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Aurora Design PCLBKK:AURA -1.43%80 PS Ratio is 0.36 as of Sep. 03, 2026, which is 41% below its 10-year median of 0.61. GuruFocus rates BKK:AURA with a GF Score™ of 80/100 and a GF Value™ of ฿23.03 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 1,116 Retail - Cyclical companies, Aurora Design PCL ranks better than 67.83% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Aurora Design PCL's share price is ฿13.80.
Aurora Design PCL's Revenue per Share for the trailing twelve months (TTM) ended in Jun. 2026 was ฿38.81. Hence, Aurora Design PCL's PS Ratio for today is 0.36.
Good Sign:
Aurora Design PCL stock PS Ratio (=0.37) is close to 5-year low of 0.36.
The historical rank and industry rank for Aurora Design PCL's PS Ratio or its related term are showing as below:
BKK:AURA'
s PS Ratio Range Over the Past 10 Years
Min: 0.35 Med: 0.61 Max: 0.82
Current: 0.35
During the past 7 years, Aurora Design PCL's highest PS Ratio was 0.82. The lowest was 0.35. And the median was 0.61.
BKK:AURA's PS Ratio is ranked better than 67.83% of 1116
companies
in the Retail - Cyclical industry
Industry Median: 0.62
vs BKK:AURA: 0.35
During the past 12 months, the average Revenue per Share Growth Rate of Aurora Design PCL was 47.50% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 1.50% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 6.60% per year.
During the past 7 years, Aurora Design PCL's highest 3-Year average Revenue per Share Growth Rate was 4.90% per year. The lowest was 1.50% per year. And the median was 3.70% per year.
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Aurora Design PCL PS Ratio Related Terms
Aurora Design PCL PS Ratio Historical Data
* Premium members only.
The historical data trend for Aurora Design PCL's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Luxury Goods subindustry, Aurora Design PCL's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Aurora Design PCL PS Ratio vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Aurora Design PCL's PS Ratio distribution charts can be found below:
* The bar in red indicates where Aurora Design PCL's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Aurora Design PCL's Share Price of today is ฿13.80. Aurora Design PCL's Revenue per Share for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ฿38.81.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Aurora Design PCL (BKK:AURA) has a PS Ratio of 0.36 as of Sep. 03, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Aurora Design PCL and its competitors. This is 41% below median its historical median of 0.61. Over the past decade, Aurora Design PCL's PS Ratio has ranged from 0.35 to 0.82. According to the industry distribution chart, Aurora Design PCL ranks #359 out of 1116 companies in the Retail - Cyclical industry, placing it in the top 32.2%.
Is Aurora Design PCL's PS Ratio too high?
Aurora Design PCL's current PS Ratio of 0.36 is 41% below median its 10-year median of 0.61. Over the past 10 years, this metric has ranged from a low of 0.35 to a high of 0.82. The Retail - Cyclical industry median PS Ratio is 0.62. Aurora Design PCL's value of 0.36 is 41.9% below this industry median. Based on the distribution chart, Aurora Design PCL ranks #359 out of 1116 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, Aurora Design PCL has a GF Score™ of 80/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Aurora Design PCL's PS Ratio compare to TPR and SIG?
According to the Retail - Cyclical industry distribution chart, Aurora Design PCL ranks #359 out of 1116 companies for PS Ratio. This puts Aurora Design PCL in the upper half of its industry. The industry median PS Ratio is 0.62. Aurora Design PCL's value of 0.36 is 41.9% below this benchmark. Historically, Aurora Design PCL's own PS Ratio has ranged from 0.35 to 0.82 over the past decade. While the company's 10-year median is 0.61 vs. the industry median of 0.62, Aurora Design PCL has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Retail - Cyclical company?
The median PS Ratio among Retail - Cyclical companies is 0.62, based on 1,116 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Aurora Design PCL's current PS Ratio of 0.36 is 41.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Aurora Design PCL and its competitors. For the Retail - Cyclical industry, the median PS Ratio is 0.62 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Aurora Design PCL's current PS Ratio is 0.36, which is 41% below median its own 10-year median of 0.61. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Aurora Design PCL stock overvalued right now?
Based on GuruFocus' analysis, Aurora Design PCL (BKK:AURA) is currently considered Possible Value Trap. The stock's GF Value™ is ฿23.03, compared to a current price of ฿13.80 — trading 40.1% below its estimated fair value. The current PS Ratio is 0.36, which is 41% below median its 10-year median of 0.61 and 41.9% below the Retail - Cyclical industry median of 0.62. Aurora Design PCL's overall GF Score™ is 80/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Aurora Design PCL (BKK:AURA), the current PS Ratio is 0.36 as of Sep. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Aurora Design PCL (BKK:AURA) Overvalued in 2026?
Based on GuruFocus' analysis, Aurora Design PCL stock appears to be undervalued.
The current stock price of ฿13.80 is trading 40.1% below its estimated GF Value™ of ฿23.03.
GuruFocus considers Aurora Design PCL to be Possible Value Trap.
Key valuation signals for BKK:AURA:
PS Ratio: 0.36 (41% below median its 10-year median of 0.61)
GF Value™: ฿23.03 vs. price of ฿13.80 (40.1% below fair value)
Industry Position: 41.9% below the Retail - Cyclical median (#359 of 1116)
No single metric tells the full story. See the BKK:AURA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Aurora Design PCL is thailand based company engaged in manufacture and sale of jewelry, gold jewelry and diamonds - gemstones. It operates in three segments namely: Trading of gold jewelry, which derives maximum revenue; Trading of diamonds jewelry, gems and k-gold; and Sale with right of redemption for gold jewelry, diamonds, gems and k-gold.
80GF Score
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