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Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. Sanoma Oyj's Goodwill for the quarter that ended in Jun. 2026 was $960 Mil. Sanoma Oyj's Total Assets for the quarter that ended in Jun. 2026 was $2,201 Mil.
Therefore, Sanoma Oyj's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 was 0.44.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Sanoma Oyj Goodwill-to-Asset Related Terms
Sanoma Oyj Goodwill-to-Asset Historical Data
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The historical data trend for Sanoma Oyj's Goodwill-to-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
SWYBY vs EDU, TAL, LAUR: Goodwill-to-Asset Comparison
For the Education & Training Services subindustry, Sanoma Oyj's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sanoma Oyj Goodwill-to-Asset vs Education Industry
For the Education industry and Consumer Defensive sector, Sanoma Oyj's Goodwill-to-Asset distribution charts can be found below:
* The bar in red indicates where Sanoma Oyj's Goodwill-to-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sanoma Oyj (SWYBY) has a Goodwill-to-Asset of 0.44 as of Jun. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Sanoma Oyj and its competitors.
Is Sanoma Oyj's Goodwill-to-Asset too high?
Sanoma Oyj's current Goodwill-to-Asset is 0.44. Overall, Sanoma Oyj has a GF Score™ of 70/100, reflecting its overall financial health beyond just this single metric.
How does Sanoma Oyj's Goodwill-to-Asset compare to EDU and TAL?
Sanoma Oyj's Goodwill-to-Asset of 0.44 can be compared against companies in the Education industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for an Education company?
A good Goodwill-to-Asset depends on the Education industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Sanoma Oyj and its competitors. Sanoma Oyj's current Goodwill-to-Asset is 0.44. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sanoma Oyj stock overvalued right now?
Sanoma Oyj (SWYBY) has a current Goodwill-to-Asset of 0.44. The stock's GF Value™ is $2.19, compared to a current price of $2.46 — trading 12.3% above its estimated fair value. The current Goodwill-to-Asset is 0.44. Sanoma Oyj's overall GF Score™ is 70/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For Sanoma Oyj (SWYBY), the current Goodwill-to-Asset is 0.44 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sanoma Oyj (SWYBY) Overvalued in 2026?
Based on GuruFocus' analysis, Sanoma Oyj stock appears to be overvalued.
The current stock price of $2.46 is trading 12.3% above its estimated GF Value™ of $2.19.
Key valuation signals for SWYBY:
Goodwill-to-Asset: 0.44
GF Value™: $2.19 vs. price of $2.46 (12.3% above fair value)
No single metric tells the full story. See the SWYBY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sanoma Oyj is a learning and media company. The group publishes magazines and newspapers along with educational learning literature and services. It operates in two segments: Learning and Media Finland. Sanoma's learning products and services enable teachers to develop the talents of every child to reach their full potential. The company offers printed and digital learning content as well as digital learning and teaching platforms for primary, secondary and vocational education. The Finnish media business of Sanoma provides information, experiences, inspiration, and entertainment via multiple media platforms: newspapers, radio, television, events, magazines, online, and mobile channels. The company's publications include Helsingin Sanomat, IltaSanomat among others.
70GF Score
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