A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Moonpig Group's goodwill for the quarter that ended in Apr. 2026 was €100.1 Mil.
Moonpig Group (FRA:769) Goodwill Explanation
Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.
It is calculated by dividing goodwill by total assets.
Moonpig Group's Goodwill-to-Asset Ratio for the fiscal year that ended in Apr. 2026 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Moonpig Group Goodwill Related Terms
Moonpig Group Goodwill Historical Data
* Premium members only.
The historical data trend for Moonpig Group's Goodwill can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.
Moonpig Group (FRA:769) has a Goodwill of €100.1 Mil as of Apr. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Moonpig Group and its competitors.
Is Moonpig Group's Goodwill too high?
Moonpig Group's current Goodwill is €100.1 Mil. Overall, Moonpig Group has a GF Score™ of 81/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Moonpig Group's Goodwill compare to CASY and WSM?
Moonpig Group's Goodwill of €100.1 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a Retail - Cyclical company?
A good Goodwill depends on the Retail - Cyclical industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Moonpig Group and its competitors. Moonpig Group's current Goodwill is €100.1 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Moonpig Group stock overvalued right now?
Based on GuruFocus' analysis, Moonpig Group (FRA:769) is currently considered Fairly Valued. The stock's GF Value™ is €2.62, compared to a current price of €2.66 — trading 1.5% above its estimated fair value. The current Goodwill is €100.1 Mil. Moonpig Group's overall GF Score™ is 81/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For Moonpig Group (FRA:769), the current Goodwill is €100.1 Mil as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Moonpig Group (FRA:769) Overvalued in 2026?
Based on GuruFocus' analysis, Moonpig Group stock appears to be overvalued.
The current stock price of €2.66 is trading 1.5% above its estimated GF Value™ of €2.62.
GuruFocus considers Moonpig Group to be Fairly Valued.
Key valuation signals for FRA:769:
Goodwill: €100.1 Mil
GF Value™: €2.62 vs. price of €2.66 (1.5% above fair value)
No single metric tells the full story. See the FRA:769 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Moonpig Group PLC operates in the gifting market. The company is an online greeting cards and gifting platform, comprising the Moonpig, Red Letter Days, and Buyagift brands in the UK and the Greetz brand in the Netherlands. Its products and services include a range of cards, a curated range of gifts, personalization features, and next-day delivery offerings. The company's operating segments are Moonpig, which derives key revenue, Greetz, and Experiences. Geographically, the company generates maximum revenue from the United Kingdom and the rest from the Netherlands, Ireland, the United States, and Australia.
81GF Score
Get the complete analysis for FRA:769
Goodwill is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:769 has been successfully added to your 
