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Playtika HoldingPLTK +0.22%58 Intrinsic Value: Projected FCF is $9.28 as of Sep. 22, 2026. GuruFocus rates PLTK with a GF Score™ of 58/100 and a GF Value™ of $7.28 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 328 Interactive Media companies, Playtika Holding ranks better than 92.99% on this metric.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.
As of today (2026-09-22), Playtika Holding's Intrinsic Value: Projected FCF is $9.28. The stock price of Playtika Holding is $2.315. Therefore, Playtika Holding's Price-to-Intrinsic-Value-Projected-FCF of today is 0.3.
The historical rank and industry rank for Playtika Holding's Intrinsic Value: Projected FCF or its related term are showing as below:
PLTK'
s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 0.24 Med: 0.4 Max: 0.42
Current: 0.25
During the past 11 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Playtika Holding was 0.42. The lowest was 0.24. And the median was 0.40.
PLTK's Price-to-Projected-FCF is ranked better than 92.99% of 328
companies
in the Interactive Media industry
Industry Median: 0.995
vs PLTK: 0.25
The growth multiple is capped between 8.35 and 17.74.
Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.
Playtika Holding's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as
Price-to-Intrinsic-Value-Projected-FCF
=
Share Price
/
Intrinsic Value: Projected FCF
=
2.315
/
9.6783099272199
=
0.24
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Playtika Holding Intrinsic Value: Projected FCF Related Terms
Playtika Holding Intrinsic Value: Projected FCF Historical Data
* Premium members only.
The historical data trend for Playtika Holding's Intrinsic Value: Projected FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PLTK vs DDI, GRVY, SOHU: Intrinsic Value: Projected FCF Comparison
For the Electronic Gaming & Multimedia subindustry, Playtika Holding's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Playtika Holding Price-to-Projected-FCF vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Playtika Holding's Price-to-Projected-FCF distribution charts can be found below:
* The bar in red indicates where Playtika Holding's Price-to-Projected-FCF falls into.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.
The details of how we calculate the intrinsic value of stocks are described in detail here.
This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Intrinsic Value: Projected FCF of $9.28 mean?
Playtika Holding (PLTK) has a Intrinsic Value: Projected FCF of $9.28 as of Sep. 22, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Playtika Holding and its competitors. According to the industry distribution chart, Playtika Holding ranks #23 out of 328 companies in the Interactive Media industry, placing it in the top 7%.
Is Playtika Holding's Intrinsic Value: Projected FCF too high?
Playtika Holding's current Intrinsic Value: Projected FCF is $9.28. The Interactive Media industry median Intrinsic Value: Projected FCF is 1.00. Playtika Holding's value of $9.28 is 832.7% above this industry median. Based on the distribution chart, Playtika Holding ranks #23 out of 328 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, Playtika Holding has a GF Score™ of 58/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Playtika Holding's Intrinsic Value: Projected FCF compare to DDI and GRVY?
According to the Interactive Media industry distribution chart, Playtika Holding ranks #23 out of 328 companies for Intrinsic Value: Projected FCF. This places Playtika Holding in the top 7% of its industry — outperforming the majority of peers. The industry median Intrinsic Value: Projected FCF is 1.00. Playtika Holding's value of $9.28 is 832.7% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for an Interactive Media company?
The median Intrinsic Value: Projected FCF among Interactive Media companies is 1.00, based on 328 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Playtika Holding's current Intrinsic Value: Projected FCF of $9.28 is 832.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Playtika Holding and its competitors. For the Interactive Media industry, the median Intrinsic Value: Projected FCF is 1.00 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Playtika Holding's current Intrinsic Value: Projected FCF is $9.28. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Playtika Holding stock overvalued right now?
Based on GuruFocus' analysis, Playtika Holding (PLTK) is currently considered Possible Value Trap. The stock's GF Value™ is $7.28, compared to a current price of $2.32 — trading 68.2% below its estimated fair value. The current Intrinsic Value: Projected FCF is $9.28 and 832.7% above the Interactive Media industry median of 1.00. Playtika Holding's overall GF Score™ is 58/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Playtika Holding (PLTK), the current Intrinsic Value: Projected FCF is $9.28 as of Sep. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Playtika Holding (PLTK) Overvalued in 2026?
Based on GuruFocus' analysis, Playtika Holding stock appears to be undervalued.
The current stock price of $2.32 is trading 68.2% below its estimated GF Value™ of $7.28.
GuruFocus considers Playtika Holding to be Possible Value Trap.
Key valuation signals for PLTK:
Intrinsic Value: Projected FCF: $9.28
GF Value™: $7.28 vs. price of $2.32 (68.2% below fair value)
Industry Position: 832.7% above the Interactive Media median (#23 of 328)
No single metric tells the full story. See the PLTK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Playtika Holding Corp is an Israel-based developer and publisher of free-to-play casual and social casino-style mobile games. Its portfolio includes titles such as Slotomania, Bingo Blitz, House of Fun, Caesars Slots, Poker Heat, Board Kings, and Solitaire Grand Harvest, along with casual games like Best Fiends and Animal Antics. The company operates a proprietary technology platform and live game operations services that support continuous content updates, events, and in-game features across its titles. Revenue is generated primarily through the sale of virtual items and in-game currency, with players able to purchase these on mobile and web-based platforms. Playtika monetizes a large, global player base, with the United States representing its largest market, followed by Europe, the Middle East, Africa, and Asia-Pacific. The company has expanded through acquisitions of game studios and titles to diversify beyond social casino into casual and mid-core genres.
58GF Score
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Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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