Shangri-La Hotel PCLBKK:SHANG-R 83 Gross Margin % is 71.72% as of Mar. 2026, which is 6% above its 10-year median of 67.55. GuruFocus rates BKK:SHANG-R with a GF Score™ of 83/100 and a GF Value™ of ฿48.83. The stock has 2 warning signs investors should review. Among 793 Travel & Leisure companies, Shangri-La Hotel PCL ranks better than 79.82% on this metric.
The historical rank and industry rank for Shangri-La Hotel PCL's Gross Margin % or its related term are showing as below:
BKK:SHANG-R'
s Gross Margin % Range Over the Past 10 Years
Min: 24.71 Med: 67.55 Max: 68.62
Current: 67.63
During the past 13 years, the highestGross Margin % of Shangri-La Hotel PCL was 68.62%. The lowest was 24.71%. And the median was 67.55%.
BKK:SHANG-R's Gross Margin % is ranked better than 79.82% of 793
companies
in the Travel & Leisure industry
Industry Median: 44.02
vs BKK:SHANG-R: 67.63
Shangri-La Hotel PCL had a gross margin of 71.72% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Shangri-La Hotel PCL was 18.20% per year.
Shangri-La Hotel PCL (BKK:SHANG-R) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Shangri-La Hotel PCL had a gross margin of 71.72% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Shangri-La Hotel PCL Gross Margin % Related Terms
Shangri-La Hotel PCL Gross Margin % Historical Data
* Premium members only.
The historical data trend for Shangri-La Hotel PCL's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BKK:SHANG-R vs MAR, HLT, H: Gross Margin % Comparison
For the Lodging subindustry, Shangri-La Hotel PCL's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Shangri-La Hotel PCL Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Shangri-La Hotel PCL's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Shangri-La Hotel PCL's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Shangri-La Hotel PCL (BKK:SHANG-R) has a Gross Margin % of 71.72% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Shangri-La Hotel PCL and its competitors. This is near median its historical median of 67.55. Over the past decade, Shangri-La Hotel PCL's Gross Margin % has ranged from 24.71 to 68.62. According to the industry distribution chart, Shangri-La Hotel PCL ranks #160 out of 793 companies in the Travel & Leisure industry, placing it in the top 20.2%.
Is Shangri-La Hotel PCL's Gross Margin % too high?
Shangri-La Hotel PCL's current Gross Margin % of 71.72% is near median its 10-year median of 67.55. Over the past 10 years, this metric has ranged from a low of 24.71 to a high of 68.62. The Travel & Leisure industry median Gross Margin % is 44.02. Shangri-La Hotel PCL's value of 71.72% is 62.9% above this industry median. Based on the distribution chart, Shangri-La Hotel PCL ranks #160 out of 793 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Shangri-La Hotel PCL has a GF Score™ of 83/100, reflecting its overall financial health beyond just this single metric.
How does Shangri-La Hotel PCL's Gross Margin % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Shangri-La Hotel PCL ranks #160 out of 793 companies for Gross Margin %. This places Shangri-La Hotel PCL in the top 20% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 44.02. Shangri-La Hotel PCL's value of 71.72% is 62.9% above this benchmark. Historically, Shangri-La Hotel PCL's own Gross Margin % has ranged from 24.71 to 68.62 over the past decade. While the company's 10-year median is 67.55 vs. the industry median of 44.02, Shangri-La Hotel PCL has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.02, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Shangri-La Hotel PCL's current Gross Margin % of 71.72% is 62.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Shangri-La Hotel PCL and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Shangri-La Hotel PCL's current Gross Margin % is 71.72%, which is near median its own 10-year median of 67.55. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shangri-La Hotel PCL stock overvalued right now?
Shangri-La Hotel PCL (BKK:SHANG-R) has a current Gross Margin % of 71.72%. The stock's GF Value™ is ฿48.83, compared to a current price of ฿44.50 — trading 8.9% below its estimated fair value. The current Gross Margin % is 71.72%, which is near median its 10-year median of 67.55 and 62.9% above the Travel & Leisure industry median of 44.02. Shangri-La Hotel PCL's overall GF Score™ is 83/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Shangri-La Hotel PCL (BKK:SHANG-R), the current Gross Margin % is 71.72% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Shangri-La Hotel PCL (BKK:SHANG-R) Overvalued in 2026?
Based on GuruFocus' analysis, Shangri-La Hotel PCL stock appears to be undervalued.
The current stock price of ฿44.50 is trading 8.9% below its estimated GF Value™ of ฿48.83.
Key valuation signals for BKK:SHANG-R:
Gross Margin %: 71.72% (near median its 10-year median of 67.55)
GF Value™: ฿48.83 vs. price of ฿44.50 (8.9% below fair value)
Industry Position: 62.9% above the Travel & Leisure median (#160 of 793)
No single metric tells the full story. See the BKK:SHANG-R stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Shangri-La Hotel PCL is principally engaged in hotel operations in Bangkok and Chiang Mai provinces in Thailand. It owns and operates Shangri-La Bangkok and Shangri-La Chiang Mai, offering lodging, food and beverage services, facilities for conferences and functions, as well as other services and facilities related to the hotel business and investment holding. The group has two reportable segments, as follows: the Hotel business, which generates the maximum revenue, and Holding investment.
83GF Score
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