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Liftoff MobileFRA:L0K +4.35%13 Gross Margin % is 86.39% as of Mar. 2026, which is 3% above its 10-year median of 83.62. GuruFocus rates FRA:L0K with a GF Score™ of 13/100. The stock has 3 warning signs investors should review. Among 941 Media - Diversified companies, Liftoff Mobile ranks better than 90.12% on this metric.
The historical rank and industry rank for Liftoff Mobile's Gross Margin % or its related term are showing as below:
FRA:L0K'
s Gross Margin % Range Over the Past 10 Years
Min: 83.27 Med: 83.62 Max: 85.66
Current: 85.66
During the past 3 years, the highestGross Margin % of Liftoff Mobile was 85.66%. The lowest was 83.27%. And the median was 83.62%.
FRA:L0K's Gross Margin % is ranked better than 90.12% of 941
companies
in the Media - Diversified industry
Industry Median: 38.99
vs FRA:L0K: 85.66
Liftoff Mobile had a gross margin of 86.39% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Liftoff Mobile was 0.00% per year.
Liftoff Mobile (FRA:L0K) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Liftoff Mobile had a gross margin of 86.39% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Liftoff Mobile Gross Margin % Related Terms
Liftoff Mobile Gross Margin % Historical Data
* Premium members only.
The historical data trend for Liftoff Mobile's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:L0K vs MGNI, ZD, STGW: Gross Margin % Comparison
For the Advertising Agencies subindustry, Liftoff Mobile's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Liftoff Mobile Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Liftoff Mobile's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Liftoff Mobile's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Liftoff Mobile (FRA:L0K) has a Gross Margin % of 86.39% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Liftoff Mobile and its competitors. This is near median its historical median of 83.62. Over the past decade, Liftoff Mobile's Gross Margin % has ranged from 83.27 to 85.66. According to the industry distribution chart, Liftoff Mobile ranks #93 out of 941 companies in the Media - Diversified industry, placing it in the top 9.9%.
Is Liftoff Mobile's Gross Margin % too high?
Liftoff Mobile's current Gross Margin % of 86.39% is near median its 10-year median of 83.62. Over the past 10 years, this metric has ranged from a low of 83.27 to a high of 85.66. The Media - Diversified industry median Gross Margin % is 38.99. Liftoff Mobile's value of 86.39% is 121.6% above this industry median. Based on the distribution chart, Liftoff Mobile ranks #93 out of 941 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Liftoff Mobile has a GF Score™ of 13/100, reflecting its overall financial health beyond just this single metric.
How does Liftoff Mobile's Gross Margin % compare to MGNI and ZD?
According to the Media - Diversified industry distribution chart, Liftoff Mobile ranks #93 out of 941 companies for Gross Margin %. This places Liftoff Mobile in the top 10% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 38.99. Liftoff Mobile's value of 86.39% is 121.6% above this benchmark. Historically, Liftoff Mobile's own Gross Margin % has ranged from 83.27 to 85.66 over the past decade. While the company's 10-year median is 83.62 vs. the industry median of 38.99, Liftoff Mobile has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.99, based on 941 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Liftoff Mobile's current Gross Margin % of 86.39% is 121.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Liftoff Mobile and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Liftoff Mobile's current Gross Margin % is 86.39%, which is near median its own 10-year median of 83.62. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Liftoff Mobile stock overvalued right now?
Liftoff Mobile (FRA:L0K) has a current Gross Margin % of 86.39%. The current Gross Margin % is 86.39%, which is near median its 10-year median of 83.62 and 121.6% above the Media - Diversified industry median of 38.99. Liftoff Mobile's overall GF Score™ is 13/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Liftoff Mobile (FRA:L0K), the current Gross Margin % is 86.39% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Liftoff Mobile Inc is a marketing and retargeting platform that helps businesses maximize revenue through machine learning-powered solutions. Its AI-powered platform is designed to serve all verticals in the app ecosystem and is fully integrated to drive differentiated advertising performance for its customers across the app economy. The company deliver profitable users for app advertisers and help to maximize advertising revenue for apps that monetize with ads. Its solutions include: Marketers; Agencies; DSPs; Publishers; and Mobile Gaming.
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