HSHCY (Haier Smart Home Co) Intrinsic Value: DCF (Earnings Based): $22.25 (As of Sep. 05, 2026)

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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

HSHCY Haier Smart Home Co Ltd HSHCY
76 GF Score
Price $11.00
GF Value $13.41
Valuation Modestly Undervalued
! 5 Warning Signs
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What is Haier Smart Home Co Intrinsic Value: DCF (Earnings Based)?

Haier Smart Home Co HSHCY +1.76% 76 Intrinsic Value: DCF (Earnings Based) is $22.25 as of Sep. 05, 2026. GuruFocus rates HSHCY with a GF Score™ of 76/100 and a GF Value™ of $13.41 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 51 Furnishings, Fixtures & Appliances companies, Haier Smart Home Co ranks better than 82.35% on this metric.

As of today (2026-09-05), Haier Smart Home Co's intrinsic value calculated from the Discounted Earnings model is $22.25.

Note: Discounted Earnings model is only suitable for predictable companies (Business Predictability Rank higher than 1-Star). If the company's predictability rank is 1-Star or Not Rated, result may not be accurate due to the low predictability of business and the data will not be stored into our database.

Haier Smart Home Co's Predictability Rank is 2.5-Stars.

Margin of Safety (Earnings Based) using Discounted Earnings model for Haier Smart Home Co is 50.56%.

The historical rank and industry rank for Haier Smart Home Co's Intrinsic Value: DCF (Earnings Based) or its related term are showing as below:

HSHCY' s Price-to-DCF (Earnings Based) Range Over the Past 10 Years
Min: 0.3   Med: 0.52   Max: 1.03
Current: 0.49

During the past 13 years, the highest Price-to-Intrinsic-Value-DCF (Earnings Based) Ratio of Haier Smart Home Co was 1.03. The lowest was 0.30. And the median was 0.52.

HSHCY's Price-to-DCF (Earnings Based) is ranked better than
82.35% of 51 companies
in the Furnishings, Fixtures & Appliances industry
Industry Median: 1.07 vs HSHCY: 0.49

Haier Smart Home Co  (OTCPK:HSHCY) Intrinsic Value: DCF (Earnings Based) Explanation

Unlike valuation methods such as Net Current Asset Value, Tangible Book Value per Share, Graham Number, Median Ratio etc, discounted Cash Flow model evaluates the companies based on their future earnings power instead of their assets.


Be Aware

What you need to know about Discounted Earnings model:

1. The Discounted Earnings model evaluates a company based on its future earnings power
2. Growth is taken into account; therefore a faster growth company is worth more if everything else is the same.
3. Since we are projecting future growth, it is assumed that the company will grow at the same rate as it did during the past 10 years. Therefore this model works better for the companies that are relatively consistent performers.
4. The Discounted Earnings model works poorly for inconsistent performers like cyclicals.
5. Your expected return from the investment is a reasonable discount rate assumption.
6. A larger margin of safety should be required for companies with less predictable businesses.

You can screen for stocks that trade below their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) with the GuruFocus All-in-One Screener. Companies with a high Predictability Rank that trade at a discount to their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) can be found in the screen of Undervalued Predictable Companies.


Haier Smart Home Co Intrinsic Value: DCF (Earnings Based) Related Terms


Haier Smart Home Co Intrinsic Value: DCF (Earnings Based) Historical Data

* Premium members only.

The historical data trend for Haier Smart Home Co's Intrinsic Value: DCF (Earnings Based) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Haier Smart Home Co Intrinsic Value: DCF (Earnings Based) Chart

Haier Smart Home Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Intrinsic Value: DCF (Earnings Based)
Get a 7-Day Free Trial Premium Member Only Premium Member Only 16.64 0.00 0.00 0.00 19.97

Haier Smart Home Co Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Intrinsic Value: DCF (Earnings Based) Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 19.97 20.00 19.25

HSHCY vs SN, SGI, MHK: Intrinsic Value: DCF (Earnings Based) Comparison

For the Furnishings, Fixtures & Appliances subindustry, Haier Smart Home Co's Price-to-DCF (Earnings Based), along with its competitors' market caps and Price-to-DCF (Earnings Based) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Haier Smart Home Co Price-to-DCF (Earnings Based) vs Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Haier Smart Home Co's Price-to-DCF (Earnings Based) distribution charts can be found below:

* The bar in red indicates where Haier Smart Home Co's Price-to-DCF (Earnings Based) falls into.


