Liftoff Mobile (FRA:L0K) PE Ratio without NRI: 61.15 (As of Jul. 29, 2026) — Near Median

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FRA:L0K Liftoff Mobile Inc FRA:L0K
13 GF Score
Price €19.20
! 3 Warning Signs
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What is Liftoff Mobile PE Ratio without NRI?

Liftoff Mobile FRA:L0K +4.35% 13 PE Ratio without NRI is 61.15 as of Jul. 29, 2026, which is 8% below its 10-year median of 66.70. GuruFocus rates FRA:L0K with a GF Score™ of 13/100. The stock has 3 warning signs investors should review. Among 580 Media - Diversified companies, Liftoff Mobile ranks worse than 84.83% on this metric.

The PE Ratio without NRI, or P/E Ratio without non-recurring items, is a financial ratio used to compare a company's market price to its EPS without NRI. As of today (2026-07-29), Liftoff Mobile's share price is €19.20. Liftoff Mobile's EPS without NRI for the trailing twelve months (TTM) ended in Mar. 2026 was €0.31. Therefore, Liftoff Mobile's PE Ratio without NRI for today is 61.15.

During the past 3 years, Liftoff Mobile's highest PE Ratio without NRI was 74.62. The lowest was 60.33. And the median was 66.70.

Liftoff Mobile's EPS without NRI for the three months ended in Mar. 2026 was €0.27. Its EPS without NRI for the trailing twelve months (TTM) ended in Mar. 2026 was €0.31.

As of today (2026-07-29), Liftoff Mobile's share price is €19.20. Liftoff Mobile's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 was €0.13. Therefore, Liftoff Mobile's PE Ratio (TTM) for today is 143.28.

During the past years, Liftoff Mobile's highest PE Ratio (TTM) was 177.82. The lowest was 143.77. And the median was 158.96.

Liftoff Mobile's EPS (Diluted) for the three months ended in Mar. 2026 was €0.29. Its EPS (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 was €0.13.

Liftoff Mobile's EPS (Basic) for the three months ended in Mar. 2026 was €0.29. Its EPS (Basic) for the trailing twelve months (TTM) ended in Mar. 2026 was €0.13.


Liftoff Mobile  (FRA:L0K) PE Ratio without NRI Explanation

The PE Ratio can be viewed as the number of years it takes for the company to earn back the price you pay for the stock. For example, if a company earns $2 a share per year, and the stock is traded at $30, the PE Ratio is 15. Therefore it takes 15 years for the company to earn back the $30 you paid for its stock, assuming the earnings stays constant over the next 15 years.

In real business, earnings never stay constant. If a company can grow its earnings, it takes fewer years for the company to earn back the price you pay for the stock. If a company's earnings decline it takes more years. As a shareholder, you want the company to earn back the price you pay as soon as possible. Therefore, lower P/E stocks are more attractive than higher P/E stocks so long as the PE Ratio is positive. Also for stocks with the same PE Ratio, the one with faster growth business is more attractive.

If a company loses money, the PE Ratio becomes meaningless.

To compare stocks with different growth rates, Peter Lynch invented a ratio called PEG Ratio. PEG Ratio is defined as the PE Ratio divided by the growth ratio. He thinks a company with a PE Ratio equal to its growth rate is fairly valued. Still he said he would rather buy a company growing 20% a year with a PE Ratio of 20, instead of a company growing 10% a year with a PE Ratio of 10.

Because the PE Ratio measures how long it takes to earn back the price you pay, the PE Ratio can be applied to the stocks across different industries. That is why it is the one of the most important and widely used indicators for the valuation of stocks.

Similar to the PE Ratio or PS Ratio or Price-to-Operating-Cash-Flow or Price-to-Free-Cash-Flow , the PE Ratio without NRI measures the valuation based on the earning power of the company. This is where it is different from the PB Ratio , which measures the valuation based on the company's balance sheet.


Be Aware

Investors need to be aware that the PE Ratio can be misleading a lot of times, especially when the underlying business is cyclical and unpredictable. As Peter Lynch pointed out, cyclical businesses have higher profit margins at the peaks of the business cycles. Their earnings are high and PE Ratio s are artificially low. It is usually a bad idea to buy a cyclical business when the PE Ratio is low. A better ratio to identify the time to buy a cyclical businesses is the PS Ratio.


Liftoff Mobile PE Ratio without NRI Related Terms


Liftoff Mobile PE Ratio without NRI Historical Data

* Premium members only.

The historical data trend for Liftoff Mobile's PE Ratio without NRI can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Liftoff Mobile PE Ratio without NRI Chart

Liftoff Mobile Annual Data
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PE Ratio without NRI
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Liftoff Mobile Quarterly Data
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PE Ratio without NRI Get a 7-Day Free Trial At Loss At Loss At Loss At Loss At Loss

FRA:L0K vs MGNI, ZD, STGW: PE Ratio without NRI Comparison

For the Advertising Agencies subindustry, Liftoff Mobile's PE Ratio without NRI, along with its competitors' market caps and PE Ratio without NRI data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Liftoff Mobile PE Ratio without NRI vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Liftoff Mobile's PE Ratio without NRI distribution charts can be found below:

* The bar in red indicates where Liftoff Mobile's PE Ratio without NRI falls into.


