The historical rank and industry rank for Lamar Advertising Co's Net Margin % or its related term are showing as below:
MEX:LAMR'
s Net Margin % Range Over the Past 10 Years
Min: 15.51 Med: 20.92 Max: 25.91
Current: 24.02
MEX:LAMR's Net Margin % is ranked worse than 68% of 928
companies
in the REITs industry
Industry Median: 44.95
vs MEX:LAMR: 24.02
Lamar Advertising Co (MEX:LAMR) Net Margin % Explanation
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Lamar Advertising Co Net Margin % Related Terms
Lamar Advertising Co Net Margin % Historical Data
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The historical data trend for Lamar Advertising Co's Net Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:LAMR vs GLPI, WY, SBAC: Net Margin % Comparison
For the REIT - Specialty subindustry, Lamar Advertising Co's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Lamar Advertising Co Net Margin % vs REITs Industry
For the REITs industry and Real Estate sector, Lamar Advertising Co's Net Margin % distribution charts can be found below:
* The bar in red indicates where Lamar Advertising Co's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Lamar Advertising Co (MEX:LAMR) has a Net Margin % of 19.18% as of Mar. 2026. Net margin is the ratio of total net income to net sales. View historical data on Lamar Advertising Co and its competitors. This is near median its historical median of 20.92. Over the past decade, Lamar Advertising Co's Net Margin % has ranged from 15.51 to 25.91. According to the industry distribution chart, Lamar Advertising Co ranks #631 out of 928 companies in the REITs industry, placing it in the top 68%.
Is Lamar Advertising Co's Net Margin % too high?
Lamar Advertising Co's current Net Margin % of 19.18% is near median its 10-year median of 20.92. Over the past 10 years, this metric has ranged from a low of 15.51 to a high of 25.91. The REITs industry median Net Margin % is 44.95. Lamar Advertising Co's value of 19.18% is 57.3% below this industry median. Based on the distribution chart, Lamar Advertising Co ranks #631 out of 928 companies in the REITs industry, which is below the industry midpoint. Overall, Lamar Advertising Co has a GF Score™ of 85/100, reflecting its overall financial health beyond just this single metric.
How does Lamar Advertising Co's Net Margin % compare to GLPI and WY?
According to the REITs industry distribution chart, Lamar Advertising Co ranks #631 out of 928 companies for Net Margin %. This places Lamar Advertising Co in the lower half of its industry. The industry median Net Margin % is 44.95. Lamar Advertising Co's value of 19.18% is 57.3% below this benchmark. Historically, Lamar Advertising Co's own Net Margin % has ranged from 15.51 to 25.91 over the past decade. While the company's 10-year median is 20.92 vs. the industry median of 44.95, Lamar Advertising Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for a REITs company?
The median Net Margin % among REITs companies is 44.95, based on 928 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Lamar Advertising Co's current Net Margin % of 19.18% is 57.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on Lamar Advertising Co and its competitors. For the REITs industry, the median Net Margin % is 44.95 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Lamar Advertising Co's current Net Margin % is 19.18%, which is near median its own 10-year median of 20.92. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Lamar Advertising Co stock overvalued right now?
Lamar Advertising Co (MEX:LAMR) has a current Net Margin % of 19.18%. The stock's GF Value™ is MXN1,826.38, compared to a current price of MXN2,200.00 — trading 20.5% above its estimated fair value. The current Net Margin % is 19.18%, which is near median its 10-year median of 20.92 and 57.3% below the REITs industry median of 44.95. Lamar Advertising Co's overall GF Score™ is 85/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For Lamar Advertising Co (MEX:LAMR), the current Net Margin % is 19.18% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Lamar Advertising Co (MEX:LAMR) Overvalued in 2026?
Based on GuruFocus' analysis, Lamar Advertising Co stock appears to be overvalued.
The current stock price of MXN2,200.00 is trading 20.5% above its estimated GF Value™ of MXN1,826.38.
Key valuation signals for MEX:LAMR:
Net Margin %: 19.18% (near median its 10-year median of 20.92)
GF Value™: MXN1,826.38 vs. price of MXN2,200.00 (20.5% above fair value)
Industry Position: 57.3% below the REITs median (#631 of 928)
No single metric tells the full story. See the MEX:LAMR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Lamar Advertising Co is an outdoor advertising company that operates as a real estate investment trust. It is engaged in the outdoor advertising business, operating outdoor advertising displays and logo signs mainly near highway exits, delivering brand-name information on available gas, food, lodging, and camping services. Included in the company's logo sign business are tourism signing contracts. It also provides transit advertising services in airport terminals, on bus shelters, benches, and buses. The company manages its operations through three operating segments: Billboard, which generates maximum revenue, Logo, and Transit Advertising. Geographically, it operates in the United States and Canada.
85GF Score
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