BRLT (Brilliant Earth Group) Moat Score: 4/10 (As of Jun. 30, 2026)


BRLT Brilliant Earth Group Inc BRLT
60 GF Score
Price $1.10
GF Value $7.47
Valuation Possible Value Trap
! 3 Warning Signs
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What is Brilliant Earth Group Moat Score?

Brilliant Earth Group BRLT -0.89% 60 Moat Score is 4 as of Jun. 30, 2026. GuruFocus rates BRLT with a GF Score™ of 60/100 and a GF Value™ of $7.47 (Possible Value Trap). The stock has 3 warning signs investors should review. Among 1,118 Retail - Cyclical companies, Brilliant Earth Group ranks better than 88.64% on this metric.

Brilliant Earth Group has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Brilliant Earth Group has Narrow Moat: Brilliant Earth Group Inc has a modest moat due to its brand strength in the ethical jewelry market and a growing customer base. However, it faces competition and lacks significant cost advantages or proprietary technology. Its market share is discernible but not dominant, and switching costs for customers are low.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Brilliant Earth Group might have Narrow Moat - Discernible but modest moat.

Brilliant Earth Group  (NAS:BRLT) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Brilliant Earth Group Moat Score Related Terms

BRLT vs BGI, SORA, TPR: Moat Score Comparison

For the Luxury Goods subindustry, Brilliant Earth Group's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Brilliant Earth Group Moat Score vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Brilliant Earth Group's Moat Score distribution charts can be found below:

* The bar in red indicates where Brilliant Earth Group's Moat Score falls into.


BRLT
60GF Score
Brilliant Earth Group Inc BRLT
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
Brilliant Earth Group (BRLT) has a Moat Score of 4 as of Jun. 30, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Brilliant Earth Group ranks #127 out of 1118 companies in the Retail - Cyclical industry, placing it in the top 11.4%.
Is Brilliant Earth Group's Moat Score too high?
Brilliant Earth Group's current Moat Score is 4. Based on the distribution chart, Brilliant Earth Group ranks #127 out of 1118 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Brilliant Earth Group has a GF Score™ of 60/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Brilliant Earth Group's Moat Score compare to BGI and SORA?
According to the Retail - Cyclical industry distribution chart, Brilliant Earth Group ranks #127 out of 1118 companies for Moat Score. This places Brilliant Earth Group in the top 11% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Retail - Cyclical company?
A good Moat Score depends on the Retail - Cyclical industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Brilliant Earth Group's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brilliant Earth Group stock overvalued right now?
Based on GuruFocus' analysis, Brilliant Earth Group (BRLT) is currently considered Possible Value Trap. The stock's GF Value™ is $7.47, compared to a current price of $1.10 — trading 85.3% below its estimated fair value. The current Moat Score is 4. Brilliant Earth Group's overall GF Score™ is 60/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Brilliant Earth Group (BRLT), the current Moat Score is 4 as of Jun. 30, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Brilliant Earth Group (BRLT) Overvalued in 2026?

Based on GuruFocus' analysis, Brilliant Earth Group stock appears to be undervalued. The current stock price of $1.10 is trading 85.3% below its estimated GF Value™ of $7.47. GuruFocus considers Brilliant Earth Group to be Possible Value Trap.

Key valuation signals for BRLT:

  • Moat Score: 4
  • GF Value™: $7.47 vs. price of $1.10 (85.3% below fair value)
  • GF Score™: 60/100 with 3 warning signs

No single metric tells the full story. See the BRLT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Brilliant Earth Group Business Description

Address 300 Grant Avenue, Third Floor, San Francisco, CA, USA, 94108
Brilliant Earth Group Inc is an digitally native omnichannel jewelry company selling The company's products include rings, necklaces, earrings, and bracelets. Its collection of premium-quality diamond engagement and wedding rings, gemstone rings, and fine jewelry is conceptualized by in-house design studio. The company operates in one operating and reporting segment, the retail sale of diamonds, gemstones and jewelry.
60GF Score

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$1.10
Price
$7.47
GF Value