FRA:L0K
13GF Score
Liftoff Mobile Inc FRA:L0K
PE Ratio without NRI is just one metric. See GF Score™, valuation, warning signs, and more.
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Liftoff Mobile PE Ratio without NRI Calculation

The PE Ratio without NRI, or P/E Ratio without non-recurring items, is a financial ratio used to compare a company's market price to its EPS without NRI. Regular PE Ratio can be affected by Non Operating Income such as the sale of part of businesses. This may increase for the current year or quarter dramatically. But it cannot be repeated over and over. Therefore PE Ratio without NRI is a more accurate indication of valuation than regular PE Ratio.

Liftoff Mobile's PE Ratio without NRI for today is calculated as

PE Ratio without NRI=Share Price/ EPS without NRI
=19.20/0.314
=61.15

Liftoff Mobile's Share Price of today is €19.20.
Liftoff Mobile's EPS without NRI for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €0.31.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

There are at least three kinds of PE Ratios used by different investors. They are Trailing Twelve Month PE Ratio, Forward PE Ratio, or PE Ratio without NRI. A new PE Ratio based on inflation-adjusted normalized PE Ratio is called Shiller PE Ratio, after Yale professor Robert Shiller.

In the case of PE Ratio without NRI, the reported earnings less the non-recurring items are used.

In the calculation of PE Ratio (TTM), the earnings per share used are the earnings per share over the past 12 months.

For Forward PE Ratio, the earnings are the expected earnings for the next twelve months.

For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. Since it looks at the average over the last 10 years, Shiller PE Ratio is also called PE10.

Frequently Asked Questions Learn more about PE Ratio without NRI →
What does a PE Ratio without NRI of 61.15 mean?
Liftoff Mobile (FRA:L0K) has a PE Ratio without NRI of 61.15 as of Jul. 29, 2026. P/E without nonrecurring items is the ratio of share price to a company's earnings less one-time charges. View historical data on Liftoff Mobile and its competitors. This is near median its historical median of 66.70. Over the past decade, Liftoff Mobile's PE Ratio without NRI has ranged from 60.33 to 74.62. According to the industry distribution chart, Liftoff Mobile ranks #492 out of 580 companies in the Media - Diversified industry, placing it in the top 84.8%.
Is Liftoff Mobile's PE Ratio without NRI too high?
Liftoff Mobile's current PE Ratio without NRI of 61.15 is near median its 10-year median of 66.70. Over the past 10 years, this metric has ranged from a low of 60.33 to a high of 74.62. The Media - Diversified industry median PE Ratio without NRI is 17.01. Liftoff Mobile's value of 61.15 is 259.5% above this industry median. Based on the distribution chart, Liftoff Mobile ranks #492 out of 580 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Liftoff Mobile has a GF Score™ of 13/100, reflecting its overall financial health beyond just this single metric.
How does Liftoff Mobile's PE Ratio without NRI compare to MGNI and ZD?
According to the Media - Diversified industry distribution chart, Liftoff Mobile ranks #492 out of 580 companies for PE Ratio without NRI. This places Liftoff Mobile in the lower half of its industry. The industry median PE Ratio without NRI is 17.01. Liftoff Mobile's value of 61.15 is 259.5% above this benchmark. Historically, Liftoff Mobile's own PE Ratio without NRI has ranged from 60.33 to 74.62 over the past decade. While the company's 10-year median is 66.70 vs. the industry median of 17.01, Liftoff Mobile has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PE Ratio without NRI for a Media - Diversified company?
The median PE Ratio without NRI among Media - Diversified companies is 17.01, based on 580 companies in the industry. Companies in the top quartile (top 25%) have a PE Ratio without NRI significantly above this median, while those in the bottom quartile fall well below. However, PE Ratio without NRI should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Liftoff Mobile's current PE Ratio without NRI of 61.15 is 259.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PE Ratio without NRI mean?
A high PE Ratio without NRI can signal that a stock is expensive relative to its fundamentals. P/E without nonrecurring items is the ratio of share price to a company's earnings less one-time charges. View historical data on Liftoff Mobile and its competitors. For the Media - Diversified industry, the median PE Ratio without NRI is 17.01 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Liftoff Mobile's current PE Ratio without NRI is 61.15, which is near median its own 10-year median of 66.70. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Liftoff Mobile stock overvalued right now?
Liftoff Mobile (FRA:L0K) has a current PE Ratio without NRI of 61.15. The current PE Ratio without NRI is 61.15, which is near median its 10-year median of 66.70 and 259.5% above the Media - Diversified industry median of 17.01. Liftoff Mobile's overall GF Score™ is 13/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PE Ratio without NRI calculated?
PE Ratio without NRI is calculated from a company's financial statements. For Liftoff Mobile (FRA:L0K), the current PE Ratio without NRI is 61.15 as of Jul. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Liftoff Mobile Business Description

Other Exchanges LFTO:USA
Address 900 Middlefield Road, Redwood, CA, USA, 94063
Liftoff Mobile Inc is a marketing and retargeting platform that helps businesses maximize revenue through machine learning-powered solutions. Its AI-powered platform is designed to serve all verticals in the app ecosystem and is fully integrated to drive differentiated advertising performance for its customers across the app economy. The company deliver profitable users for app advertisers and help to maximize advertising revenue for apps that monetize with ads. Its solutions include: Marketers; Agencies; DSPs; Publishers; and Mobile Gaming.
13GF Score

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PE Ratio without NRI is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€19.20
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