233. Upsellon Brands Holdings's asset turnover of last year was 1.62415943. ==> Last year's asset turnover is higher ==> Score 0.

Evaluation

Piotroski F-Score= Que. 1+ Que. 2+ Que. 3+Que. 4+Que. 5+Que. 6+Que. 7+Que. 8+Que. 9
=0+1+0+1+1+0+1+0+0
=4

Good or high score = 7, 8, 9
Bad or low score = 0, 1, 2, 3

Upsellon Brands Holdings has an F-score of 4 indicating the company's financial situation is typical for a stable company.

Frequently Asked Questions Learn more about Piotroski F-Score →
What does a Piotroski F-Score of 4 mean?
Upsellon Brands Holdings (XTAE:UPSL) has a Piotroski F-Score of 4 as of Aug. 07, 2026. The Piotroski F-score grades a company's business operating strength from 0-9. View historical data on Upsellon Brands Holdings and its competitors. This is 33% above median its historical median of 3.00. Over the past decade, Upsellon Brands Holdings' Piotroski F-Score has ranged from 2.00 to 6.00. According to the industry distribution chart, Upsellon Brands Holdings ranks #1641 out of 2729 companies in the Software industry, placing it in the top 60.1%.
Is Upsellon Brands Holdings' Piotroski F-Score too high?
Upsellon Brands Holdings' current Piotroski F-Score of 4 is 33% above median its 10-year median of 3.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 6.00. The Software industry median Piotroski F-Score is 5.00. Upsellon Brands Holdings' value of 4 is 20% below this industry median. Based on the distribution chart, Upsellon Brands Holdings ranks #1641 out of 2729 companies in the Software industry, which is below the industry midpoint. Overall, Upsellon Brands Holdings has a GF Score™ of 12/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Upsellon Brands Holdings' Piotroski F-Score compare to IBM and ACN?
According to the Software industry distribution chart, Upsellon Brands Holdings ranks #1641 out of 2729 companies for Piotroski F-Score. This places Upsellon Brands Holdings in the lower half of its industry. The industry median Piotroski F-Score is 5.00. Upsellon Brands Holdings' value of 4 is 20% below this benchmark. Historically, Upsellon Brands Holdings' own Piotroski F-Score has ranged from 2.00 to 6.00 over the past decade. While the company's 10-year median is 3.00 vs. the industry median of 5.00, Upsellon Brands Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Piotroski F-Score for a Software company?
The median Piotroski F-Score among Software companies is 5.00, based on 2,729 companies in the industry. Companies in the top quartile (top 25%) have a Piotroski F-Score significantly above this median, while those in the bottom quartile fall well below. However, Piotroski F-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Upsellon Brands Holdings's current Piotroski F-Score of 4 is 20% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Piotroski F-Score mean?
A high Piotroski F-Score can signal that a stock is expensive relative to its fundamentals. The Piotroski F-score grades a company's business operating strength from 0-9. View historical data on Upsellon Brands Holdings and its competitors. For the Software industry, the median Piotroski F-Score is 5.00 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Upsellon Brands Holdings's current Piotroski F-Score is 4, which is 33% above median its own 10-year median of 3.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Upsellon Brands Holdings stock overvalued right now?
Based on GuruFocus' analysis, Upsellon Brands Holdings (XTAE:UPSL) is currently considered Significantly Overvalued. The stock's GF Value™ is ₪0.50, compared to a current price of ₪1.02 — trading 104.2% above its estimated fair value. The current Piotroski F-Score is 4, which is 33% above median its 10-year median of 3.00 and 20% below the Software industry median of 5.00. Upsellon Brands Holdings' overall GF Score™ is 12/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Piotroski F-Score calculated?
Piotroski F-Score is calculated from a company's financial statements. For Upsellon Brands Holdings (XTAE:UPSL), the current Piotroski F-Score is 4 as of Aug. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Upsellon Brands Holdings (XTAE:UPSL) Overvalued in 2026?

Based on GuruFocus' analysis, Upsellon Brands Holdings stock appears to be overvalued. The current stock price of ₪1.02 is trading 104.2% above its estimated GF Value™ of ₪0.50. GuruFocus considers Upsellon Brands Holdings to be Significantly Overvalued.

Key valuation signals for XTAE:UPSL:

  • Piotroski F-Score: 4 (33% above median its 10-year median of 3.00)
  • GF Value™: ₪0.50 vs. price of ₪1.02 (104.2% above fair value)
  • GF Score™: 12/100 with 3 warning signs
  • Industry Position: 20% below the Software median (#1641 of 2729)

No single metric tells the full story. See the XTAE:UPSL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Upsellon Brands Holdings Business Description

Address Eric Kaufman, Arik Kaufman, Tuval, 40, Q6, Ramat Gan, ISR, 5252247
Upsellon Brands Holdings Ltd provides technology services to Amazon sellers. The system developed by the company uses deep learning to scan and build markets from seed products and keywords. The algorithms evaluate products for relevance and monitor similar items, helping to predict the majority potentially profitable markets.
12GF Score

Get the complete analysis for XTAE:UPSL

Piotroski F-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₪1.02
Price
₪0.50
GF Value