HSHCY
76GF Score
Haier Smart Home Co Ltd HSHCY
Intrinsic Value: DCF (Earnings Based) is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Haier Smart Home Co Intrinsic Value: DCF (Earnings Based) Calculation

This is the intrinsic value calculated from the Discounted Earnings model with default parameters. The calculation method is the same as Discounted Cash Flow model except earnings are used in the calculation instead of free cash flow. This is the default method of calculation with GuruFocus DCF calculator.

Usually a two-stage model is used in calculating the intrinsic value with discounted cash flow model. The first stage is called growth stage; the second is called the terminal stage. In the growth stage the company grows at a faster rate. Because it cannot grow at that rate forever, a lower rate is used for the terminal stage.

GuruFocus DCF calculator is a two-stage model. The default values are defined as:

1. Discount Rate: d = 11%
A reasonable discount rate assumption should be at least the long term average return of the stock market, which can be estimated from risk free rate plus risk premium of stock market. GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate and rounded up to the nearest integer. It is updated daily. The current risk-free rate is 4.78%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default. Then we added a risk premium of 6% to get the estimated discount rate. Some investors use their expected rate of return, which is also reasonable. A typical discount rate can be anywhere between 6% - 20%.

2. Growth Rate in the growth stage: g1 = 12.60%
The Growth Rate in the growth stage is initially set as the default 10-Year EPS without NRI Growth Rate. In cases where the 10-year growth rate is unavailable, it defaults to using the 5-Year EPS without NRI Growth Rate. If both the 10-year and 5-year growth rates are unavailable, the system defaults to the 3-Year EPS without NRI Growth Rate.
However, it's important to note that there is a growth rate range. If the calculated growth rate exceeds 20%, it will be capped at 20%. Conversely, if the calculated growth rate falls below 5%, it will be adjusted to 5% to maintain a reasonable range.
=> Haier Smart Home Co's average EPS without NRI Growth Rate in the past 10 years was 12.60%, which is between 5% and 20%. => GuruFocus defaults => Growth Rate: 12.60%

3. Years of Growth Stage: y1 = 10

4. Terminal Growth Rate: g2 = 4%

5. Years of Terminal Growth: y2 = 10

6. EPS without NRI: eps without nri = $1.169.
GuruFocus DCF calculator is actually a Discounted Earnings calculator, EPS without NRI is used as the default. The reason we are doing this is we found that historically stock prices are more correlated with earnings than free cash flow.

All of the default settings can be changed and the results are calculated automatically.

Haier Smart Home Co's Intrinsic Value: DCF (Earnings Based) for today is calculated as:

Intrinsic Value: DCF (Earnings Based)=EPS without NRI*{[(1+g1)/(1+d)+(1+g1)^2/(1+d)^2+...+(1+g1)^10/(1+d)^10]
+(1+g1)^10/(1+d)^10*[(1+g2)/(1+d)+(1+g2)^2/(1+d)^2+...+(1+g2)^10/(1+d)^10]}

set x = (1+g1)/(1+d) = (1+0.126)/(1+0.11) = 1.0144144144144
and y = (1+g2)/(1+d) = (1+0.04)/(1+0.11) = 0.93693693693694

Intrinsic Value: DCF (Earnings Based)=EPS without NRI*{[x+x^2+...+x^10]+x^10*[y+y^2+...+y^10]}
=EPS without NRI*[x*(1-x^10)/(1-x)+x^10*y*(1-y^10)/(1-y)]
=1.169*19.0342
=22.25

