The historical rank and industry rank for Lamar Advertising Co's Gross Margin % or its related term are showing as below:
MEX:LAMR'
s Gross Margin % Range Over the Past 10 Years
Min: 64.45 Med: 66.67 Max: 67.75
Current: 67.22
During the past 13 years, the highestGross Margin % of Lamar Advertising Co was 67.75%. The lowest was 64.45%. And the median was 66.67%.
MEX:LAMR's Gross Margin % is ranked worse than 55.21% of 681
companies
in the REITs industry
Industry Median: 69.62
vs MEX:LAMR: 67.22
Lamar Advertising Co had a gross margin of 65.28% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Lamar Advertising Co was 0.50% per year.
Lamar Advertising Co (MEX:LAMR) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Lamar Advertising Co had a gross margin of 65.28% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Lamar Advertising Co Gross Margin % Related Terms
Lamar Advertising Co Gross Margin % Historical Data
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The historical data trend for Lamar Advertising Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:LAMR vs WY, GLPI, SBAC: Gross Margin % Comparison
For the REIT - Specialty subindustry, Lamar Advertising Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Lamar Advertising Co Gross Margin % vs REITs Industry
For the REITs industry and Real Estate sector, Lamar Advertising Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Lamar Advertising Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Lamar Advertising Co (MEX:LAMR) has a Gross Margin % of 65.28% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Lamar Advertising Co and its competitors. This is near median its historical median of 66.67. Over the past decade, Lamar Advertising Co's Gross Margin % has ranged from 64.45 to 67.75. According to the industry distribution chart, Lamar Advertising Co ranks #376 out of 681 companies in the REITs industry, placing it in the top 55.2%.
Is Lamar Advertising Co's Gross Margin % too high?
Lamar Advertising Co's current Gross Margin % of 65.28% is near median its 10-year median of 66.67. Over the past 10 years, this metric has ranged from a low of 64.45 to a high of 67.75. The REITs industry median Gross Margin % is 69.62. Lamar Advertising Co's value of 65.28% is 6.2% below this industry median. Based on the distribution chart, Lamar Advertising Co ranks #376 out of 681 companies in the REITs industry, which is below the industry midpoint. Overall, Lamar Advertising Co has a GF Score™ of 85/100, reflecting its overall financial health beyond just this single metric.
How does Lamar Advertising Co's Gross Margin % compare to WY and GLPI?
According to the REITs industry distribution chart, Lamar Advertising Co ranks #376 out of 681 companies for Gross Margin %. This places Lamar Advertising Co in the lower half of its industry. The industry median Gross Margin % is 69.62. Lamar Advertising Co's value of 65.28% is 6.2% below this benchmark. Historically, Lamar Advertising Co's own Gross Margin % has ranged from 64.45 to 67.75 over the past decade. While the company's 10-year median is 66.67 vs. the industry median of 69.62, Lamar Advertising Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a REITs company?
The median Gross Margin % among REITs companies is 69.62, based on 681 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Lamar Advertising Co's current Gross Margin % of 65.28% is 6.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Lamar Advertising Co and its competitors. For the REITs industry, the median Gross Margin % is 69.62 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Lamar Advertising Co's current Gross Margin % is 65.28%, which is near median its own 10-year median of 66.67. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Lamar Advertising Co stock overvalued right now?
Lamar Advertising Co (MEX:LAMR) has a current Gross Margin % of 65.28%. The stock's GF Value™ is MXN1,804.41, compared to a current price of MXN2,200.00 — trading 21.9% above its estimated fair value. The current Gross Margin % is 65.28%, which is near median its 10-year median of 66.67 and 6.2% below the REITs industry median of 69.62. Lamar Advertising Co's overall GF Score™ is 85/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Lamar Advertising Co (MEX:LAMR), the current Gross Margin % is 65.28% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Lamar Advertising Co (MEX:LAMR) Overvalued in 2026?
Based on GuruFocus' analysis, Lamar Advertising Co stock appears to be overvalued.
The current stock price of MXN2,200.00 is trading 21.9% above its estimated GF Value™ of MXN1,804.41.
Key valuation signals for MEX:LAMR:
Gross Margin %: 65.28% (near median its 10-year median of 66.67)
GF Value™: MXN1,804.41 vs. price of MXN2,200.00 (21.9% above fair value)
Industry Position: 6.2% below the REITs median (#376 of 681)
No single metric tells the full story. See the MEX:LAMR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Lamar Advertising Co is an outdoor advertising company that operates as a real estate investment trust. It is engaged in the outdoor advertising business, operating outdoor advertising displays and logo signs mainly near highway exits, delivering brand-name information on available gas, food, lodging, and camping services. Included in the company's logo sign business are tourism signing contracts. It also provides transit advertising services in airport terminals, on bus shelters, benches, and buses. The company manages its operations through three operating segments: Billboard, which generates maximum revenue, Logo, and Transit Advertising. Geographically, it operates in the United States and Canada.
85GF Score
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