Flowers Foods (FRA:FWF) ROCE %: 10.66% (As of Mar. 2026)

What is Flowers Foods ROCE %?

Flowers Foods FRA:FWF +1.03% 47 ROCE % is 10.66% as of Mar. 2026. GuruFocus rates FRA:FWF with a GF Score™ of 47/100 and a GF Value™ of €19.59 (Significantly Undervalued). The stock has 6 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Flowers Foods's annualized ROCE % for the quarter that ended in Mar. 2026 was 10.66%.

Flowers Foods (FRA:FWF) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Flowers Foods ROCE % Related Terms

Flowers Foods ROCE % Historical Data

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The historical data trend for Flowers Foods's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Flowers Foods ROCE % Chart

Flowers Foods Annual Data

Trend

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Dec24

Dec25

ROCE %

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11.30

12.34

6.92

13.29

5.99

Flowers Foods Quarterly Data
	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24	Dec24	Mar25	Jun25	Sep25	Dec25	Mar26
ROCE %	Get a 7-Day Free Trial															10.85	10.03	7.80	-8.11	10.66

47GF Score

Flowers Foods Inc FRA:FWF

ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.

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Flowers Foods ROCE % Calculation

Flowers Foods's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2025 )		(A: Dec. 2024 )		(A: Dec. 2025 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2025 )		(A: Dec. 2024 )		(A: Dec. 2025 )
	=	163.74	/	( ( (3247.427 - 523.916)	+	(3573.017 - 833.638) )	/ 2 )
	=	163.74	/	( (2723.511	+	2739.379)	/ 2 )
	=	163.74	/	2731.445
	=	5.99 %

Flowers Foods's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Mar. 2026 )		(Q: Dec. 2025 )		(Q: Mar. 2026 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Mar. 2026 )		(Q: Dec. 2025 )		(Q: Mar. 2026 )
	=	293.132	/	( ( (3573.017 - 833.638)	+	(3616.245 - 854.798) )	/ 2 )
	=	293.132	/	( ( 2739.379	+	2761.447 )	/ 2 )
	=	293.132	/	2750.413
	=	10.66 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

Frequently Asked Questions Learn more about ROCE % →

What does a ROCE % of 10.66% mean?

Flowers Foods (FRA:FWF) has a ROCE % of 10.66% as of Mar. 2026.

Is Flowers Foods' ROCE % too high?

Flowers Foods' current ROCE % is 10.66%. The Consumer Packaged Goods industry median ROCE % is 8.78. Flowers Foods' value of 10.66% is 21.5% above this industry median. Overall, Flowers Foods has a GF Score™ of 47/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.

How does Flowers Foods' ROCE % compare to JJSF and NOMD?

Flowers Foods' ROCE % of 10.66% can be compared against companies in the Consumer Packaged Goods industry. The industry median ROCE % is 8.78. Flowers Foods' value of 10.66% is 21.5% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.

What is a good ROCE % for a Consumer Packaged Goods company?

The median ROCE % among Consumer Packaged Goods companies is 8.78, based on 1,938 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Flowers Foods's current ROCE % of 10.66% is 21.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.

What does a high ROCE % mean?

A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Consumer Packaged Goods industry, the median ROCE % is 8.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Flowers Foods's current ROCE % is 10.66%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.

Is Flowers Foods stock overvalued right now?

Based on GuruFocus' analysis, Flowers Foods (FRA:FWF) is currently considered Significantly Undervalued. The stock's GF Value™ is €19.59, compared to a current price of €6.69 — trading 65.9% below its estimated fair value. The current ROCE % is 10.66% and 21.5% above the Consumer Packaged Goods industry median of 8.78. Flowers Foods' overall GF Score™ is 47/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.

How is ROCE % calculated?

ROCE % is calculated from a company's financial statements. For Flowers Foods (FRA:FWF), the current ROCE % is 10.66% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Flowers Foods (FRA:FWF) Overvalued in 2026?

Based on GuruFocus' analysis, Flowers Foods stock appears to be undervalued. The current stock price of €6.69 is trading 65.9% below its estimated GF Value™ of €19.59. GuruFocus considers Flowers Foods to be Significantly Undervalued.

Key valuation signals for FRA:FWF:

ROCE %: 10.66%
GF Value™: €19.59 vs. price of €6.69 (65.9% below fair value)
GF Score™: 47/100 with 6 warning signs
Industry Position: 21.5% above the Consumer Packaged Goods median

No single metric tells the full story. See the FRA:FWF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Flowers Foods Business Description

Industry Consumer Defensive Consumer Packaged Goods

Comparable Companies JJSF NOMD HLF CENT SMPL SENEA BRBR JBSS WEST FRPT XSWX:NESN XPAR:BN BOG:NUTRESA TSE:2802 SHSE:603288 NSE:NESTLEIND KHC SHSE:600887 SZSE:300999 GIS

Other Exchanges FLO:USA FLO:Mexico

Address 1919 Flowers Circle, Thomasville, GA, USA, 31757

Website https://www.flowersfoods.com

Flowers Foods Inc operates as a producer and marketer of packaged bakery foods in the United States. Its principal products include breads, buns, rolls, snack items (bars, cakes, cookies, and crackers), bagels, English muffins, tortillas, and baking mixes. These products are sold under the brand names Nature's Own, Dave's Killer Bread (DKB), Canyon Bakehouse, Simple Mills, Wonder, and Tastykake. The company derives the majority of its revenue from the sales of its bakery products.

47GF Score

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€6.69

Price

€19.59

GF Value

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