Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Liftoff MobileFRA:L0K +4.35%13 ROC (Joel Greenblatt) % is 315.91% as of Mar. 2026, which is 252% above its 10-year median of 89.80. GuruFocus rates FRA:L0K with a GF Score™ of 13/100. The stock has 3 warning signs investors should review. Among 1,016 Media - Diversified companies, Liftoff Mobile ranks better than 90.55% on this metric.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. Liftoff Mobile's annualized ROC (Joel Greenblatt) % for the quarter that ended in Mar. 2026 was 315.91%.
The historical rank and industry rank for Liftoff Mobile's ROC (Joel Greenblatt) % or its related term are showing as below:
FRA:L0K'
s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: 21.97 Med: 89.8 Max: 144.67
Current: 144.67
During the past 3 years, Liftoff Mobile's highest ROC (Joel Greenblatt) % was 144.67%. The lowest was 21.97%. And the median was 89.80%.
FRA:L0K's ROC (Joel Greenblatt) % is ranked better than 90.55% of 1016
companies
in the Media - Diversified industry
Industry Median: 9.79
vs FRA:L0K: 144.67
Liftoff Mobile's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was 0.00% per year.
Liftoff Mobile (FRA:L0K) ROC (Joel Greenblatt) % Explanation
The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.
Liftoff Mobile ROC (Joel Greenblatt) % Related Terms
Liftoff Mobile ROC (Joel Greenblatt) % Historical Data
* Premium members only.
The historical data trend for Liftoff Mobile's ROC (Joel Greenblatt) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:L0K vs MGNI, ZD, STGW: ROC (Joel Greenblatt) % Comparison
For the Advertising Agencies subindustry, Liftoff Mobile's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Liftoff Mobile ROC (Joel Greenblatt) % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Liftoff Mobile's ROC (Joel Greenblatt) % distribution charts can be found below:
* The bar in red indicates where Liftoff Mobile's ROC (Joel Greenblatt) % falls into.
Liftoff Mobile ROC (Joel Greenblatt) % Calculation
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:
EBIT stands for Earnings Before Interest and Taxes.
Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.
GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.
Note:
The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a ROC (Joel Greenblatt) % of 315.91% mean?
Liftoff Mobile (FRA:L0K) has a ROC (Joel Greenblatt) % of 315.91% as of Mar. 2026. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Liftoff Mobile and its competitors. This is 252% above median its historical median of 89.80. Over the past decade, Liftoff Mobile's ROC (Joel Greenblatt) % has ranged from 21.97 to 144.67. According to the industry distribution chart, Liftoff Mobile ranks #96 out of 1016 companies in the Media - Diversified industry, placing it in the top 9.4%.
Is Liftoff Mobile's ROC (Joel Greenblatt) % too high?
Liftoff Mobile's current ROC (Joel Greenblatt) % of 315.91% is 252% above median its 10-year median of 89.80. Over the past 10 years, this metric has ranged from a low of 21.97 to a high of 144.67. The Media - Diversified industry median ROC (Joel Greenblatt) % is 9.79. Liftoff Mobile's value of 315.91% is 3126.9% above this industry median. Based on the distribution chart, Liftoff Mobile ranks #96 out of 1016 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Liftoff Mobile has a GF Score™ of 13/100, reflecting its overall financial health beyond just this single metric.
How does Liftoff Mobile's ROC (Joel Greenblatt) % compare to MGNI and ZD?
According to the Media - Diversified industry distribution chart, Liftoff Mobile ranks #96 out of 1016 companies for ROC (Joel Greenblatt) %. This places Liftoff Mobile in the top 9% of its industry — outperforming the majority of peers. The industry median ROC (Joel Greenblatt) % is 9.79. Liftoff Mobile's value of 315.91% is 3126.9% above this benchmark. Historically, Liftoff Mobile's own ROC (Joel Greenblatt) % has ranged from 21.97 to 144.67 over the past decade. While the company's 10-year median is 89.80 vs. the industry median of 9.79, Liftoff Mobile has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for a Media - Diversified company?
The median ROC (Joel Greenblatt) % among Media - Diversified companies is 9.79, based on 1,016 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Liftoff Mobile's current ROC (Joel Greenblatt) % of 315.91% is 3126.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Liftoff Mobile and its competitors. For the Media - Diversified industry, the median ROC (Joel Greenblatt) % is 9.79 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Liftoff Mobile's current ROC (Joel Greenblatt) % is 315.91%, which is 252% above median its own 10-year median of 89.80. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Liftoff Mobile stock overvalued right now?
Liftoff Mobile (FRA:L0K) has a current ROC (Joel Greenblatt) % of 315.91%. The current ROC (Joel Greenblatt) % is 315.91%, which is 252% above median its 10-year median of 89.80 and 3126.9% above the Media - Diversified industry median of 9.79. Liftoff Mobile's overall GF Score™ is 13/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For Liftoff Mobile (FRA:L0K), the current ROC (Joel Greenblatt) % is 315.91% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Liftoff Mobile Inc is a marketing and retargeting platform that helps businesses maximize revenue through machine learning-powered solutions. Its AI-powered platform is designed to serve all verticals in the app ecosystem and is fully integrated to drive differentiated advertising performance for its customers across the app economy. The company deliver profitable users for app advertisers and help to maximize advertising revenue for apps that monetize with ads. Its solutions include: Marketers; Agencies; DSPs; Publishers; and Mobile Gaming.
13GF Score
Get the complete analysis for FRA:L0K
ROC (Joel Greenblatt) % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:L0K has been successfully added to your 
