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Aurora Design PCLBKK:AURA +2.82%82 Gross Margin % is 7.43% as of Jun. 2026, which is 27% below its 10-year median of 10.24. GuruFocus rates BKK:AURA with a GF Score™ of 82/100 and a GF Value™ of ฿23.05 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 1,121 Retail - Cyclical companies, Aurora Design PCL ranks worse than 90.19% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Aurora Design PCL had a gross margin of 7.43% for the quarter that ended in Jun. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Aurora Design PCL Gross Margin % Related Terms
Aurora Design PCL Gross Margin % Historical Data
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The historical data trend for Aurora Design PCL's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Luxury Goods subindustry, Aurora Design PCL's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Aurora Design PCL Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Aurora Design PCL's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Aurora Design PCL's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Aurora Design PCL (BKK:AURA) has a Gross Margin % of 7.43% as of Jun. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Aurora Design PCL and its competitors. This is 27% below median its historical median of 10.24. Over the past decade, Aurora Design PCL's Gross Margin % has ranged from 8.51 to 11.76. According to the industry distribution chart, Aurora Design PCL ranks #1011 out of 1121 companies in the Retail - Cyclical industry, placing it in the top 90.2%.
Is Aurora Design PCL's Gross Margin % too high?
Aurora Design PCL's current Gross Margin % of 7.43% is 27% below median its 10-year median of 10.24. Over the past 10 years, this metric has ranged from a low of 8.51 to a high of 11.76. The Retail - Cyclical industry median Gross Margin % is 36.11. Aurora Design PCL's value of 7.43% is 79.4% below this industry median. Based on the distribution chart, Aurora Design PCL ranks #1011 out of 1121 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Aurora Design PCL has a GF Score™ of 82/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Aurora Design PCL's Gross Margin % compare to TPR and SIG?
According to the Retail - Cyclical industry distribution chart, Aurora Design PCL ranks #1011 out of 1121 companies for Gross Margin %. This places Aurora Design PCL in the lower half of its industry. The industry median Gross Margin % is 36.11. Aurora Design PCL's value of 7.43% is 79.4% below this benchmark. Historically, Aurora Design PCL's own Gross Margin % has ranged from 8.51 to 11.76 over the past decade. While the company's 10-year median is 10.24 vs. the industry median of 36.11, Aurora Design PCL has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.11, based on 1,121 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Aurora Design PCL's current Gross Margin % of 7.43% is 79.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Aurora Design PCL and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.11 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Aurora Design PCL's current Gross Margin % is 7.43%, which is 27% below median its own 10-year median of 10.24. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Aurora Design PCL stock overvalued right now?
Based on GuruFocus' analysis, Aurora Design PCL (BKK:AURA) is currently considered Possible Value Trap. The stock's GF Value™ is ฿23.05, compared to a current price of ฿14.60 — trading 36.7% below its estimated fair value. The current Gross Margin % is 7.43%, which is 27% below median its 10-year median of 10.24 and 79.4% below the Retail - Cyclical industry median of 36.11. Aurora Design PCL's overall GF Score™ is 82/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Aurora Design PCL (BKK:AURA), the current Gross Margin % is 7.43% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Aurora Design PCL (BKK:AURA) Overvalued in 2026?
Based on GuruFocus' analysis, Aurora Design PCL stock appears to be undervalued.
The current stock price of ฿14.60 is trading 36.7% below its estimated GF Value™ of ฿23.05.
GuruFocus considers Aurora Design PCL to be Possible Value Trap.
Key valuation signals for BKK:AURA:
Gross Margin %: 7.43% (27% below median its 10-year median of 10.24)
GF Value™: ฿23.05 vs. price of ฿14.60 (36.7% below fair value)
Industry Position: 79.4% below the Retail - Cyclical median (#1011 of 1121)
No single metric tells the full story. See the BKK:AURA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Aurora Design PCL is thailand based company engaged in manufacture and sale of jewelry, gold jewelry and diamonds - gemstones. It operates in three segments namely: Trading of gold jewelry, which derives maximum revenue; Trading of diamonds jewelry, gems and k-gold; and Sale with right of redemption for gold jewelry, diamonds, gems and k-gold.
82GF Score
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