The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Pico (Thailand) PCL Pretax Margin % Related Terms
Pico (Thailand) PCL Pretax Margin % Historical Data
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The historical data trend for Pico (Thailand) PCL's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BKK:PICO vs APP, OMC, TTD: Pretax Margin % Comparison
For the Advertising Agencies subindustry, Pico (Thailand) PCL's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pico (Thailand) PCL Pretax Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Pico (Thailand) PCL's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Pico (Thailand) PCL's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pico (Thailand) PCL (BKK:PICO) has a Pretax Margin % of -8.70% as of Jan. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Pico (Thailand) PCL and its competitors.
Is Pico (Thailand) PCL's Pretax Margin % too high?
Pico (Thailand) PCL's current Pretax Margin % is -8.70%. Overall, Pico (Thailand) PCL has a GF Score™ of 75/100, reflecting its overall financial health beyond just this single metric.
How does Pico (Thailand) PCL's Pretax Margin % compare to APP and OMC?
Pico (Thailand) PCL's Pretax Margin % of -8.70% can be compared against companies in the Media - Diversified industry. The industry median Pretax Margin % is 1.98. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Media - Diversified company?
The median Pretax Margin % among Media - Diversified companies is 1.98, based on 1,016 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Pico (Thailand) PCL and its competitors. For the Media - Diversified industry, the median Pretax Margin % is 1.98 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pico (Thailand) PCL's current Pretax Margin % is -8.70%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pico (Thailand) PCL stock overvalued right now?
Pico (Thailand) PCL (BKK:PICO) has a current Pretax Margin % of -8.70%. The stock's GF Value™ is ฿4.58, compared to a current price of ฿4.20 — trading 8.3% below its estimated fair value. The current Pretax Margin % is -8.70%. Pico (Thailand) PCL's overall GF Score™ is 75/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Pico (Thailand) PCL (BKK:PICO), the current Pretax Margin % is -8.70% as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pico (Thailand) PCL (BKK:PICO) Overvalued in 2026?
Based on GuruFocus' analysis, Pico (Thailand) PCL stock appears to be undervalued.
The current stock price of ฿4.20 is trading 8.3% below its estimated GF Value™ of ฿4.58.
Key valuation signals for BKK:PICO:
Pretax Margin %: -8.70%
GF Value™: ฿4.58 vs. price of ฿4.20 (8.3% below fair value)
No single metric tells the full story. See the BKK:PICO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pico (Thailand) PCL offers experiential marketing services. The company along with its subsidiaries operates in five segments including, the exhibition business, event marketing business, learning center and museum business, knowledge communication business, and other businesses. The company derives maximum revenue from the Event Marketing segment. These operations are mainly carried out in Thailand.
75GF Score
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Pretax Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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