Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Pico (Thailand) PCL had a gross margin of 19.46% for the quarter that ended in Jan. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Pico (Thailand) PCL Gross Margin % Related Terms
Pico (Thailand) PCL Gross Margin % Historical Data
* Premium members only.
The historical data trend for Pico (Thailand) PCL's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BKK:PICO vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, Pico (Thailand) PCL's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pico (Thailand) PCL Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Pico (Thailand) PCL's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Pico (Thailand) PCL's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Pico (Thailand) PCL (BKK:PICO) has a Gross Margin % of 19.46% as of Jan. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Pico (Thailand) PCL and its competitors. This is 17% below median its historical median of 23.49. Over the past decade, Pico (Thailand) PCL's Gross Margin % has ranged from 20.11 to 27.21.
Is Pico (Thailand) PCL's Gross Margin % too high?
Pico (Thailand) PCL's current Gross Margin % of 19.46% is 17% below median its 10-year median of 23.49. Over the past 10 years, this metric has ranged from a low of 20.11 to a high of 27.21. The Media - Diversified industry median Gross Margin % is 38.91. Pico (Thailand) PCL's value of 19.46% is 50% below this industry median. Overall, Pico (Thailand) PCL has a GF Score™ of 75/100, reflecting its overall financial health beyond just this single metric.
How does Pico (Thailand) PCL's Gross Margin % compare to APP and OMC?
Pico (Thailand) PCL's Gross Margin % of 19.46% can be compared against companies in the Media - Diversified industry. The industry median Gross Margin % is 38.91. Pico (Thailand) PCL's value of 19.46% is 50% below this benchmark. Historically, Pico (Thailand) PCL's own Gross Margin % has ranged from 20.11 to 27.21 over the past decade. While the company's 10-year median is 23.49 vs. the industry median of 38.91, Pico (Thailand) PCL has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.91, based on 946 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pico (Thailand) PCL's current Gross Margin % of 19.46% is 50% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Pico (Thailand) PCL and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pico (Thailand) PCL's current Gross Margin % is 19.46%, which is 17% below median its own 10-year median of 23.49. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pico (Thailand) PCL stock overvalued right now?
Pico (Thailand) PCL (BKK:PICO) has a current Gross Margin % of 19.46%. The stock's GF Value™ is ฿4.58, compared to a current price of ฿4.20 — trading 8.3% below its estimated fair value. The current Gross Margin % is 19.46%, which is 17% below median its 10-year median of 23.49 and 50% below the Media - Diversified industry median of 38.91. Pico (Thailand) PCL's overall GF Score™ is 75/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Pico (Thailand) PCL (BKK:PICO), the current Gross Margin % is 19.46% as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pico (Thailand) PCL (BKK:PICO) Overvalued in 2026?
Based on GuruFocus' analysis, Pico (Thailand) PCL stock appears to be undervalued.
The current stock price of ฿4.20 is trading 8.3% below its estimated GF Value™ of ฿4.58.
Key valuation signals for BKK:PICO:
Gross Margin %: 19.46% (17% below median its 10-year median of 23.49)
GF Value™: ฿4.58 vs. price of ฿4.20 (8.3% below fair value)
Industry Position: 50% below the Media - Diversified median
No single metric tells the full story. See the BKK:PICO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pico (Thailand) PCL offers experiential marketing services. The company along with its subsidiaries operates in five segments including, the exhibition business, event marketing business, learning center and museum business, knowledge communication business, and other businesses. The company derives maximum revenue from the Event Marketing segment. These operations are mainly carried out in Thailand.
75GF Score
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Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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