Flowers Foods (FRA:FWF) Moat Score: 6/10 (As of Jul. 04, 2026)


FRA:FWF Flowers Foods Inc FRA:FWF
48 GF Score
Price €7.47
GF Value €19.67
Valuation Significantly Undervalued
! 6 Warning Signs
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What is Flowers Foods Moat Score?

Flowers Foods FRA:FWF +1.99% 48 Moat Score is 6 as of Jul. 04, 2026. GuruFocus rates FRA:FWF with a GF Score™ of 48/100 and a GF Value™ of €19.67 (Significantly Undervalued). The stock has 6 warning signs investors should review. Among 2,054 Consumer Packaged Goods companies, Flowers Foods ranks better than 98.54% on this metric.

Flowers Foods has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Flowers Foods has Narrow Moat: Flowers Foods Inc has a strong brand and extensive distribution network in the packaged bakery goods market. It benefits from economies of scale and customer loyalty, providing a strong narrow moat. However, the industry remains competitive, preventing a wide moat classification.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Flowers Foods might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Flowers Foods  (FRA:FWF) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Flowers Foods Moat Score Related Terms

FRA:FWF vs NOMD, JJSF, BRBR: Moat Score Comparison

For the Packaged Foods subindustry, Flowers Foods's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Flowers Foods Moat Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Flowers Foods's Moat Score distribution charts can be found below:

* The bar in red indicates where Flowers Foods's Moat Score falls into.


FRA:FWF
48GF Score
Flowers Foods Inc FRA:FWF
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
Flowers Foods (FRA:FWF) has a Moat Score of 6 as of Jul. 04, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Flowers Foods ranks #30 out of 2054 companies in the Consumer Packaged Goods industry, placing it in the top 1.5%.
Is Flowers Foods' Moat Score too high?
Flowers Foods' current Moat Score is 6. Based on the distribution chart, Flowers Foods ranks #30 out of 2054 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Flowers Foods has a GF Score™ of 48/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Flowers Foods' Moat Score compare to NOMD and JJSF?
According to the Consumer Packaged Goods industry distribution chart, Flowers Foods ranks #30 out of 2054 companies for Moat Score. This places Flowers Foods in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Consumer Packaged Goods company?
A good Moat Score depends on the Consumer Packaged Goods industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Flowers Foods's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Flowers Foods stock overvalued right now?
Based on GuruFocus' analysis, Flowers Foods (FRA:FWF) is currently considered Significantly Undervalued. The stock's GF Value™ is €19.67, compared to a current price of €7.47 — trading 62% below its estimated fair value. The current Moat Score is 6. Flowers Foods' overall GF Score™ is 48/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Flowers Foods (FRA:FWF), the current Moat Score is 6 as of Jul. 04, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Flowers Foods (FRA:FWF) Overvalued in 2026?

Based on GuruFocus' analysis, Flowers Foods stock appears to be undervalued. The current stock price of €7.47 is trading 62% below its estimated GF Value™ of €19.67. GuruFocus considers Flowers Foods to be Significantly Undervalued.

Key valuation signals for FRA:FWF:

  • Moat Score: 6
  • GF Value™: €19.67 vs. price of €7.47 (62% below fair value)
  • GF Score™: 48/100 with 6 warning signs

No single metric tells the full story. See the FRA:FWF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Flowers Foods Business Description

Other Exchanges FLO:USAFLO:Mexico
Address 1919 Flowers Circle, Thomasville, GA, USA, 31757
Flowers Foods Inc operates as a producer and marketer of packaged bakery foods in the United States. Its principal products include breads, buns, rolls, snack items (bars, cakes, cookies, and crackers), bagels, English muffins, tortillas, and baking mixes. These products are sold under the brand names Nature's Own, Dave's Killer Bread (DKB), Canyon Bakehouse, Simple Mills, Wonder, and Tastykake. The company derives the majority of its revenue from the sales of its bakery products.
48GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€7.47
Price
€19.67
GF Value