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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Playtika Holding's selling, general, & admin. expense for the
three
months ended in Mar. 2026 was $504 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was $1,736 Mil.
Playtika Holding (NAS:PLTK) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Playtika Holding Selling, General, & Admin. Expense Related Terms
Playtika Holding Selling, General, & Admin. Expense Historical Data
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The historical data trend for Playtika Holding's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Playtika Holding Selling, General, & Admin. Expense Chart
PLTK vs DDI, GRVY, SOHU: Selling, General, & Admin. Expense Comparison
For the Electronic Gaming & Multimedia subindustry, Playtika Holding's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Playtika Holding Selling, General, & Admin. Expense vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Playtika Holding's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Playtika Holding's Selling, General, & Admin. Expense falls into.
Playtika Holding Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $1,736 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of $1,736 Mil mean?
Playtika Holding (PLTK) has a Selling, General, & Admin. Expense of $1,736 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Playtika Holding and its competitors.
Is Playtika Holding's Selling, General, & Admin. Expense too high?
Playtika Holding's current Selling, General, & Admin. Expense is $1,736 Mil. Overall, Playtika Holding has a GF Score™ of 64/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Playtika Holding's Selling, General, & Admin. Expense compare to DDI and GRVY?
Playtika Holding's Selling, General, & Admin. Expense of $1,736 Mil can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for an Interactive Media company?
A good Selling, General, & Admin. Expense depends on the Interactive Media industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Playtika Holding and its competitors. Playtika Holding's current Selling, General, & Admin. Expense is $1,736 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Playtika Holding stock overvalued right now?
Based on GuruFocus' analysis, Playtika Holding (PLTK) is currently considered Possible Value Trap. The stock's GF Value™ is $7.60, compared to a current price of $4.02 — trading 47.2% below its estimated fair value. The current Selling, General, & Admin. Expense is $1,736 Mil. Playtika Holding's overall GF Score™ is 64/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Playtika Holding (PLTK), the current Selling, General, & Admin. Expense is $1,736 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Playtika Holding (PLTK) Overvalued in 2026?
Based on GuruFocus' analysis, Playtika Holding stock appears to be undervalued.
The current stock price of $4.02 is trading 47.2% below its estimated GF Value™ of $7.60.
GuruFocus considers Playtika Holding to be Possible Value Trap.
Key valuation signals for PLTK:
Selling, General, & Admin. Expense: $1,736 Mil
GF Value™: $7.60 vs. price of $4.02 (47.2% below fair value)
No single metric tells the full story. See the PLTK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Playtika Holding Corp is engaged in developing mobile games. Some of its games include Board Kings, House of Fun, Poker Heat, Slotomania, and Bingo Blitz. The company has built live game operations services and a proprietary technology platform to support its portfolio of games. It derives revenue from the sale of virtual items associated with online games. Geographically, the group has a business presence in the USA, EMEA, APAC, and Other regions of which key revenue is derived from the USA. The company offers both Mobile and Web-based platforms.
64GF Score
Get the complete analysis for PLTK
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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