Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
adidas AGXSWX:ADS 81 Shiller PE Ratio is 24.41 as of Aug. 08, 2026, which is 44% below its 10-year median of 43.49. GuruFocus rates XSWX:ADS with a GF Score™ of 81/100 and a GF Value™ of CHF197.97 (Modestly Undervalued). Among 640 Manufacturing - Apparel & Accessories companies, adidas AG ranks worse than 64.38% on this metric.
As of today (2026-08-08), adidas AG's current share price is CHF151.10. adidas AG's E10 for the quarter that ended in Jun. 2026 was CHF6.19. adidas AG's Shiller PE Ratio for today is 24.41.
The historical rank and industry rank for adidas AG's Shiller PE Ratio or its related term are showing as below:
XSWX:ADS'
s Shiller PE Ratio Range Over the Past 10 Years
Min: 15.65 Med: 43.49 Max: 64.4
Current: 24.02
During the past years, adidas AG's highest Shiller PE Ratio was 64.40. The lowest was 15.65. And the median was 43.49.
XSWX:ADS's Shiller PE Ratio is ranked worse than 64.38% of 640
companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 16.245
vs XSWX:ADS: 24.02
E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.
adidas AG's adjusted earnings per share data for the three months ended in Jun. 2026 was CHF1.860. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is CHF6.19 for the trailing ten years ended in Jun. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.
Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.
Be Aware
Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.
adidas AG Shiller PE Ratio Related Terms
adidas AG Shiller PE Ratio Historical Data
* Premium members only.
The historical data trend for adidas AG's Shiller PE Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XSWX:ADS vs NKE, DECK, ONON: Shiller PE Ratio Comparison
For the Footwear & Accessories subindustry, adidas AG's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
adidas AG Shiller PE Ratio vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, adidas AG's Shiller PE Ratio distribution charts can be found below:
* The bar in red indicates where adidas AG's Shiller PE Ratio falls into.
For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.
adidas AG's Shiller PE Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
adidas AG's E10 for the quarter that ended in Jun. 2026 is calculated as:
For example, adidas AG's adjusted earnings per share data for the three months ended in Jun. 2026 was:
Add all the adjusted EPS together and divide 10 will get our E10.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
adidas AG (XSWX:ADS) has a Shiller PE Ratio of 24.41 as of Aug. 08, 2026. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on adidas AG and its competitors. This is 44% below median its historical median of 43.49. Over the past decade, adidas AG's Shiller PE Ratio has ranged from 15.65 to 64.40. According to the industry distribution chart, adidas AG ranks #412 out of 640 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 64.4%.
Is adidas AG's Shiller PE Ratio too high?
adidas AG's current Shiller PE Ratio of 24.41 is 44% below median its 10-year median of 43.49. Over the past 10 years, this metric has ranged from a low of 15.65 to a high of 64.40. The Manufacturing - Apparel & Accessories industry median Shiller PE Ratio is 16.25. adidas AG's value of 24.41 is 50.3% above this industry median. Based on the distribution chart, adidas AG ranks #412 out of 640 companies in the Manufacturing - Apparel & Accessories industry, which is below the industry midpoint. Overall, adidas AG has a GF Score™ of 81/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does adidas AG's Shiller PE Ratio compare to NKE and DECK?
According to the Manufacturing - Apparel & Accessories industry distribution chart, adidas AG ranks #412 out of 640 companies for Shiller PE Ratio. This places adidas AG in the lower half of its industry. The industry median Shiller PE Ratio is 16.25. adidas AG's value of 24.41 is 50.3% above this benchmark. Historically, adidas AG's own Shiller PE Ratio has ranged from 15.65 to 64.40 over the past decade. While the company's 10-year median is 43.49 vs. the industry median of 16.25, adidas AG has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shiller PE Ratio for a Manufacturing - Apparel & Accessories company?
The median Shiller PE Ratio among Manufacturing - Apparel & Accessories companies is 16.25, based on 640 companies in the industry. Companies in the top quartile (top 25%) have a Shiller PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Shiller PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. adidas AG's current Shiller PE Ratio of 24.41 is 50.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shiller PE Ratio mean?
A high Shiller PE Ratio can signal that a stock is expensive relative to its fundamentals. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on adidas AG and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Shiller PE Ratio is 16.25 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. adidas AG's current Shiller PE Ratio is 24.41, which is 44% below median its own 10-year median of 43.49. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is adidas AG stock overvalued right now?
Based on GuruFocus' analysis, adidas AG (XSWX:ADS) is currently considered Modestly Undervalued. The stock's GF Value™ is CHF197.97, compared to a current price of CHF151.10 — trading 23.7% below its estimated fair value. The current Shiller PE Ratio is 24.41, which is 44% below median its 10-year median of 43.49 and 50.3% above the Manufacturing - Apparel & Accessories industry median of 16.25. adidas AG's overall GF Score™ is 81/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shiller PE Ratio calculated?
Shiller PE Ratio is calculated from a company's financial statements. For adidas AG (XSWX:ADS), the current Shiller PE Ratio is 24.41 as of Aug. 08, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is adidas AG (XSWX:ADS) Overvalued in 2026?
Based on GuruFocus' analysis, adidas AG stock appears to be undervalued.
The current stock price of CHF151.10 is trading 23.7% below its estimated GF Value™ of CHF197.97.
GuruFocus considers adidas AG to be Modestly Undervalued.
Key valuation signals for XSWX:ADS:
Shiller PE Ratio: 24.41 (44% below median its 10-year median of 43.49)
GF Value™: CHF197.97 vs. price of CHF151.10 (23.7% below fair value)
Industry Position: 50.3% above the Manufacturing - Apparel & Accessories median (#412 of 640)
No single metric tells the full story. See the XSWX:ADS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 2,000 owned retail stores, 15,000 Adidas-branded franchise stores (including about 8,000 in China), 150,000 wholesale doors, and an owned e-commerce site that is available in 67 countries. The company was founded in 1949 in Germany.
81GF Score
Get the complete analysis for XSWX:ADS
Shiller PE Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
XSWX:ADS has been successfully added to your 
