Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Scaled Net Operating Assets (SNOA) is calculated as the difference between operating assets and operating liabilities, scaled by lagged total assets.
Liftoff Mobile's operating assets for the quarter that ended in Mar. 2026 was €1,555.2 Mil. Liftoff Mobile's operating liabilities for the quarter that ended in Mar. 2026 was €931.6 Mil. Liftoff Mobile's Total Assets for the quarter that ended in Dec. 2025 was €1,623.7 Mil. Therefore, Liftoff Mobile's scaled net operating assets (SNOA) for the quarter that ended in Mar. 2026 was 0.38.
Liftoff Mobile Scaled Net Operating Assets Related Terms
Liftoff Mobile Scaled Net Operating Assets Historical Data
* Premium members only.
The historical data trend for Liftoff Mobile's Scaled Net Operating Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:L0K vs MGNI, ZD, STGW: Scaled Net Operating Assets Comparison
For the Advertising Agencies subindustry, Liftoff Mobile's Scaled Net Operating Assets, along with its competitors' market caps and Scaled Net Operating Assets data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Liftoff Mobile Scaled Net Operating Assets vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Liftoff Mobile's Scaled Net Operating Assets distribution charts can be found below:
* The bar in red indicates where Liftoff Mobile's Scaled Net Operating Assets falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Scaled Net Operating Assets of 0.38 mean?
Liftoff Mobile (FRA:L0K) has a Scaled Net Operating Assets of 0.38 as of Mar. 2026. Scaled net operating assets equals current-period operating assets less operating liabilities less prior-period total assets. View historical data on Liftoff Mobile and its competitors.
Is Liftoff Mobile's Scaled Net Operating Assets too high?
Liftoff Mobile's current Scaled Net Operating Assets is 0.38. Overall, Liftoff Mobile has a GF Score™ of 13/100, reflecting its overall financial health beyond just this single metric.
How does Liftoff Mobile's Scaled Net Operating Assets compare to MGNI and ZD?
Liftoff Mobile's Scaled Net Operating Assets of 0.38 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Scaled Net Operating Assets for a Media - Diversified company?
A good Scaled Net Operating Assets depends on the Media - Diversified industry context. However, Scaled Net Operating Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Scaled Net Operating Assets mean?
A high Scaled Net Operating Assets can signal that a stock is expensive relative to its fundamentals. Scaled net operating assets equals current-period operating assets less operating liabilities less prior-period total assets. View historical data on Liftoff Mobile and its competitors. Liftoff Mobile's current Scaled Net Operating Assets is 0.38. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Liftoff Mobile stock overvalued right now?
Liftoff Mobile (FRA:L0K) has a current Scaled Net Operating Assets of 0.38. The current Scaled Net Operating Assets is 0.38. Liftoff Mobile's overall GF Score™ is 13/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Scaled Net Operating Assets calculated?
Scaled Net Operating Assets is calculated from a company's financial statements. For Liftoff Mobile (FRA:L0K), the current Scaled Net Operating Assets is 0.38 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Liftoff Mobile Inc is a marketing and retargeting platform that helps businesses maximize revenue through machine learning-powered solutions. Its AI-powered platform is designed to serve all verticals in the app ecosystem and is fully integrated to drive differentiated advertising performance for its customers across the app economy. The company deliver profitable users for app advertisers and help to maximize advertising revenue for apps that monetize with ads. Its solutions include: Marketers; Agencies; DSPs; Publishers; and Mobile Gaming.
13GF Score
Get the complete analysis for FRA:L0K
Scaled Net Operating Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:L0K has been successfully added to your 
