Lamar Advertising Co (MEX:LAMR) ROCE %: 9.52% (As of Mar. 2026)


MEX:LAMR Lamar Advertising Co MEX:LAMR
85 GF Score
Price MXN2,200.00
GF Value MXN1,807.35
! 9 Warning Signs
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What is Lamar Advertising Co ROCE %?

Lamar Advertising Co MEX:LAMR 85 ROCE % is 9.52% as of Mar. 2026. GuruFocus rates MEX:LAMR with a GF Score™ of 85/100 and a GF Value™ of MXN1,807.35. The stock has 9 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Lamar Advertising Co's annualized ROCE % for the quarter that ended in Mar. 2026 was 9.52%.

Lamar Advertising Co  (MEX:LAMR) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Lamar Advertising Co ROCE % Related Terms

Lamar Advertising Co ROCE % Historical Data

* Premium members only.

The historical data trend for Lamar Advertising Co's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Lamar Advertising Co ROCE % Chart

Lamar Advertising Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 9.62 10.23 10.94 10.20 12.05

Lamar Advertising Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 13.08 12.96 12.34 12.72 9.52
MEX:LAMR
85GF Score
Lamar Advertising Co MEX:LAMR
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Lamar Advertising Co ROCE % Calculation

Lamar Advertising Co's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=13951.483/( ( (137367.09 - 16235.62) + (124814.684 - 14297.3) )/ 2 )
=13951.483/( (121131.47+110517.384)/ 2 )
=13951.483/115824.427
=12.05 %

Lamar Advertising Co's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=10562.4/( ( (124814.684 - 14297.3) + (124666.331 - 13253.566) )/ 2 )
=10562.4/( ( 110517.384 + 111412.765 )/ 2 )
=10562.4/110965.0745
=9.52 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of 9.52% mean?
Lamar Advertising Co (MEX:LAMR) has a ROCE % of 9.52% as of Mar. 2026.
Is Lamar Advertising Co's ROCE % too high?
Lamar Advertising Co's current ROCE % is 9.52%. The REITs industry median ROCE % is 5.19. Lamar Advertising Co's value of 9.52% is 83.6% above this industry median. Overall, Lamar Advertising Co has a GF Score™ of 85/100, reflecting its overall financial health beyond just this single metric.
How does Lamar Advertising Co's ROCE % compare to GLPI and WY?
Lamar Advertising Co's ROCE % of 9.52% can be compared against companies in the REITs industry. The industry median ROCE % is 5.19. Lamar Advertising Co's value of 9.52% is 83.6% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a REITs company?
The median ROCE % among REITs companies is 5.19, based on 756 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Lamar Advertising Co's current ROCE % of 9.52% is 83.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the REITs industry, the median ROCE % is 5.19 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Lamar Advertising Co's current ROCE % is 9.52%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Lamar Advertising Co stock overvalued right now?
Lamar Advertising Co (MEX:LAMR) has a current ROCE % of 9.52%. The stock's GF Value™ is MXN1,807.35, compared to a current price of MXN2,200.00 — trading 21.7% above its estimated fair value. The current ROCE % is 9.52% and 83.6% above the REITs industry median of 5.19. Lamar Advertising Co's overall GF Score™ is 85/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Lamar Advertising Co (MEX:LAMR), the current ROCE % is 9.52% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Lamar Advertising Co (MEX:LAMR) Overvalued in 2026?

Based on GuruFocus' analysis, Lamar Advertising Co stock appears to be overvalued. The current stock price of MXN2,200.00 is trading 21.7% above its estimated GF Value™ of MXN1,807.35.

Key valuation signals for MEX:LAMR:

  • ROCE %: 9.52%
  • GF Value™: MXN1,807.35 vs. price of MXN2,200.00 (21.7% above fair value)
  • GF Score™: 85/100 with 9 warning signs
  • Industry Position: 83.6% above the REITs median

No single metric tells the full story. See the MEX:LAMR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Lamar Advertising Co Business Description

Industry Real EstateREITs
Other Exchanges LAMR:USA6LA:Germany
Address 5321 Corporate Boulevard, Baton Rouge, LA, USA, 70808
Lamar Advertising Co is an outdoor advertising company that operates as a real estate investment trust. It is engaged in the outdoor advertising business, operating outdoor advertising displays and logo signs mainly near highway exits, delivering brand-name information on available gas, food, lodging, and camping services. Included in the company's logo sign business are tourism signing contracts. It also provides transit advertising services in airport terminals, on bus shelters, benches, and buses. The company manages its operations through three operating segments: Billboard, which generates maximum revenue, Logo, and Transit Advertising. Geographically, it operates in the United States and Canada.
85GF Score

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ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN2,200.00
Price
MXN1,807.35
GF Value