adidas AG (XSWX:ADS) Goodwill-to-Asset: 0.06 (As of Mar. 2026)

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XSWX:ADS adidas AG XSWX:ADS
85 GF Score
Price CHF169.30
GF Value CHF192.53
Valuation Modestly Undervalued
! 1 Warning Sign
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What is adidas AG Goodwill-to-Asset?

adidas AG XSWX:ADS 85 Goodwill-to-Asset is 0.06 as of Mar. 2026. GuruFocus rates XSWX:ADS with a GF Score™ of 85/100 and a GF Value™ of CHF192.53 (Modestly Undervalued). The stock has 1 warning sign investors should review.

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. adidas AG's Goodwill for the quarter that ended in Mar. 2026 was CHF1,106 Mil. adidas AG's Total Assets for the quarter that ended in Mar. 2026 was CHF18,617 Mil. Therefore, adidas AG's Goodwill to Asset Ratio for the quarter that ended in Mar. 2026 was 0.06.


adidas AG  (XSWX:ADS) Goodwill-to-Asset Explanation

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.


adidas AG Goodwill-to-Asset Related Terms


adidas AG Goodwill-to-Asset Historical Data

* Premium members only.

The historical data trend for adidas AG's Goodwill-to-Asset can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

adidas AG Goodwill-to-Asset Chart

adidas AG Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Goodwill-to-Asset
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.06 0.06 0.07 0.06 0.06

adidas AG Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Goodwill-to-Asset Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.06 0.06 0.06 0.06 0.06

XSWX:ADS vs NKE, DECK, ONON: Goodwill-to-Asset Comparison

For the Footwear & Accessories subindustry, adidas AG's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


adidas AG Goodwill-to-Asset vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, adidas AG's Goodwill-to-Asset distribution charts can be found below:

* The bar in red indicates where adidas AG's Goodwill-to-Asset falls into.


XSWX:ADS
85GF Score
adidas AG XSWX:ADS
Goodwill-to-Asset is just one metric. See GF Score™, valuation, warning signs, and more.
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adidas AG Goodwill-to-Asset Calculation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

adidas AG's Goodwill to Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as

Goodwill to Asset (A: Dec. 2025 )=Goodwill/Total Assets
=1122.565/18907.246
=0.06

adidas AG's Goodwill to Asset Ratio for the quarter that ended in Mar. 2026 is calculated as

Goodwill to Asset (Q: Mar. 2026 )=Goodwill/Total Assets
=1105.861/18616.687
=0.06

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Goodwill-to-Asset →
What does a Goodwill-to-Asset of 0.06 mean?
adidas AG (XSWX:ADS) has a Goodwill-to-Asset of 0.06 as of Mar. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on adidas AG and its competitors.
Is adidas AG's Goodwill-to-Asset too high?
adidas AG's current Goodwill-to-Asset is 0.06. Overall, adidas AG has a GF Score™ of 85/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does adidas AG's Goodwill-to-Asset compare to NKE and DECK?
adidas AG's Goodwill-to-Asset of 0.06 can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Manufacturing - Apparel & Accessories company?
A good Goodwill-to-Asset depends on the Manufacturing - Apparel & Accessories industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on adidas AG and its competitors. adidas AG's current Goodwill-to-Asset is 0.06. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is adidas AG stock overvalued right now?
Based on GuruFocus' analysis, adidas AG (XSWX:ADS) is currently considered Modestly Undervalued. The stock's GF Value™ is CHF192.53, compared to a current price of CHF169.30 — trading 12.1% below its estimated fair value. The current Goodwill-to-Asset is 0.06. adidas AG's overall GF Score™ is 85/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For adidas AG (XSWX:ADS), the current Goodwill-to-Asset is 0.06 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is adidas AG (XSWX:ADS) Overvalued in 2026?

Based on GuruFocus' analysis, adidas AG stock appears to be undervalued. The current stock price of CHF169.30 is trading 12.1% below its estimated GF Value™ of CHF192.53. GuruFocus considers adidas AG to be Modestly Undervalued.

Key valuation signals for XSWX:ADS:

  • Goodwill-to-Asset: 0.06
  • GF Value™: CHF192.53 vs. price of CHF169.30 (12.1% below fair value)
  • GF Score™: 85/100 with 1 warning sign

No single metric tells the full story. See the XSWX:ADS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


adidas AG Business Description

Address Adi-Dassler-Strasse 1, Herzogenaurach, BY, DEU, 91074
Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 2,000 owned retail stores, 15,000 Adidas-branded franchise stores (including about 8,000 in China), 150,000 wholesale doors, and an owned e-commerce site that is available in 67 countries. The company was founded in 1949 in Germany.
85GF Score

Get the complete analysis for XSWX:ADS

Goodwill-to-Asset is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF169.30
Price
CHF192.53
GF Value