Brilliant Earth Group has the GF Score of 60, which implies that the company
might have
Poor future performance potential.
The GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation, which has been found to be closely correlated to the long-term performances of stocks by backtesting from 2006 to 2021. The stocks with a higher GF Score generally generate higher returns than those with lower GF Scores. Therefore, when picking stocks, investors should invest in companies with high GF Scores. The GF Score ranges from 0 to 100, with 100 as the highest rank.
GF Score takes following five key aspects into consideration:
Each one of these components is ranked and the ranks also have positive correlation with the long term performances of stocks. The GF score is calculated using the five key aspects of analysis. Through backtesting, we know that each of these key aspects has a different impact on the stock price performance. Thus, they are weighted differently when calculating the total score. The Profitability Rank and the Growth Rank are weighted fully, while other parameters have less weight.
Based on research and backtesting result, GuruFocus believes Brilliant Earth Group
might have
Poor future performance potential.
Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.
Brilliant Earth Group (NAS:BRLT) GF Score Explanation
Based on the historical long-term performances among five valuation aspects, the GF Score is found to be closely correlated to the long-term performances of stocks. It ranges from 0 to 100, with 100 as the highest. GuruFocus divided GF Score into following 5 categories:
GF Score
Performance Potential and All-in-One Screener Examples (1)
(1) These are some simple examples. You can access our GF Score filter under All-in-One Screener’s Fundamental tab.
Brilliant Earth Group GF Score Related Terms
BRLT vs BGI, SORA, TPR: GF Score Comparison
For the Luxury Goods subindustry, Brilliant Earth Group's GF Score, along with its competitors' market caps and GF Score data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Brilliant Earth Group GF Score vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Brilliant Earth Group's GF Score distribution charts can be found below:
* The bar in red indicates where Brilliant Earth Group's GF Score falls into.
Brilliant Earth Group (BRLT) has a GF Score of 60 as of Jul. 01, 2026. GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation. View historical data on Brilliant Earth Group and its competitors. This is 114% above median its historical median of 28.00. Over the past decade, Brilliant Earth Group's GF Score has ranged from 22.00 to 67.00.
Is Brilliant Earth Group's GF Score too high?
Brilliant Earth Group's current GF Score of 60 is 114% above median its 10-year median of 28.00. Over the past 10 years, this metric has ranged from a low of 22.00 to a high of 67.00. Overall, Brilliant Earth Group has a GF Score™ of 60/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Brilliant Earth Group's GF Score compare to BGI and SORA?
Brilliant Earth Group's GF Score of 60 can be compared against companies in the Retail - Cyclical industry. Historically, Brilliant Earth Group's own GF Score has ranged from 22.00 to 67.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Score for a Retail - Cyclical company?
A good GF Score depends on the Retail - Cyclical industry context. However, GF Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Score mean?
A high GF Score can signal that a stock is expensive relative to its fundamentals. GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation. View historical data on Brilliant Earth Group and its competitors. Brilliant Earth Group's current GF Score is 60, which is 114% above median its own 10-year median of 28.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brilliant Earth Group stock overvalued right now?
Based on GuruFocus' analysis, Brilliant Earth Group (BRLT) is currently considered Possible Value Trap. The stock's GF Value™ is $7.48, compared to a current price of $1.13 — trading 84.9% below its estimated fair value. The current GF Score is 60, which is 114% above median its 10-year median of 28.00. Brilliant Earth Group's overall GF Score™ is 60/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Score calculated?
GF Score is calculated from a company's financial statements. For Brilliant Earth Group (BRLT), the current GF Score is 60 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Brilliant Earth Group (BRLT) Overvalued in 2026?
Based on GuruFocus' analysis, Brilliant Earth Group stock appears to be undervalued.
The current stock price of $1.13 is trading 84.9% below its estimated GF Value™ of $7.48.
GuruFocus considers Brilliant Earth Group to be Possible Value Trap.
Key valuation signals for BRLT:
GF Score: 60 (114% above median its 10-year median of 28.00)
GF Value™: $7.48 vs. price of $1.13 (84.9% below fair value)
No single metric tells the full story. See the BRLT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Brilliant Earth Group Inc is an digitally native omnichannel jewelry company selling The company's products include rings, necklaces, earrings, and bracelets. Its collection of premium-quality diamond engagement and wedding rings, gemstone rings, and fine jewelry is conceptualized by in-house design studio. The company operates in one operating and reporting segment, the retail sale of diamonds, gemstones and jewelry.
60GF Score
Get the complete analysis for BRLT
GF Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
BRLT has been successfully added to your 