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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Moonpig Group's selling, general, & admin. expense for the
six
months ended in Apr. 2026 was €81.3 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Apr. 2026 was €151.9 Mil.
Moonpig Group (FRA:769) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Moonpig Group Selling, General, & Admin. Expense Related Terms
Moonpig Group Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Moonpig Group's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Moonpig Group Selling, General, & Admin. Expense Chart
FRA:769 vs CASY, WSM, ULTA: Selling, General, & Admin. Expense Comparison
For the Specialty Retail subindustry, Moonpig Group's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Moonpig Group Selling, General, & Admin. Expense vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Moonpig Group's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Moonpig Group's Selling, General, & Admin. Expense falls into.
Moonpig Group Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Apr. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was €151.9 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of €151.9 Mil mean?
Moonpig Group (FRA:769) has a Selling, General, & Admin. Expense of €151.9 Mil as of Apr. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Moonpig Group and its competitors.
Is Moonpig Group's Selling, General, & Admin. Expense too high?
Moonpig Group's current Selling, General, & Admin. Expense is €151.9 Mil. Overall, Moonpig Group has a GF Score™ of 81/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Moonpig Group's Selling, General, & Admin. Expense compare to CASY and WSM?
Moonpig Group's Selling, General, & Admin. Expense of €151.9 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Retail - Cyclical company?
A good Selling, General, & Admin. Expense depends on the Retail - Cyclical industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Moonpig Group and its competitors. Moonpig Group's current Selling, General, & Admin. Expense is €151.9 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Moonpig Group stock overvalued right now?
Based on GuruFocus' analysis, Moonpig Group (FRA:769) is currently considered Modestly Overvalued. The stock's GF Value™ is €2.64, compared to a current price of €3.08 — trading 16.7% above its estimated fair value. The current Selling, General, & Admin. Expense is €151.9 Mil. Moonpig Group's overall GF Score™ is 81/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Moonpig Group (FRA:769), the current Selling, General, & Admin. Expense is €151.9 Mil as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Moonpig Group (FRA:769) Overvalued in 2026?
Based on GuruFocus' analysis, Moonpig Group stock appears to be overvalued.
The current stock price of €3.08 is trading 16.7% above its estimated GF Value™ of €2.64.
GuruFocus considers Moonpig Group to be Modestly Overvalued.
Key valuation signals for FRA:769:
Selling, General, & Admin. Expense: €151.9 Mil
GF Value™: €2.64 vs. price of €3.08 (16.7% above fair value)
No single metric tells the full story. See the FRA:769 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Moonpig Group PLC operates in the gifting market. The company is an online greeting cards and gifting platform, comprising the Moonpig, Red Letter Days, and Buyagift brands in the UK and the Greetz brand in the Netherlands. Its products and services include a range of cards, a curated range of gifts, personalization features, and next-day delivery offerings. The company's operating segments are Moonpig, which derives key revenue, Greetz, and Experiences. Geographically, the company generates maximum revenue from the United Kingdom and the rest from the Netherlands, Ireland, the United States, and Australia.
81GF Score
Get the complete analysis for FRA:769
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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