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ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Upsellon Brands Holdings's annualizedNet Income for the quarter that ended in Dec. 2025 was ₪-6.67 Mil.
Upsellon Brands Holdings's average Total Assets over the quarter that ended in Dec. 2025 was ₪16.63 Mil. Therefore, Upsellon Brands Holdings's annualized ROA % for the quarter that ended in Dec. 2025 was -40.08%.
The historical rank and industry rank for Upsellon Brands Holdings's ROA % or its related term are showing as below:
XTAE:UPSL'
s ROA % Range Over the Past 10 Years
Min: -456.63 Med: -60.03 Max: -21.77
Current: -28.34
During the past 13 years, Upsellon Brands Holdings's highest ROA % was -21.77%. The lowest was -456.63%. And the median was -60.03%.
XTAE:UPSL's ROA % is ranked worse than 84.13% of 2893
companies
in the Software industry
Industry Median: 1.69
vs XTAE:UPSL: -28.34
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is two times the semi-annual (Dec. 2025) net income data. The Revenue data used here is two times the semi-annual (Dec. 2025) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Information Technology Services subindustry, Upsellon Brands Holdings's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Upsellon Brands Holdings ROA % vs Software Industry
For the Software industry and Technology sector, Upsellon Brands Holdings's ROA % distribution charts can be found below:
* The bar in red indicates where Upsellon Brands Holdings's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is two times the semi-annual (Dec. 2025) net income data.
ROA % is displayed in the 30-year financial page.
Upsellon Brands Holdings (XTAE:UPSL) has a ROA % of -40.08% as of Dec. 2025. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Upsellon Brands Holdings and its competitors. According to the industry distribution chart, Upsellon Brands Holdings ranks #2434 out of 2893 companies in the Software industry, placing it in the top 84.1%.
Is Upsellon Brands Holdings' ROA % too high?
Upsellon Brands Holdings' current ROA % is -40.08%. Based on the distribution chart, Upsellon Brands Holdings ranks #2434 out of 2893 companies in the Software industry, which is in the bottom quartile relative to peers. Overall, Upsellon Brands Holdings has a GF Score™ of 12/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Upsellon Brands Holdings' ROA % compare to IBM and ACN?
According to the Software industry distribution chart, Upsellon Brands Holdings ranks #2434 out of 2893 companies for ROA %. This places Upsellon Brands Holdings in the lower half of its industry. The industry median ROA % is 1.69. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Software company?
The median ROA % among Software companies is 1.69, based on 2,893 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Upsellon Brands Holdings and its competitors. For the Software industry, the median ROA % is 1.69 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Upsellon Brands Holdings's current ROA % is -40.08%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Upsellon Brands Holdings stock overvalued right now?
Based on GuruFocus' analysis, Upsellon Brands Holdings (XTAE:UPSL) is currently considered Significantly Overvalued. The stock's GF Value™ is ₪0.50, compared to a current price of ₪1.02 — trading 104.2% above its estimated fair value. The current ROA % is -40.08%. Upsellon Brands Holdings' overall GF Score™ is 12/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Upsellon Brands Holdings (XTAE:UPSL), the current ROA % is -40.08% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Upsellon Brands Holdings (XTAE:UPSL) Overvalued in 2026?
Based on GuruFocus' analysis, Upsellon Brands Holdings stock appears to be overvalued.
The current stock price of ₪1.02 is trading 104.2% above its estimated GF Value™ of ₪0.50.
GuruFocus considers Upsellon Brands Holdings to be Significantly Overvalued.
Key valuation signals for XTAE:UPSL:
ROA %: -40.08%
GF Value™: ₪0.50 vs. price of ₪1.02 (104.2% above fair value)
No single metric tells the full story. See the XTAE:UPSL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Upsellon Brands Holdings Ltd provides technology services to Amazon sellers. The system developed by the company uses deep learning to scan and build markets from seed products and keywords. The algorithms evaluate products for relevance and monitor similar items, helping to predict the majority potentially profitable markets.
12GF Score
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