FiryFIRY -8.33%68 Gross Margin % is 87.64% as of Mar. 2026, which is 4% below its 10-year median of 91.63. GuruFocus rates FIRY with a GF Score™ of 68/100 and a GF Value™ of $7.00 (Modestly Overvalued). The stock has 7 warning signs investors should review. Among 497 Interactive Media companies, Firy ranks better than 75.86% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Firy's Gross Profit for the
three
months ended in Mar. 2026 was $25.5 Mil. Firy's Revenue for the
three
months ended in Mar. 2026 was $29.1 Mil. Therefore, Firy's Gross Margin % for the quarter that ended in Mar. 2026 was 87.64%.
Warning Sign:
Firy Inc gross margin has been in long-term decline. The average rate of decline per year is -1.8%.
The historical rank and industry rank for Firy's Gross Margin % or its related term are showing as below:
FIRY'
s Gross Margin % Range Over the Past 10 Years
Min: 85.57 Med: 91.63 Max: 95.84
Current: 87.75
During the past 8 years, the highestGross Margin % of Firy was 95.84%. The lowest was 85.57%. And the median was 91.63%.
FIRY's Gross Margin % is ranked better than 75.86% of 497
companies
in the Interactive Media industry
Industry Median: 62.58
vs FIRY: 87.75
Firy had a gross margin of 87.64% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Firy was -1.80% per year.
Firy (NYSE:FIRY) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Firy had a gross margin of 87.64% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Firy Gross Margin % Related Terms
Firy Gross Margin % Historical Data
* Premium members only.
The historical data trend for Firy's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FIRY vs MRDN, CTW, MYPS: Gross Margin % Comparison
For the Electronic Gaming & Multimedia subindustry, Firy's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Firy Gross Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Firy's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Firy's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Firy (FIRY) has a Gross Margin % of 87.64% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Firy and its competitors. This is near median its historical median of 91.63. Over the past decade, Firy's Gross Margin % has ranged from 85.57 to 95.84. According to the industry distribution chart, Firy ranks #120 out of 497 companies in the Interactive Media industry, placing it in the top 24.1%.
Is Firy's Gross Margin % too high?
Firy's current Gross Margin % of 87.64% is near median its 10-year median of 91.63. Over the past 10 years, this metric has ranged from a low of 85.57 to a high of 95.84. The Interactive Media industry median Gross Margin % is 62.58. Firy's value of 87.64% is 40% above this industry median. Based on the distribution chart, Firy ranks #120 out of 497 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, Firy has a GF Score™ of 68/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Firy's Gross Margin % compare to MRDN and CTW?
According to the Interactive Media industry distribution chart, Firy ranks #120 out of 497 companies for Gross Margin %. This places Firy in the top 24% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 62.58. Firy's value of 87.64% is 40% above this benchmark. Historically, Firy's own Gross Margin % has ranged from 85.57 to 95.84 over the past decade. While the company's 10-year median is 91.63 vs. the industry median of 62.58, Firy has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Interactive Media company?
The median Gross Margin % among Interactive Media companies is 62.58, based on 497 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Firy's current Gross Margin % of 87.64% is 40% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Firy and its competitors. For the Interactive Media industry, the median Gross Margin % is 62.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Firy's current Gross Margin % is 87.64%, which is near median its own 10-year median of 91.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Firy stock overvalued right now?
Based on GuruFocus' analysis, Firy (FIRY) is currently considered Modestly Overvalued. The stock's GF Value™ is $7.00, compared to a current price of $8.36 — trading 19.4% above its estimated fair value. The current Gross Margin % is 87.64%, which is near median its 10-year median of 91.63 and 40% above the Interactive Media industry median of 62.58. Firy's overall GF Score™ is 68/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Firy (FIRY), the current Gross Margin % is 87.64% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Firy (FIRY) Overvalued in 2026?
Based on GuruFocus' analysis, Firy stock appears to be overvalued.
The current stock price of $8.36 is trading 19.4% above its estimated GF Value™ of $7.00.
GuruFocus considers Firy to be Modestly Overvalued.
Key valuation signals for FIRY:
Gross Margin %: 87.64% (near median its 10-year median of 91.63)
GF Value™: $7.00 vs. price of $8.36 (19.4% above fair value)
Industry Position: 40% above the Interactive Media median (#120 of 497)
No single metric tells the full story. See the FIRY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Firy Inc, formerly Skillz Inc is a two-sided mobile gaming platform that connects developers with competitive players. Its reportable segments are: the Skillz segment and the RZR segment. Skillz segment's highlights include Monetize Through Competitions, Player Matching, Cross-Platform Support, Comprehensive Analytics, and Focus on Game Development. Aarki is a performance marketing platform that enables advertisers to acquire, retain, and monetize users across mobile, connected television (CTV), and other digital channels. Some of the games available on its platform are Dominoes Gold, Blackout Bingo, 21 Blitz, and Solitaire Cube, among others. It generates the majority of its revenue from the Skillz segment. Geographically, the company derives its key revenue from the United States.
68GF Score
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