Margin of Safety % (DCF Earnings Based)=(Intrinsic Value: DCF (Earnings Based)-Current Price)/Intrinsic Value: DCF (Earnings Based)
=(22.25-11.00)/22.25
=50.56 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Intrinsic Value: DCF (Earnings Based) of $22.25 mean?
Haier Smart Home Co (HSHCY) has a Intrinsic Value: DCF (Earnings Based) of $22.25 as of Sep. 05, 2026. Intrinsic Value: DCF (Earnings Based) is the stock value based on a two-stage discounted earnings model. View historical data on Haier Smart Home Co and its competitors. According to the industry distribution chart, Haier Smart Home Co ranks #9 out of 51 companies in the Furnishings, Fixtures & Appliances industry, placing it in the top 17.6%.
Is Haier Smart Home Co's Intrinsic Value: DCF (Earnings Based) too high?
Haier Smart Home Co's current Intrinsic Value: DCF (Earnings Based) is $22.25. The Furnishings, Fixtures & Appliances industry median Intrinsic Value: DCF (Earnings Based) is 1.07. Haier Smart Home Co's value of $22.25 is 1979.4% above this industry median. Based on the distribution chart, Haier Smart Home Co ranks #9 out of 51 companies in the Furnishings, Fixtures & Appliances industry, which is in the top quartile — a strong position relative to peers. Overall, Haier Smart Home Co has a GF Score™ of 76/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Haier Smart Home Co's Intrinsic Value: DCF (Earnings Based) compare to SN and SGI?
According to the Furnishings, Fixtures & Appliances industry distribution chart, Haier Smart Home Co ranks #9 out of 51 companies for Intrinsic Value: DCF (Earnings Based). This places Haier Smart Home Co in the top 18% of its industry — outperforming the majority of peers. The industry median Intrinsic Value: DCF (Earnings Based) is 1.07. Haier Smart Home Co's value of $22.25 is 1979.4% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: DCF (Earnings Based) for a Furnishings, Fixtures & Appliances company?
The median Intrinsic Value: DCF (Earnings Based) among Furnishings, Fixtures & Appliances companies is 1.07, based on 51 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: DCF (Earnings Based) significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: DCF (Earnings Based) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Haier Smart Home Co's current Intrinsic Value: DCF (Earnings Based) of $22.25 is 1979.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: DCF (Earnings Based) mean?
A high Intrinsic Value: DCF (Earnings Based) can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: DCF (Earnings Based) is the stock value based on a two-stage discounted earnings model. View historical data on Haier Smart Home Co and its competitors. For the Furnishings, Fixtures & Appliances industry, the median Intrinsic Value: DCF (Earnings Based) is 1.07 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Haier Smart Home Co's current Intrinsic Value: DCF (Earnings Based) is $22.25. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Haier Smart Home Co stock overvalued right now?
Based on GuruFocus' analysis, Haier Smart Home Co (HSHCY) is currently considered Modestly Undervalued. The stock's GF Value™ is $13.41, compared to a current price of $11.00 — trading 18% below its estimated fair value. The current Intrinsic Value: DCF (Earnings Based) is $22.25 and 1979.4% above the Furnishings, Fixtures & Appliances industry median of 1.07. Haier Smart Home Co's overall GF Score™ is 76/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: DCF (Earnings Based) calculated?
Intrinsic Value: DCF (Earnings Based) is calculated from a company's financial statements. For Haier Smart Home Co (HSHCY), the current Intrinsic Value: DCF (Earnings Based) is $22.25 as of Sep. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Haier Smart Home Co (HSHCY) Overvalued in 2026?

Based on GuruFocus' analysis, Haier Smart Home Co stock appears to be undervalued. The current stock price of $11.00 is trading 18% below its estimated GF Value™ of $13.41. GuruFocus considers Haier Smart Home Co to be Modestly Undervalued.

Key valuation signals for HSHCY:

  • Intrinsic Value: DCF (Earnings Based): $22.25
  • GF Value™: $13.41 vs. price of $11.00 (18% below fair value)
  • GF Score™: 76/100 with 5 warning signs
  • Industry Position: 1979.4% above the Furnishings, Fixtures & Appliances median (#9 of 51)

No single metric tells the full story. See the HSHCY stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Haier Smart Home Co Business Description

Address Haier Industrial Park, Shandong Province, Laoshan District, Qingdao, CHN, 266101
Haier Smart Home is one of the largest household appliance manufacturers globally, with key products spanning refrigerators, washing machines, kitchen appliances, air conditioners, and water solutions. It has been consistently among the top three in China by retail sales in most home appliance categories. The company has also established a footprint in distribution channel services and commercial refrigeration business. Haier generates around 50% of sales outside China. As of December 2025, Haier Group and its subsidiaries are the largest shareholders of Haier Smart Home with around 29% equity interest in aggregate.
76GF Score

Get the complete analysis for HSHCY

Intrinsic Value: DCF (Earnings Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$11.00
Price
$13.41
GF Value