Upsellon Brands Holdings (XTAE:UPSL) ROCE %: -52.68% (As of Dec. 2025)

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XTAE:UPSL Upsellon Brands Holdings Ltd XTAE:UPSL
12 GF Score
Price ₪1.02
GF Value ₪0.50
Valuation Significantly Overvalued
! 3 Warning Signs
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What is Upsellon Brands Holdings ROCE %?

Upsellon Brands Holdings XTAE:UPSL -0.10% 12 ROCE % is -52.68% as of Dec. 2025. GuruFocus rates XTAE:UPSL with a GF Score™ of 12/100 and a GF Value™ of ₪0.50 (Significantly Overvalued). The stock has 3 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Upsellon Brands Holdings's annualized ROCE % for the quarter that ended in Dec. 2025 was -52.68%.

Upsellon Brands Holdings  (XTAE:UPSL) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Upsellon Brands Holdings ROCE % Related Terms

Upsellon Brands Holdings ROCE % Historical Data

* Premium members only.

The historical data trend for Upsellon Brands Holdings's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Upsellon Brands Holdings ROCE % Chart

Upsellon Brands Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -321.50 -113.07 -47.21 -27.23 -36.01

Upsellon Brands Holdings Semi-Annual Data
Dec15 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -61.87 -6.49 -48.51 -20.67 -52.68
XTAE:UPSL
12GF Score
Upsellon Brands Holdings Ltd XTAE:UPSL
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Upsellon Brands Holdings ROCE % Calculation

Upsellon Brands Holdings's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=-4.503/( ( (24.146 - 8.801) + (14.666 - 5.002) )/ 2 )
=-4.503/( (15.345+9.664)/ 2 )
=-4.503/12.5045
=-36.01 %

Upsellon Brands Holdings's ROCE % of for the quarter that ended in Dec. 2025 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Dec. 2025 )  (Q: Jun. 2025 )(Q: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Dec. 2025 )  (Q: Jun. 2025 )(Q: Dec. 2025 )
=-6.046/( ( (18.597 - 5.306) + (14.666 - 5.002) )/ 2 )
=-6.046/( ( 13.291 + 9.664 )/ 2 )
=-6.046/11.4775
=-52.68 %

(1) Note: The EBIT data used here is two times the semi-annual (Dec. 2025) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -52.68% mean?
Upsellon Brands Holdings (XTAE:UPSL) has a ROCE % of -52.68% as of Dec. 2025.
Is Upsellon Brands Holdings' ROCE % too high?
Upsellon Brands Holdings' current ROCE % is -52.68%. Overall, Upsellon Brands Holdings has a GF Score™ of 12/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Upsellon Brands Holdings' ROCE % compare to IBM and ACN?
Upsellon Brands Holdings' ROCE % of -52.68% can be compared against companies in the Software industry. The industry median ROCE % is 5.40. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Software company?
The median ROCE % among Software companies is 5.40, based on 2,722 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Software industry, the median ROCE % is 5.40 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Upsellon Brands Holdings's current ROCE % is -52.68%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Upsellon Brands Holdings stock overvalued right now?
Based on GuruFocus' analysis, Upsellon Brands Holdings (XTAE:UPSL) is currently considered Significantly Overvalued. The stock's GF Value™ is ₪0.50, compared to a current price of ₪1.02 — trading 104.2% above its estimated fair value. The current ROCE % is -52.68%. Upsellon Brands Holdings' overall GF Score™ is 12/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Upsellon Brands Holdings (XTAE:UPSL), the current ROCE % is -52.68% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Upsellon Brands Holdings (XTAE:UPSL) Overvalued in 2026?

Based on GuruFocus' analysis, Upsellon Brands Holdings stock appears to be overvalued. The current stock price of ₪1.02 is trading 104.2% above its estimated GF Value™ of ₪0.50. GuruFocus considers Upsellon Brands Holdings to be Significantly Overvalued.

Key valuation signals for XTAE:UPSL:

  • ROCE %: -52.68%
  • GF Value™: ₪0.50 vs. price of ₪1.02 (104.2% above fair value)
  • GF Score™: 12/100 with 3 warning signs

No single metric tells the full story. See the XTAE:UPSL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Upsellon Brands Holdings Business Description

Address Eric Kaufman, Arik Kaufman, Tuval, 40, Q6, Ramat Gan, ISR, 5252247
Upsellon Brands Holdings Ltd provides technology services to Amazon sellers. The system developed by the company uses deep learning to scan and build markets from seed products and keywords. The algorithms evaluate products for relevance and monitor similar items, helping to predict the majority potentially profitable markets.
12GF Score

Get the complete analysis for XTAE:UPSL

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₪1.02
Price
₪0.50
GF Value