Pico (Thailand) PCL (BKK:PICO) Selling, General, & Admin. Expense: ฿237 Mil (TTM As of Apr. 2026)

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BKK:PICO Pico (Thailand) PCL BKK:PICO
75 GF Score
Price ฿4.20
GF Value ฿4.58
! 5 Warning Signs
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What is Pico (Thailand) PCL Selling, General, & Admin. Expense?

Pico (Thailand) PCL BKK:PICO 75 Selling, General, & Admin. Expense is ฿237 Mil as of Apr. 2026. GuruFocus rates BKK:PICO with a GF Score™ of 75/100 and a GF Value™ of ฿4.58. The stock has 5 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Pico (Thailand) PCL's selling, general, & admin. expense for the three months ended in Apr. 2026 was ฿57 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Apr. 2026 was ฿237 Mil.


Pico (Thailand) PCL  (BKK:PICO) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Pico (Thailand) PCL Selling, General, & Admin. Expense Related Terms


Pico (Thailand) PCL Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Pico (Thailand) PCL's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pico (Thailand) PCL Selling, General, & Admin. Expense Chart

Pico (Thailand) PCL Annual Data
Trend Oct16 Oct17 Oct18 Oct19 Oct20 Oct21 Oct22 Oct23 Oct24 Oct25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 208.97 219.10 244.81 244.97 238.74

Pico (Thailand) PCL Quarterly Data
Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24 Jul24 Oct24 Jan25 Apr25 Jul25 Oct25 Jan26 Apr26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 56.16 58.74 65.02 55.96 57.23

BKK:PICO vs APP, OMC, TTD: Selling, General, & Admin. Expense Comparison

For the Advertising Agencies subindustry, Pico (Thailand) PCL's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pico (Thailand) PCL Selling, General, & Admin. Expense vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Pico (Thailand) PCL's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Pico (Thailand) PCL's Selling, General, & Admin. Expense falls into.


BKK:PICO
75GF Score
Pico (Thailand) PCL BKK:PICO
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Pico (Thailand) PCL Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Apr. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ฿237 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of ฿237 Mil mean?
Pico (Thailand) PCL (BKK:PICO) has a Selling, General, & Admin. Expense of ฿237 Mil as of Apr. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Pico (Thailand) PCL and its competitors.
Is Pico (Thailand) PCL's Selling, General, & Admin. Expense too high?
Pico (Thailand) PCL's current Selling, General, & Admin. Expense is ฿237 Mil. Overall, Pico (Thailand) PCL has a GF Score™ of 75/100, reflecting its overall financial health beyond just this single metric.
How does Pico (Thailand) PCL's Selling, General, & Admin. Expense compare to APP and OMC?
Pico (Thailand) PCL's Selling, General, & Admin. Expense of ฿237 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Pico (Thailand) PCL and its competitors. Pico (Thailand) PCL's current Selling, General, & Admin. Expense is ฿237 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pico (Thailand) PCL stock overvalued right now?
Pico (Thailand) PCL (BKK:PICO) has a current Selling, General, & Admin. Expense of ฿237 Mil. The stock's GF Value™ is ฿4.58, compared to a current price of ฿4.20 — trading 8.3% below its estimated fair value. The current Selling, General, & Admin. Expense is ฿237 Mil. Pico (Thailand) PCL's overall GF Score™ is 75/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Pico (Thailand) PCL (BKK:PICO), the current Selling, General, & Admin. Expense is ฿237 Mil as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Pico (Thailand) PCL (BKK:PICO) Overvalued in 2026?

Based on GuruFocus' analysis, Pico (Thailand) PCL stock appears to be undervalued. The current stock price of ฿4.20 is trading 8.3% below its estimated GF Value™ of ฿4.58.

Key valuation signals for BKK:PICO:

  • Selling, General, & Admin. Expense: ฿237 Mil
  • GF Value™: ฿4.58 vs. price of ฿4.20 (8.3% below fair value)
  • GF Score™: 75/100 with 5 warning signs

No single metric tells the full story. See the BKK:PICO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Pico (Thailand) PCL Business Description

Address Sukhumvit Road, No. 10 Soi Lasalle 56, Bangna Tai, Bang Na District, Bangkok, THA, 10260
Pico (Thailand) PCL offers experiential marketing services. The company along with its subsidiaries operates in five segments including, the exhibition business, event marketing business, learning center and museum business, knowledge communication business, and other businesses. The company derives maximum revenue from the Event Marketing segment. These operations are mainly carried out in Thailand.
75GF Score

Get the complete analysis for BKK:PICO

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

฿4.20
Price
฿4.58
GF Value