Barfresh Food GroupBRFH 46 Gross Margin % is 18.34% as of Mar. 2026, which is 50% below its 10-year median of 36.46. GuruFocus rates BRFH with a GF Score™ of 46/100 and a GF Value™ of $4.80 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 114 Beverages - Non-Alcoholic companies, Barfresh Food Group ranks worse than 91.23% on this metric.
Barfresh Food Group Inc gross margin has been in long-term decline. The average rate of decline per year is -2.8%.
The historical rank and industry rank for Barfresh Food Group's Gross Margin % or its related term are showing as below:
BRFH'
s Gross Margin % Range Over the Past 10 Years
Min: 15.72 Med: 36.46 Max: 53.7
Current: 19.2
During the past 13 years, the highestGross Margin % of Barfresh Food Group was 53.70%. The lowest was 15.72%. And the median was 36.46%.
BRFH's Gross Margin % is ranked worse than 91.23% of 114
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 38.35
vs BRFH: 19.20
Barfresh Food Group had a gross margin of 18.34% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Barfresh Food Group was -2.80% per year.
Barfresh Food Group (NAS:BRFH) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Barfresh Food Group had a gross margin of 18.34% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Barfresh Food Group Gross Margin % Related Terms
Barfresh Food Group Gross Margin % Historical Data
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The historical data trend for Barfresh Food Group's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BRFH vs JSDA, REED, MOJO: Gross Margin % Comparison
For the Beverages - Non-Alcoholic subindustry, Barfresh Food Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Barfresh Food Group Gross Margin % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Barfresh Food Group's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Barfresh Food Group's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Barfresh Food Group (BRFH) has a Gross Margin % of 18.34% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Barfresh Food Group and its competitors. This is 50% below median its historical median of 36.46. Over the past decade, Barfresh Food Group's Gross Margin % has ranged from 15.72 to 53.70. According to the industry distribution chart, Barfresh Food Group ranks #104 out of 114 companies in the Beverages - Non-Alcoholic industry, placing it in the top 91.2%.
Is Barfresh Food Group's Gross Margin % too high?
Barfresh Food Group's current Gross Margin % of 18.34% is 50% below median its 10-year median of 36.46. Over the past 10 years, this metric has ranged from a low of 15.72 to a high of 53.70. The Beverages - Non-Alcoholic industry median Gross Margin % is 38.35. Barfresh Food Group's value of 18.34% is 52.2% below this industry median. Based on the distribution chart, Barfresh Food Group ranks #104 out of 114 companies in the Beverages - Non-Alcoholic industry, which is in the bottom quartile relative to peers. Overall, Barfresh Food Group has a GF Score™ of 46/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Barfresh Food Group's Gross Margin % compare to JSDA and REED?
According to the Beverages - Non-Alcoholic industry distribution chart, Barfresh Food Group ranks #104 out of 114 companies for Gross Margin %. This places Barfresh Food Group in the lower half of its industry. The industry median Gross Margin % is 38.35. Barfresh Food Group's value of 18.34% is 52.2% below this benchmark. Historically, Barfresh Food Group's own Gross Margin % has ranged from 15.72 to 53.70 over the past decade. While the company's 10-year median is 36.46 vs. the industry median of 38.35, Barfresh Food Group has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Beverages - Non-Alcoholic company?
The median Gross Margin % among Beverages - Non-Alcoholic companies is 38.35, based on 114 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Barfresh Food Group's current Gross Margin % of 18.34% is 52.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Barfresh Food Group and its competitors. For the Beverages - Non-Alcoholic industry, the median Gross Margin % is 38.35 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Barfresh Food Group's current Gross Margin % is 18.34%, which is 50% below median its own 10-year median of 36.46. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Barfresh Food Group stock overvalued right now?
Based on GuruFocus' analysis, Barfresh Food Group (BRFH) is currently considered Possible Value Trap. The stock's GF Value™ is $4.80, compared to a current price of $1.95 — trading 59.4% below its estimated fair value. The current Gross Margin % is 18.34%, which is 50% below median its 10-year median of 36.46 and 52.2% below the Beverages - Non-Alcoholic industry median of 38.35. Barfresh Food Group's overall GF Score™ is 46/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Barfresh Food Group (BRFH), the current Gross Margin % is 18.34% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Barfresh Food Group (BRFH) Overvalued in 2026?
Based on GuruFocus' analysis, Barfresh Food Group stock appears to be undervalued.
The current stock price of $1.95 is trading 59.4% below its estimated GF Value™ of $4.80.
GuruFocus considers Barfresh Food Group to be Possible Value Trap.
Key valuation signals for BRFH:
Gross Margin %: 18.34% (50% below median its 10-year median of 36.46)
GF Value™: $4.80 vs. price of $1.95 (59.4% below fair value)
Industry Position: 52.2% below the Beverages - Non-Alcoholic median (#104 of 114)
No single metric tells the full story. See the BRFH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Barfresh Food Group Inc develops, manufactures and distributes ready to blend frozen beverages, including smoothies, shakes and frappes for restaurant chains and the foodservice industry. The company's proprietary, patented system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made frozen beverages that are quick, cost efficient, and without waste. Barfresh provides both a single serve solution and a bulk format solution, ideal for high-volume locations. It has seven flavors available as part of its standard line vanilla shake, caribbean smoothie, triple berry smoothie, caramel macchiato frappe, strawberry banana smoothie, mocha frappe and mango burst smoothie and has the development capabilities to deliver custom flavors.
46GF Score
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