BRLT (Brilliant Earth Group) GF Value Rank : 2 (As of Apr. 23, 2025)

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What is Brilliant Earth Group GF Value Rank?

Brilliant Earth Group has the GF Value Rank of 2.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Competitive Comparison of Brilliant Earth Group's GF Value Rank

For the Luxury Goods subindustry, Brilliant Earth Group's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Brilliant Earth Group's GF Value Rank Distribution in the Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Brilliant Earth Group's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Brilliant Earth Group's GF Value Rank falls into.

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Brilliant Earth Group GF Value Rank Related Terms

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Brilliant Earth Group Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » Brilliant Earth Group Inc (NAS:BRLT) » Definitions » GF Value Rank

Comparable Companies

Traded in Other Exchanges

N/A

Address

300 Grant Avenue, Third Floor, San Francisco, CA, USA, 94108

Website

https://www.brilliantearth.com

Brilliant Earth Group Inc is a digitally native omnichannel jewelry company. The company designs, procures and sells ethically-sourced diamonds, gemstones and jewelry online and through showrooms. The sales of the company consist of revenue from diamond, gemstone, and jewelry retail sales. The company sells its products in the U.S. and other international countries, of which a majority of revenue is derived from the U.S.

Executives

Mainsail Gp Iii, Llc	10 percent owner	500 WEST 5TH STREET, SUITE 1100, AUSTIN TX 78701
Gavin Turner	director, 10 percent owner	500 WEST 5TH STREET, SUITE 1100, AUSTIN TX 78701
Jeffrey Chuenhong Kuo	officer: Chief Financial Officer	C/O BRILLIANT EARTH GROUP, INC., 300 GRANT AVENUE, 3RD FLOOR, SAN FRANCISCO CA 94108
Jennifer Noel Harris	director	13785 RESEARCH BLVD., SUITE 150, AUSTIN TX 78750
Ian Bickley	director	516 WEST 34TH STREET, NEW YORK NY 10001
Beth Tanara Gerstein	director, 10 percent owner, officer: Chief Executive Officer	C/O BRILLIANT EARTH GROUP, INC., 300 GRANT AVENUE, 3RD FLOOR, SAN FRANCISCO CA 94108
Eric Scott Grossberg	director, 10 percent owner, officer: Executive Chairman	C/O BRILLIANT EARTH GROUP, INC., 300 GRANT AVENUE, 3RD FLOOR, SAN FRANCISCO CA 94108
Just Rocks, Inc.	10 percent owner	300 GRANT AVENUE, THIRD FLOOR, SAN FRANCISCO CA 94108
Attica Jaques	director	MISSION ADVANCEMENT CORP., 2525 E CAMELBACK RD, STE 850, PHOENIX AZ 85016
Beth J Kaplan	director	1716 LOCUST STREET, DES MOINES IA 50309
Mainsail Partners Iii, L.p.	10 percent owner	500 WEST 5TH STREET, SUITE 1100, AUSTIN TX 78701
Mainsail Co-investors Iii, L.p.	10 percent owner	500 WEST 5TH STREET, SUITE 1100, AUSTIN TX 78701
Mainsail Incentive Program, Llc	10 percent owner	500 WEST 5TH STREET, SUITE 1100, AUSTIN TX 78701
Mainsail Management Company, Llc	10 percent owner	500 WEST 5TH STREET, SUITE 1100, AUSTIN TX 78701