Haier Smart Home CoHSHCY 76 Gross Margin % is 25.34% as of Mar. 2026, which is 15% below its 10-year median of 29.76. GuruFocus rates HSHCY with a GF Score™ of 76/100 and a GF Value™ of $13.85 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 419 Furnishings, Fixtures & Appliances companies, Haier Smart Home Co ranks worse than 55.37% on this metric.
Haier Smart Home Co Ltd gross margin has been in long-term decline. The average rate of decline per year is -2.9%.
The historical rank and industry rank for Haier Smart Home Co's Gross Margin % or its related term are showing as below:
HSHCY'
s Gross Margin % Range Over the Past 10 Years
Min: 26.66 Med: 29.76 Max: 31.33
Current: 26.67
During the past 13 years, the highestGross Margin % of Haier Smart Home Co was 31.33%. The lowest was 26.66%. And the median was 29.76%.
HSHCY's Gross Margin % is ranked worse than 55.37% of 419
companies
in the Furnishings, Fixtures & Appliances industry
Industry Median: 29.11
vs HSHCY: 26.67
Haier Smart Home Co had a gross margin of 25.34% for the quarter that ended in Mar. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Haier Smart Home Co was -2.90% per year.
Haier Smart Home Co (OTCPK:HSHCY) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Haier Smart Home Co had a gross margin of 25.34% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Haier Smart Home Co Gross Margin % Related Terms
Haier Smart Home Co Gross Margin % Historical Data
* Premium members only.
The historical data trend for Haier Smart Home Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Furnishings, Fixtures & Appliances subindustry, Haier Smart Home Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Haier Smart Home Co Gross Margin % vs Furnishings, Fixtures & Appliances Industry
For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Haier Smart Home Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Haier Smart Home Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Haier Smart Home Co (HSHCY) has a Gross Margin % of 25.34% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Haier Smart Home Co and its competitors. This is 15% below median its historical median of 29.76. Over the past decade, Haier Smart Home Co's Gross Margin % has ranged from 26.66 to 31.33. According to the industry distribution chart, Haier Smart Home Co ranks #232 out of 419 companies in the Furnishings, Fixtures & Appliances industry, placing it in the top 55.4%.
Is Haier Smart Home Co's Gross Margin % too high?
Haier Smart Home Co's current Gross Margin % of 25.34% is 15% below median its 10-year median of 29.76. Over the past 10 years, this metric has ranged from a low of 26.66 to a high of 31.33. The Furnishings, Fixtures & Appliances industry median Gross Margin % is 29.11. Haier Smart Home Co's value of 25.34% is 13% below this industry median. Based on the distribution chart, Haier Smart Home Co ranks #232 out of 419 companies in the Furnishings, Fixtures & Appliances industry, which is below the industry midpoint. Overall, Haier Smart Home Co has a GF Score™ of 76/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Haier Smart Home Co's Gross Margin % compare to SN and SGI?
According to the Furnishings, Fixtures & Appliances industry distribution chart, Haier Smart Home Co ranks #232 out of 419 companies for Gross Margin %. This places Haier Smart Home Co in the lower half of its industry. The industry median Gross Margin % is 29.11. Haier Smart Home Co's value of 25.34% is 13% below this benchmark. Historically, Haier Smart Home Co's own Gross Margin % has ranged from 26.66 to 31.33 over the past decade. While the company's 10-year median is 29.76 vs. the industry median of 29.11, Haier Smart Home Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Furnishings, Fixtures & Appliances company?
The median Gross Margin % among Furnishings, Fixtures & Appliances companies is 29.11, based on 419 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Haier Smart Home Co's current Gross Margin % of 25.34% is 13% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Haier Smart Home Co and its competitors. For the Furnishings, Fixtures & Appliances industry, the median Gross Margin % is 29.11 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Haier Smart Home Co's current Gross Margin % is 25.34%, which is 15% below median its own 10-year median of 29.76. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Haier Smart Home Co stock overvalued right now?
Based on GuruFocus' analysis, Haier Smart Home Co (HSHCY) is currently considered Modestly Undervalued. The stock's GF Value™ is $13.85, compared to a current price of $10.13 — trading 26.9% below its estimated fair value. The current Gross Margin % is 25.34%, which is 15% below median its 10-year median of 29.76 and 13% below the Furnishings, Fixtures & Appliances industry median of 29.11. Haier Smart Home Co's overall GF Score™ is 76/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Haier Smart Home Co (HSHCY), the current Gross Margin % is 25.34% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Haier Smart Home Co (HSHCY) Overvalued in 2026?
Based on GuruFocus' analysis, Haier Smart Home Co stock appears to be undervalued.
The current stock price of $10.13 is trading 26.9% below its estimated GF Value™ of $13.85.
GuruFocus considers Haier Smart Home Co to be Modestly Undervalued.
Key valuation signals for HSHCY:
Gross Margin %: 25.34% (15% below median its 10-year median of 29.76)
GF Value™: $13.85 vs. price of $10.13 (26.9% below fair value)
Industry Position: 13% below the Furnishings, Fixtures & Appliances median (#232 of 419)
No single metric tells the full story. See the HSHCY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Haier Smart Home is one of the largest household appliance manufacturers globally, with key products spanning refrigerators, washing machines, kitchen appliances, air conditioners, and water solutions. It has been consistently among the top three in China by retail sales in most home appliance categories. The company has also established a footprint in distribution channel services and commercial refrigeration business. Haier generates around 50% of sales outside China. As of December 2025, Haier Group and its subsidiaries are the largest shareholders of Haier Smart Home with around 29% equity interest in aggregate.
76GF Score
Get the complete analysis for HSHCY
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
HSHCY has been successfully added to your 
