Purple GroupJSE:PPE -2.38%71 Gross Margin % is 96.75% as of Feb. 2026, which is 62% above its 10-year median of 59.84. GuruFocus rates JSE:PPE with a GF Score™ of 71/100 and a GF Value™ of R2.19 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 74 Diversified Financial Services companies, Purple Group ranks better than 66.22% on this metric.
The historical rank and industry rank for Purple Group's Gross Margin % or its related term are showing as below:
JSE:PPE'
s Gross Margin % Range Over the Past 10 Years
Min: 29.92 Med: 59.84 Max: 90.79
Current: 64.79
During the past 13 years, the highestGross Margin % of Purple Group was 90.79%. The lowest was 29.92%. And the median was 59.84%.
JSE:PPE's Gross Margin % is ranked better than 66.22% of 74
companies
in the Diversified Financial Services industry
Industry Median: 41.32
vs JSE:PPE: 64.79
Purple Group had a gross margin of 96.75% for the quarter that ended in Feb. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Purple Group was 0.00% per year.
Purple Group (JSE:PPE) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Purple Group had a gross margin of 96.75% for the quarter that ended in Feb. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Purple Group Gross Margin % Related Terms
Purple Group Gross Margin % Historical Data
* Premium members only.
The historical data trend for Purple Group's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Financial Conglomerates subindustry, Purple Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Purple Group Gross Margin % vs Diversified Financial Services Industry
For the Diversified Financial Services industry and Financial Services sector, Purple Group's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Purple Group's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Purple Group (JSE:PPE) has a Gross Margin % of 96.75% as of Feb. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Purple Group and its competitors. This is 62% above median its historical median of 59.84. Over the past decade, Purple Group's Gross Margin % has ranged from 29.92 to 90.79. According to the industry distribution chart, Purple Group ranks #25 out of 74 companies in the Diversified Financial Services industry, placing it in the top 33.8%.
Is Purple Group's Gross Margin % too high?
Purple Group's current Gross Margin % of 96.75% is 62% above median its 10-year median of 59.84. Over the past 10 years, this metric has ranged from a low of 29.92 to a high of 90.79. The Diversified Financial Services industry median Gross Margin % is 41.32. Purple Group's value of 96.75% is 134.1% above this industry median. Based on the distribution chart, Purple Group ranks #25 out of 74 companies in the Diversified Financial Services industry, which is above the industry midpoint. Overall, Purple Group has a GF Score™ of 71/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Purple Group's Gross Margin % compare to VOYA and FRHC?
According to the Diversified Financial Services industry distribution chart, Purple Group ranks #25 out of 74 companies for Gross Margin %. This puts Purple Group in the upper half of its industry. The industry median Gross Margin % is 41.32. Purple Group's value of 96.75% is 134.1% above this benchmark. Historically, Purple Group's own Gross Margin % has ranged from 29.92 to 90.79 over the past decade. While the company's 10-year median is 59.84 vs. the industry median of 41.32, Purple Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Diversified Financial Services company?
The median Gross Margin % among Diversified Financial Services companies is 41.32, based on 74 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Purple Group's current Gross Margin % of 96.75% is 134.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Purple Group and its competitors. For the Diversified Financial Services industry, the median Gross Margin % is 41.32 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Purple Group's current Gross Margin % is 96.75%, which is 62% above median its own 10-year median of 59.84. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Purple Group stock overvalued right now?
Based on GuruFocus' analysis, Purple Group (JSE:PPE) is currently considered Modestly Undervalued. The stock's GF Value™ is R2.19, compared to a current price of R1.64 — trading 25.1% below its estimated fair value. The current Gross Margin % is 96.75%, which is 62% above median its 10-year median of 59.84 and 134.1% above the Diversified Financial Services industry median of 41.32. Purple Group's overall GF Score™ is 71/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Purple Group (JSE:PPE), the current Gross Margin % is 96.75% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Purple Group (JSE:PPE) Overvalued in 2026?
Based on GuruFocus' analysis, Purple Group stock appears to be undervalued.
The current stock price of R1.64 is trading 25.1% below its estimated GF Value™ of R2.19.
GuruFocus considers Purple Group to be Modestly Undervalued.
Key valuation signals for JSE:PPE:
Gross Margin %: 96.75% (62% above median its 10-year median of 59.84)
GF Value™: R2.19 vs. price of R1.64 (25.1% below fair value)
Industry Position: 134.1% above the Diversified Financial Services median (#25 of 74)
No single metric tells the full story. See the JSE:PPE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Purple Group Ltd operates as a financial services company. The company engages in trading, investing, and asset management, and also offers various products and services related to investing and managing portfolios. The Group comprises the following operating segments: Easy Group includes First World Trader Proprietary Limited (FWT or EasyEquities), EasyProperties Proprietary Limited (EasyProperties), EasyDefi Technologies Proprietary Limited (Easy Crypto), and Retirement Investments and Savings for Everyone (RISE or EasyRetire). Head Office and Investments represent fees and dividends earned on investments and fair value adjustments made against them, as well as head office costs.
71GF Score
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