A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Lamar Advertising Co's goodwill for the quarter that ended in Mar. 2026 was MXN38,071 Mil.
Lamar Advertising Co (MEX:LAMR) Goodwill Explanation
Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.
It is calculated by dividing goodwill by total assets.
Lamar Advertising Co's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Lamar Advertising Co Goodwill Related Terms
Lamar Advertising Co Goodwill Historical Data
* Premium members only.
The historical data trend for Lamar Advertising Co's Goodwill can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.
Lamar Advertising Co (MEX:LAMR) has a Goodwill of MXN38,071 Mil as of Mar. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Lamar Advertising Co and its competitors.
Is Lamar Advertising Co's Goodwill too high?
Lamar Advertising Co's current Goodwill is MXN38,071 Mil. Overall, Lamar Advertising Co has a GF Score™ of 85/100, reflecting its overall financial health beyond just this single metric.
How does Lamar Advertising Co's Goodwill compare to WY and GLPI?
Lamar Advertising Co's Goodwill of MXN38,071 Mil can be compared against companies in the REITs industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a REITs company?
A good Goodwill depends on the REITs industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Lamar Advertising Co and its competitors. Lamar Advertising Co's current Goodwill is MXN38,071 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Lamar Advertising Co stock overvalued right now?
Lamar Advertising Co (MEX:LAMR) has a current Goodwill of MXN38,071 Mil. The stock's GF Value™ is MXN1,808.74, compared to a current price of MXN2,200.00 — trading 21.6% above its estimated fair value. The current Goodwill is MXN38,071 Mil. Lamar Advertising Co's overall GF Score™ is 85/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For Lamar Advertising Co (MEX:LAMR), the current Goodwill is MXN38,071 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Lamar Advertising Co (MEX:LAMR) Overvalued in 2026?
Based on GuruFocus' analysis, Lamar Advertising Co stock appears to be overvalued.
The current stock price of MXN2,200.00 is trading 21.6% above its estimated GF Value™ of MXN1,808.74.
Key valuation signals for MEX:LAMR:
Goodwill: MXN38,071 Mil
GF Value™: MXN1,808.74 vs. price of MXN2,200.00 (21.6% above fair value)
No single metric tells the full story. See the MEX:LAMR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Lamar Advertising Co is an outdoor advertising company that operates as a real estate investment trust. It is engaged in the outdoor advertising business, operating outdoor advertising displays and logo signs mainly near highway exits, delivering brand-name information on available gas, food, lodging, and camping services. Included in the company's logo sign business are tourism signing contracts. It also provides transit advertising services in airport terminals, on bus shelters, benches, and buses. The company manages its operations through three operating segments: Billboard, which generates maximum revenue, Logo, and Transit Advertising. Geographically, it operates in the United States and Canada.
85GF Score
Get the complete analysis for MEX:LAMR
Goodwill is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
MEX:LAMR has been successfully added to your 
