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Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. Upsellon Brands Holdings's annualized ROC (Joel Greenblatt) % for the quarter that ended in Jun. 2026 was -70.73%.
The historical rank and industry rank for Upsellon Brands Holdings's ROC (Joel Greenblatt) % or its related term are showing as below:
XTAE:UPSL'
s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: -536.93 Med: -148.78 Max: -31.38
Current: -102.63
During the past 13 years, Upsellon Brands Holdings's highest ROC (Joel Greenblatt) % was -31.38%. The lowest was -536.93%. And the median was -148.78%.
XTAE:UPSL's ROC (Joel Greenblatt) % is ranked worse than 78% of 2813
companies
in the Software industry
Industry Median: 21.08
vs XTAE:UPSL: -102.63
Upsellon Brands Holdings's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was 39.40% per year.
The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.
Upsellon Brands Holdings ROC (Joel Greenblatt) % Related Terms
Upsellon Brands Holdings ROC (Joel Greenblatt) % Historical Data
* Premium members only.
The historical data trend for Upsellon Brands Holdings's ROC (Joel Greenblatt) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XTAE:UPSL vs IBM, ACN, CTSH: ROC (Joel Greenblatt) % Comparison
For the Information Technology Services subindustry, Upsellon Brands Holdings's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Upsellon Brands Holdings ROC (Joel Greenblatt) % vs Software Industry
For the Software industry and Technology sector, Upsellon Brands Holdings's ROC (Joel Greenblatt) % distribution charts can be found below:
* The bar in red indicates where Upsellon Brands Holdings's ROC (Joel Greenblatt) % falls into.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:
EBIT stands for Earnings Before Interest and Taxes.
Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.
GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.
Note:
The EBIT data used here is two times the semi-annual (Jun. 2026) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a ROC (Joel Greenblatt) % of -70.73% mean?
Upsellon Brands Holdings (XTAE:UPSL) has a ROC (Joel Greenblatt) % of -70.73% as of Jun. 2026. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Upsellon Brands Holdings and its competitors. According to the industry distribution chart, Upsellon Brands Holdings ranks #2194 out of 2813 companies in the Software industry, placing it in the top 78%.
Is Upsellon Brands Holdings' ROC (Joel Greenblatt) % too high?
Upsellon Brands Holdings' current ROC (Joel Greenblatt) % is -70.73%. Based on the distribution chart, Upsellon Brands Holdings ranks #2194 out of 2813 companies in the Software industry, which is in the bottom quartile relative to peers. Overall, Upsellon Brands Holdings has a GF Score™ of 16/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Upsellon Brands Holdings' ROC (Joel Greenblatt) % compare to IBM and ACN?
According to the Software industry distribution chart, Upsellon Brands Holdings ranks #2194 out of 2813 companies for ROC (Joel Greenblatt) %. This places Upsellon Brands Holdings in the lower half of its industry. The industry median ROC (Joel Greenblatt) % is 21.08. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for a Software company?
The median ROC (Joel Greenblatt) % among Software companies is 21.08, based on 2,813 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Upsellon Brands Holdings and its competitors. For the Software industry, the median ROC (Joel Greenblatt) % is 21.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Upsellon Brands Holdings's current ROC (Joel Greenblatt) % is -70.73%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Upsellon Brands Holdings stock overvalued right now?
Based on GuruFocus' analysis, Upsellon Brands Holdings (XTAE:UPSL) is currently considered Significantly Overvalued. The stock's GF Value™ is ₪0.57, compared to a current price of ₪0.99 — trading 73.7% above its estimated fair value. The current ROC (Joel Greenblatt) % is -70.73%. Upsellon Brands Holdings' overall GF Score™ is 16/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For Upsellon Brands Holdings (XTAE:UPSL), the current ROC (Joel Greenblatt) % is -70.73% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Upsellon Brands Holdings (XTAE:UPSL) Overvalued in 2026?
Based on GuruFocus' analysis, Upsellon Brands Holdings stock appears to be overvalued.
The current stock price of ₪0.99 is trading 73.7% above its estimated GF Value™ of ₪0.57.
GuruFocus considers Upsellon Brands Holdings to be Significantly Overvalued.
Key valuation signals for XTAE:UPSL:
ROC (Joel Greenblatt) %: -70.73%
GF Value™: ₪0.57 vs. price of ₪0.99 (73.7% above fair value)
No single metric tells the full story. See the XTAE:UPSL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Upsellon Brands Holdings Ltd provides technology services to Amazon sellers. The system developed by the company uses deep learning to scan and build markets from seed products and keywords. The algorithms evaluate products for relevance and monitor similar items, helping to predict the majority potentially profitable markets.
16GF Score
Get the complete analysis for XTAE:UPSL
ROC (Joel Greenblatt) % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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