ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Barfresh Food Group's annualized return on capital (ROC %) for the quarter that ended in Mar. 2026 was -14.40%.
As of today (2026-07-11), Barfresh Food Group's WACC % is 9.95%. Barfresh Food Group's ROC % is -45.05% (calculated using TTM income statement data).
Barfresh Food Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Barfresh Food Group (NAS:BRFH) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Barfresh Food Group's WACC % is 9.95%. Barfresh Food Group's ROC % is -45.05% (calculated using TTM income statement data).
Barfresh Food Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Barfresh Food Group ROC % Related Terms
Barfresh Food Group ROC % Historical Data
* Premium members only.
The historical data trend for Barfresh Food Group's ROC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is four times the quarterly (Mar. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Barfresh Food Group (BRFH) has a ROC % of -14.40% as of Mar. 2026. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Barfresh Food Group and its competitors.
Is Barfresh Food Group's ROC % too high?
Barfresh Food Group's current ROC % is -14.40%. Overall, Barfresh Food Group has a GF Score™ of 46/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Barfresh Food Group's ROC % compare to JSDA and REED?
Barfresh Food Group's ROC % of -14.40% can be compared against companies in the Beverages - Non-Alcoholic industry. The industry median ROC % is 8.90. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Beverages - Non-Alcoholic company?
The median ROC % among Beverages - Non-Alcoholic companies is 8.90, based on 113 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Barfresh Food Group and its competitors. For the Beverages - Non-Alcoholic industry, the median ROC % is 8.90 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Barfresh Food Group's current ROC % is -14.40%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Barfresh Food Group stock overvalued right now?
Based on GuruFocus' analysis, Barfresh Food Group (BRFH) is currently considered Possible Value Trap. The stock's GF Value™ is $4.81, compared to a current price of $1.95 — trading 59.5% below its estimated fair value. The current ROC % is -14.40%. Barfresh Food Group's overall GF Score™ is 46/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Barfresh Food Group (BRFH), the current ROC % is -14.40% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Barfresh Food Group (BRFH) Overvalued in 2026?
Based on GuruFocus' analysis, Barfresh Food Group stock appears to be undervalued.
The current stock price of $1.95 is trading 59.5% below its estimated GF Value™ of $4.81.
GuruFocus considers Barfresh Food Group to be Possible Value Trap.
Key valuation signals for BRFH:
ROC %: -14.40%
GF Value™: $4.81 vs. price of $1.95 (59.5% below fair value)
No single metric tells the full story. See the BRFH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Barfresh Food Group Inc develops, manufactures and distributes ready to blend frozen beverages, including smoothies, shakes and frappes for restaurant chains and the foodservice industry. The company's proprietary, patented system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made frozen beverages that are quick, cost efficient, and without waste. Barfresh provides both a single serve solution and a bulk format solution, ideal for high-volume locations. It has seven flavors available as part of its standard line vanilla shake, caribbean smoothie, triple berry smoothie, caramel macchiato frappe, strawberry banana smoothie, mocha frappe and mango burst smoothie and has the development capabilities to deliver custom flavors.
46GF Score
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