The developer of the system is Joseph D. Piotroski is relatively unknown accounting professor who shuns publicity and rarely gives interviews.
He graduated from the University of Illinois with a B.S. in accounting in 1989, received an M.B.A. from Indiana University in 1994. Five years later, in 1999, after earning a Ph.D. in accounting from the University of Michigan, he became an associate professor of accounting at the University of Chicago.
He wanted to see if he can develop a system (using a simple nine-point scoring system) that can increase the returns of a strategy of investing in low price to book (referred to in the paper as high book to market) value companies.
What he found was something that exceeded his most optimistic expectations.
Buying only those companies that scored highest (8 or 9) on his nine-point scale, or F-Score as he called it, over the 20 year period from 1976 to 1996 led to an average out-performance over the market of 13.4%.
Even more impressive were the results of a strategy of investing in the highest F-Score companies (8 or 9) and shorting companies with the lowest F-Score (0 or 1).
Over the same period from 1976 to 1996 (20 years) this strategy led to an average yearly return of 23%, substantially outperforming the average S&P 500 index return of 15.83% over the same period.
Pico (Thailand) PCL Piotroski F-Score Related Terms
Pico (Thailand) PCL Piotroski F-Score Historical Data
* Premium members only.
The historical data trend for Pico (Thailand) PCL's Piotroski F-Score can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BKK:PICO vs APP, OMC, TTD: Piotroski F-Score Comparison
For the Advertising Agencies subindustry, Pico (Thailand) PCL's Piotroski F-Score, along with its competitors' market caps and Piotroski F-Score data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pico (Thailand) PCL Piotroski F-Score vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Pico (Thailand) PCL's Piotroski F-Score distribution charts can be found below:
* The bar in red indicates where Pico (Thailand) PCL's Piotroski F-Score falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
*Note: If the latest quarterly/semi-annual/annual total assets data is 0, then we will use previous quarterly/semi-annual/annual data for all the items in the balance sheet.
Profitability
Question 1. Return on Assets (ROA)
Net income before extraordinary items for the year divided by Total Assets at the beginning of the year.
Score 1 if positive, 0 if negative.
Pico (Thailand) PCL's current Net Income (TTM) was -2.
==> Negative ==> Score 0.
Question 2. Cash Flow Return on Assets (CFROA)
Net cash flow from operating activities (operating cash flow) divided by Total Assets at the beginning of the year.
Pico (Thailand) PCL's return on assets of this year was -0.00222331. Pico (Thailand) PCL's return on assets of last year was 0.04707417.
==> Last year is higher ==> Score 0.
Question 4. Quality of Earnings (Accrual)
Compare Cash flow return on assets (2) to return on assets (1)
Pico (Thailand) PCL's gearing of this year was 0.00395828. Pico (Thailand) PCL's gearing of last year was 0.00368362.
==> Last year is lower than this year ==> Score 0.
Question 6. Change in Working Capital (Liquidity)
Compare this year's current ratio (current assets divided by current liabilities) to last year's current ratio.
Score 1 if this year's current ratio is higher, 0 if it's lower
Pico (Thailand) PCL's current ratio of this year was 2.64197856. Pico (Thailand) PCL's current ratio of last year was 2.31414032.
==> This year's current ratio is higher. ==> Score 1.
Question 7. Change in Shares in Issue
Compare the number of shares in issue this year, to the number in issue last year.
Score 0 if there is larger number of shares in issue this year, 1 otherwise.
Pico (Thailand) PCL's number of shares in issue this year was 215.295. Pico (Thailand) PCL's number of shares in issue last year was 215.295.
==> There is smaller number of shares in issue this year, or the same. ==> Score 1.
Efficiency
Question 8. Change in Gross Margin
Compare this year's gross margin (Gross Profit divided by sales) to last year's.
Score 1 if this year's gross margin is higher, 0 if it's lower.
Pico (Thailand) PCL's gross margin of this year was 0.215166. Pico (Thailand) PCL's gross margin of last year was 0.20930646.
==> This year's gross margin is higher. ==> Score 1.
Question 9. Change in asset turnover
Compare this year's asset turnover (total sales for the year divided by total assets at the beginning of the year) to last year's asset turnover ratio.
