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Aurora Design PCLBKK:AURA -2.05%82 Net Margin % is 1.64% as of Jun. 2026, which is 48% below its 10-year median of 3.14. GuruFocus rates BKK:AURA with a GF Score™ of 82/100 and a GF Value™ of ฿23.05 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 1,131 Retail - Cyclical companies, Aurora Design PCL ranks better than 56.23% on this metric.
Aurora Design PCL (BKK:AURA) Net Margin % Explanation
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Aurora Design PCL Net Margin % Related Terms
Aurora Design PCL Net Margin % Historical Data
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The historical data trend for Aurora Design PCL's Net Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Luxury Goods subindustry, Aurora Design PCL's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Aurora Design PCL Net Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Aurora Design PCL's Net Margin % distribution charts can be found below:
* The bar in red indicates where Aurora Design PCL's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Aurora Design PCL (BKK:AURA) has a Net Margin % of 1.64% as of Jun. 2026. Net margin is the ratio of total net income to net sales. View historical data on Aurora Design PCL and its competitors. This is 48% below median its historical median of 3.14. Over the past decade, Aurora Design PCL's Net Margin % has ranged from 2.39 to 3.80. According to the industry distribution chart, Aurora Design PCL ranks #495 out of 1131 companies in the Retail - Cyclical industry, placing it in the top 43.8%.
Is Aurora Design PCL's Net Margin % too high?
Aurora Design PCL's current Net Margin % of 1.64% is 48% below median its 10-year median of 3.14. Over the past 10 years, this metric has ranged from a low of 2.39 to a high of 3.80. The Retail - Cyclical industry median Net Margin % is 2.36. Aurora Design PCL's value of 1.64% is 30.5% below this industry median. Based on the distribution chart, Aurora Design PCL ranks #495 out of 1131 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, Aurora Design PCL has a GF Score™ of 82/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Aurora Design PCL's Net Margin % compare to TPR and SIG?
According to the Retail - Cyclical industry distribution chart, Aurora Design PCL ranks #495 out of 1131 companies for Net Margin %. This puts Aurora Design PCL in the upper half of its industry. The industry median Net Margin % is 2.36. Aurora Design PCL's value of 1.64% is 30.5% below this benchmark. Historically, Aurora Design PCL's own Net Margin % has ranged from 2.39 to 3.80 over the past decade. While the company's 10-year median is 3.14 vs. the industry median of 2.36, Aurora Design PCL has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for a Retail - Cyclical company?
The median Net Margin % among Retail - Cyclical companies is 2.36, based on 1,131 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Aurora Design PCL's current Net Margin % of 1.64% is 30.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on Aurora Design PCL and its competitors. For the Retail - Cyclical industry, the median Net Margin % is 2.36 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Aurora Design PCL's current Net Margin % is 1.64%, which is 48% below median its own 10-year median of 3.14. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Aurora Design PCL stock overvalued right now?
Based on GuruFocus' analysis, Aurora Design PCL (BKK:AURA) is currently considered Possible Value Trap. The stock's GF Value™ is ฿23.05, compared to a current price of ฿14.30 — trading 38% below its estimated fair value. The current Net Margin % is 1.64%, which is 48% below median its 10-year median of 3.14 and 30.5% below the Retail - Cyclical industry median of 2.36. Aurora Design PCL's overall GF Score™ is 82/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For Aurora Design PCL (BKK:AURA), the current Net Margin % is 1.64% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Aurora Design PCL (BKK:AURA) Overvalued in 2026?
Based on GuruFocus' analysis, Aurora Design PCL stock appears to be undervalued.
The current stock price of ฿14.30 is trading 38% below its estimated GF Value™ of ฿23.05.
GuruFocus considers Aurora Design PCL to be Possible Value Trap.
Key valuation signals for BKK:AURA:
Net Margin %: 1.64% (48% below median its 10-year median of 3.14)
GF Value™: ฿23.05 vs. price of ฿14.30 (38% below fair value)
Industry Position: 30.5% below the Retail - Cyclical median (#495 of 1131)
No single metric tells the full story. See the BKK:AURA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Aurora Design PCL is thailand based company engaged in manufacture and sale of jewelry, gold jewelry and diamonds - gemstones. It operates in three segments namely: Trading of gold jewelry, which derives maximum revenue; Trading of diamonds jewelry, gems and k-gold; and Sale with right of redemption for gold jewelry, diamonds, gems and k-gold.
82GF Score
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