PLTK (Playtika Holding) Goodwill-to-Asset: 0.52 (As of Jun. 2026)

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Director of Data and Quant Analytics at GuruFocus
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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

PLTK Playtika Holding Corp PLTK
62 GF Score
Price $2.52
GF Value $7.30
Valuation Possible Value Trap
! 4 Warning Signs
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What is Playtika Holding Goodwill-to-Asset?

Playtika Holding PLTK -0.40% 62 Goodwill-to-Asset is 0.52 as of Jun. 2026. GuruFocus rates PLTK with a GF Score™ of 62/100 and a GF Value™ of $7.30 (Possible Value Trap). The stock has 4 warning signs investors should review.

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. Playtika Holding's Goodwill for the quarter that ended in Jun. 2026 was $1,696 Mil. Playtika Holding's Total Assets for the quarter that ended in Jun. 2026 was $3,293 Mil. Therefore, Playtika Holding's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 was 0.52.


Playtika Holding  (NAS:PLTK) Goodwill-to-Asset Explanation

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.


Playtika Holding Goodwill-to-Asset Related Terms


Playtika Holding Goodwill-to-Asset Historical Data

* Premium members only.

The historical data trend for Playtika Holding's Goodwill-to-Asset can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Playtika Holding Goodwill-to-Asset Chart

Playtika Holding Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Goodwill-to-Asset
Get a 7-Day Free Trial Premium Member Only 0.28 0.30 0.31 0.47 0.46

Playtika Holding Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Goodwill-to-Asset Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.47 0.46 0.46 0.46 0.52

PLTK vs DDI, GRVY, SOHU: Goodwill-to-Asset Comparison

For the Electronic Gaming & Multimedia subindustry, Playtika Holding's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Playtika Holding Goodwill-to-Asset vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Playtika Holding's Goodwill-to-Asset distribution charts can be found below:

* The bar in red indicates where Playtika Holding's Goodwill-to-Asset falls into.


PLTK
62GF Score
Playtika Holding Corp PLTK
Goodwill-to-Asset is just one metric. See GF Score™, valuation, warning signs, and more.
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Playtika Holding Goodwill-to-Asset Calculation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

Playtika Holding's Goodwill to Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as

Goodwill to Asset (A: Dec. 2025 )=Goodwill/Total Assets
=1695.7/3718.9
=0.46

Playtika Holding's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 is calculated as

Goodwill to Asset (Q: Jun. 2026 )=Goodwill/Total Assets
=1695.7/3292.7
=0.51

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Goodwill-to-Asset →
What does a Goodwill-to-Asset of 0.52 mean?
Playtika Holding (PLTK) has a Goodwill-to-Asset of 0.52 as of Jun. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Playtika Holding and its competitors.
Is Playtika Holding's Goodwill-to-Asset too high?
Playtika Holding's current Goodwill-to-Asset is 0.52. Overall, Playtika Holding has a GF Score™ of 62/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Playtika Holding's Goodwill-to-Asset compare to DDI and GRVY?
Playtika Holding's Goodwill-to-Asset of 0.52 can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for an Interactive Media company?
A good Goodwill-to-Asset depends on the Interactive Media industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Playtika Holding and its competitors. Playtika Holding's current Goodwill-to-Asset is 0.52. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Playtika Holding stock overvalued right now?
Based on GuruFocus' analysis, Playtika Holding (PLTK) is currently considered Possible Value Trap. The stock's GF Value™ is $7.30, compared to a current price of $2.52 — trading 65.5% below its estimated fair value. The current Goodwill-to-Asset is 0.52. Playtika Holding's overall GF Score™ is 62/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For Playtika Holding (PLTK), the current Goodwill-to-Asset is 0.52 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Playtika Holding (PLTK) Overvalued in 2026?

Based on GuruFocus' analysis, Playtika Holding stock appears to be undervalued. The current stock price of $2.52 is trading 65.5% below its estimated GF Value™ of $7.30. GuruFocus considers Playtika Holding to be Possible Value Trap.

Key valuation signals for PLTK:

  • Goodwill-to-Asset: 0.52
  • GF Value™: $7.30 vs. price of $2.52 (65.5% below fair value)
  • GF Score™: 62/100 with 4 warning signs

No single metric tells the full story. See the PLTK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Playtika Holding Business Description

Other Exchanges 8II:Germany
Address C/o Playtika Ltd, HaChoshlim Street 8, Herzliya Pituarch, ISR, 46767
Playtika Holding Corp is engaged in developing mobile games. Some of its games include Board Kings, House of Fun, Poker Heat, Slotomania, and Bingo Blitz. The company has built live game operations services and a proprietary technology platform to support its portfolio of games. It derives revenue from the sale of virtual items associated with online games. Geographically, the group has a business presence in the USA, EMEA, APAC, and Other regions of which key revenue is derived from the USA. The company offers both Mobile and Web-based platforms.
62GF Score

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Goodwill-to-Asset is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.52
Price
$7.30
GF Value