Score 1 if this year's asset turnover ratio is higher, 0 if it's lower
Pico (Thailand) PCL's asset turnover of this year was 1.61456414. Pico (Thailand) PCL's asset turnover of last year was 1.82928405.
==> Last year's asset turnover is higher ==> Score 0.
Evaluation
Piotroski F-Score
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5
Good or high score = 7, 8, 9
Bad or low score = 0, 1, 2, 3
Pico (Thailand) PCL has an F-score of 5 indicating the company's financial situation is typical for a stable company.
Pico (Thailand) PCL (BKK:PICO) has a Piotroski F-Score of 5 as of Jun. 26, 2026. The Piotroski F-score grades a company's business operating strength from 0-9. View historical data on Pico (Thailand) PCL and its competitors. This is 17% below median its historical median of 6.00. Over the past decade, Pico (Thailand) PCL's Piotroski F-Score has ranged from 2.00 to 8.00.
Is Pico (Thailand) PCL's Piotroski F-Score too high?
Pico (Thailand) PCL's current Piotroski F-Score of 5 is 17% below median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 8.00. The Media - Diversified industry median Piotroski F-Score is 5.00. Pico (Thailand) PCL's value of 5 is 0% at this industry median. Overall, Pico (Thailand) PCL has a GF Score™ of 75/100, reflecting its overall financial health beyond just this single metric.
How does Pico (Thailand) PCL's Piotroski F-Score compare to APP and OMC?
Pico (Thailand) PCL's Piotroski F-Score of 5 can be compared against companies in the Media - Diversified industry. The industry median Piotroski F-Score is 5.00. Pico (Thailand) PCL's value of 5 is 0% at this benchmark. Historically, Pico (Thailand) PCL's own Piotroski F-Score has ranged from 2.00 to 8.00 over the past decade. While the company's 10-year median is 6.00 vs. the industry median of 5.00, Pico (Thailand) PCL has consistently been at the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Piotroski F-Score for a Media - Diversified company?
The median Piotroski F-Score among Media - Diversified companies is 5.00, based on 1,015 companies in the industry. Companies in the top quartile (top 25%) have a Piotroski F-Score significantly above this median, while those in the bottom quartile fall well below. However, Piotroski F-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pico (Thailand) PCL's current Piotroski F-Score of 5 is 0% at the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Piotroski F-Score mean?
A high Piotroski F-Score can signal that a stock is expensive relative to its fundamentals. The Piotroski F-score grades a company's business operating strength from 0-9. View historical data on Pico (Thailand) PCL and its competitors. For the Media - Diversified industry, the median Piotroski F-Score is 5.00 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pico (Thailand) PCL's current Piotroski F-Score is 5, which is 17% below median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pico (Thailand) PCL stock overvalued right now?
Pico (Thailand) PCL (BKK:PICO) has a current Piotroski F-Score of 5. The stock's GF Value™ is ฿4.58, compared to a current price of ฿4.20 — trading 8.3% below its estimated fair value. The current Piotroski F-Score is 5, which is 17% below median its 10-year median of 6.00 and 0% at the Media - Diversified industry median of 5.00. Pico (Thailand) PCL's overall GF Score™ is 75/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Piotroski F-Score calculated?
Piotroski F-Score is calculated from a company's financial statements. For Pico (Thailand) PCL (BKK:PICO), the current Piotroski F-Score is 5 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pico (Thailand) PCL (BKK:PICO) Overvalued in 2026?
Based on GuruFocus' analysis, Pico (Thailand) PCL stock appears to be undervalued.
The current stock price of ฿4.20 is trading 8.3% below its estimated GF Value™ of ฿4.58.
Key valuation signals for BKK:PICO:
Piotroski F-Score: 5 (17% below median its 10-year median of 6.00)
GF Value™: ฿4.58 vs. price of ฿4.20 (8.3% below fair value)
Industry Position: 0% at the Media - Diversified median
No single metric tells the full story. See the BKK:PICO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pico (Thailand) PCL offers experiential marketing services. The company along with its subsidiaries operates in five segments including, the exhibition business, event marketing business, learning center and museum business, knowledge communication business, and other businesses. The company derives maximum revenue from the Event Marketing segment. These operations are mainly carried out in Thailand.
75GF Score
Get the complete analysis for BKK:PICO
Piotroski F-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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