adidas AG (XSWX:ADS) Momentum Rank: 8 (As of Aug. 04, 2026) — 14% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

XSWX:ADS adidas AG XSWX:ADS
83 GF Score
Price CHF151.10
GF Value CHF200.17
Valuation Modestly Undervalued
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What is adidas AG Momentum Rank?

adidas AG XSWX:ADS +1.68% 83 Momentum Rank is 8 as of Aug. 04, 2026, which is 14% above its 10-year median of 7.00. GuruFocus rates XSWX:ADS with a GF Score™ of 83/100 and a GF Value™ of CHF200.17 (Modestly Undervalued).

adidas AG has the Momentum Rank of 8.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

XSWX:ADS vs NKE, DECK, ONON: Momentum Rank Comparison

For the Footwear & Accessories subindustry, adidas AG's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

adidas AG Momentum Rank vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, adidas AG's Momentum Rank distribution charts can be found below:

* The bar in red indicates where adidas AG's Momentum Rank falls into.


XSWX:ADS
83GF Score
adidas AG XSWX:ADS
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 8 mean?
adidas AG (XSWX:ADS) has a Momentum Rank of 8 as of Aug. 04, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on adidas AG and its competitors. This is 14% above median its historical median of 7.00. Over the past decade, adidas AG's Momentum Rank has ranged from 1.00 to 10.00.
Is adidas AG's Momentum Rank too high?
adidas AG's current Momentum Rank of 8 is 14% above median its 10-year median of 7.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, adidas AG has a GF Score™ of 83/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does adidas AG's Momentum Rank compare to NKE and DECK?
adidas AG's Momentum Rank of 8 can be compared against companies in the Manufacturing - Apparel & Accessories industry. Historically, adidas AG's own Momentum Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Manufacturing - Apparel & Accessories company?
A good Momentum Rank depends on the Manufacturing - Apparel & Accessories industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on adidas AG and its competitors. adidas AG's current Momentum Rank is 8, which is 14% above median its own 10-year median of 7.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is adidas AG stock overvalued right now?
Based on GuruFocus' analysis, adidas AG (XSWX:ADS) is currently considered Modestly Undervalued. The stock's GF Value™ is CHF200.17, compared to a current price of CHF151.10 — trading 24.5% below its estimated fair value. The current Momentum Rank is 8, which is 14% above median its 10-year median of 7.00. adidas AG's overall GF Score™ is 83/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For adidas AG (XSWX:ADS), the current Momentum Rank is 8 as of Aug. 04, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is adidas AG (XSWX:ADS) Overvalued in 2026?

Based on GuruFocus' analysis, adidas AG stock appears to be undervalued. The current stock price of CHF151.10 is trading 24.5% below its estimated GF Value™ of CHF200.17. GuruFocus considers adidas AG to be Modestly Undervalued.

Key valuation signals for XSWX:ADS:

  • Momentum Rank: 8 (14% above median its 10-year median of 7.00)
  • GF Value™: CHF200.17 vs. price of CHF151.10 (24.5% below fair value)
  • GF Score™: 83/100

No single metric tells the full story. See the XSWX:ADS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

adidas AG Business Description

Address Adi-Dassler-Strasse 1, Herzogenaurach, BY, DEU, 91074
Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 2,000 owned retail stores, 15,000 Adidas-branded franchise stores (including about 8,000 in China), 150,000 wholesale doors, and an owned e-commerce site that is available in 67 countries. The company was founded in 1949 in Germany.
83GF Score

Get the complete analysis for XSWX:ADS

Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF151.10
Price
CHF200.17
GF Value