Flowers FoodsFRA:FWF -1.20%52 Gross Margin % is 49.39% as of Mar. 2026, which is 2% above its 10-year median of 48.57. GuruFocus rates FRA:FWF with a GF Score™ of 52/100 and a GF Value™ of €18.16 (Significantly Undervalued). The stock has 6 warning signs investors should review. Among 1,901 Consumer Packaged Goods companies, Flowers Foods ranks better than 83.27% on this metric.
The historical rank and industry rank for Flowers Foods's Gross Margin % or its related term are showing as below:
FRA:FWF'
s Gross Margin % Range Over the Past 10 Years
Min: 47.7 Med: 48.57 Max: 49.95
Current: 48.72
During the past 13 years, the highestGross Margin % of Flowers Foods was 49.95%. The lowest was 47.70%. And the median was 48.57%.
FRA:FWF's Gross Margin % is ranked better than 83.27% of 1901
companies
in the Consumer Packaged Goods industry
Industry Median: 26.37
vs FRA:FWF: 48.72
Flowers Foods had a gross margin of 49.39% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Flowers Foods was -0.30% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Flowers Foods had a gross margin of 49.39% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Flowers Foods Gross Margin % Related Terms
Flowers Foods Gross Margin % Historical Data
* Premium members only.
The historical data trend for Flowers Foods's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:FWF vs NOMD, JJSF, BRBR: Gross Margin % Comparison
For the Packaged Foods subindustry, Flowers Foods's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Flowers Foods Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Flowers Foods's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Flowers Foods's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Flowers Foods (FRA:FWF) has a Gross Margin % of 49.39% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Flowers Foods and its competitors. This is near median its historical median of 48.57. Over the past decade, Flowers Foods' Gross Margin % has ranged from 47.70 to 49.95. According to the industry distribution chart, Flowers Foods ranks #318 out of 1901 companies in the Consumer Packaged Goods industry, placing it in the top 16.7%.
Is Flowers Foods' Gross Margin % too high?
Flowers Foods' current Gross Margin % of 49.39% is near median its 10-year median of 48.57. Over the past 10 years, this metric has ranged from a low of 47.70 to a high of 49.95. The Consumer Packaged Goods industry median Gross Margin % is 26.37. Flowers Foods' value of 49.39% is 87.3% above this industry median. Based on the distribution chart, Flowers Foods ranks #318 out of 1901 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Flowers Foods has a GF Score™ of 52/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Flowers Foods' Gross Margin % compare to NOMD and JJSF?
According to the Consumer Packaged Goods industry distribution chart, Flowers Foods ranks #318 out of 1901 companies for Gross Margin %. This places Flowers Foods in the top 17% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 26.37. Flowers Foods' value of 49.39% is 87.3% above this benchmark. Historically, Flowers Foods' own Gross Margin % has ranged from 47.70 to 49.95 over the past decade. While the company's 10-year median is 48.57 vs. the industry median of 26.37, Flowers Foods has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.37, based on 1,901 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Flowers Foods's current Gross Margin % of 49.39% is 87.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Flowers Foods and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Flowers Foods's current Gross Margin % is 49.39%, which is near median its own 10-year median of 48.57. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Flowers Foods stock overvalued right now?
Based on GuruFocus' analysis, Flowers Foods (FRA:FWF) is currently considered Significantly Undervalued. The stock's GF Value™ is €18.16, compared to a current price of €6.61 — trading 63.6% below its estimated fair value. The current Gross Margin % is 49.39%, which is near median its 10-year median of 48.57 and 87.3% above the Consumer Packaged Goods industry median of 26.37. Flowers Foods' overall GF Score™ is 52/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Flowers Foods (FRA:FWF), the current Gross Margin % is 49.39% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Flowers Foods (FRA:FWF) Overvalued in 2026?
Based on GuruFocus' analysis, Flowers Foods stock appears to be undervalued.
The current stock price of €6.61 is trading 63.6% below its estimated GF Value™ of €18.16.
GuruFocus considers Flowers Foods to be Significantly Undervalued.
Key valuation signals for FRA:FWF:
Gross Margin %: 49.39% (near median its 10-year median of 48.57)
GF Value™: €18.16 vs. price of €6.61 (63.6% below fair value)
Industry Position: 87.3% above the Consumer Packaged Goods median (#318 of 1901)
No single metric tells the full story. See the FRA:FWF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Flowers Foods Inc operates as a producer and marketer of packaged bakery foods in the United States. Its principal products include breads, buns, rolls, snack items (bars, cakes, cookies, and crackers), bagels, English muffins, tortillas, and baking mixes. These products are sold under the brand names Nature's Own, Dave's Killer Bread (DKB), Canyon Bakehouse, Simple Mills, Wonder, and Tastykake. The company derives the majority of its revenue from the sales of its bakery products.
52GF Score
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