Purple GroupJSE:PPE -2.38%71 WACC % is 16.84% as of Jul. 06, 2026, which is 31% above its 10-year median of 12.83. GuruFocus rates JSE:PPE with a GF Score™ of 71/100 and a GF Value™ of R2.19 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 578 Diversified Financial Services companies, Purple Group ranks worse than 94.64% on this metric.
As of today (2026-07-06), Purple Group's weighted average cost of capital is 16.84%%. Purple Group's ROIC % is 8.41% (calculated using TTM income statement data).
Purple Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.
For a comprehensive WACC calculation, please access the WACC Calculator.
Purple Group (JSE:PPE) WACC % Explanation
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Purple Group's weighted average cost of capital is 16.84%%. Purple Group's ROIC % is 8.41% (calculated using TTM income statement data).
Purple Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year semi-annual average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year semi-annual average debt to get the simplified cost of debt.
Related Terms
Purple Group WACC % Historical Data
* Premium members only.
The historical data trend for Purple Group's WACC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Financial Conglomerates subindustry, Purple Group's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Purple Group WACC % vs Diversified Financial Services Industry
For the Diversified Financial Services industry and Financial Services sector, Purple Group's WACC % distribution charts can be found below:
* The bar in red indicates where Purple Group's WACC % falls into.
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Purple Group's market capitalization (E) is R2341.186 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year semi-annual average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Feb. 2026, Purple Group's latest one-year semi-annual average Book Value of Debt (D) is R4.0657 Mil.
a) weight of equity = E / (E + D) = 2341.186 / (2341.186 + 4.0657) = 0.9983
b) weight of debt = D / (E + D) = 4.0657 / (2341.186 + 4.0657) = 0.0017
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 8.995%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Purple Group's beta is 1.3076.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 8.995% + 1.3076 * 6% = 16.8406%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year semi-annual average debt to get the simplified cost of debt.
As of Feb. 2026, Purple Group's interest expense (positive number) was R0.981 Mil. Its total Book Value of Debt (D) is R4.0657 Mil.
Cost of Debt = 0.981 / 4.0657 = 24.1287%.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = 36.229 / 130.093 = 27.85%.
Purple Group's Weighted Average Cost Of Capital (WACC) for Today is calculated as:
WACC
=
E / (E + D)
*
Cost of Equity
+
D / (E + D)
*
Cost of Debt
*
(1 - Tax Rate)
=
0.9983
*
16.8406%
+
0.0017
*
24.1287%
*
(1 - 27.85%)
=
16.84%
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Purple Group (JSE:PPE) has a WACC % of 16.84% as of Jul. 06, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Purple Group and its competitors. This is 31% above median its historical median of 12.83. Over the past decade, Purple Group's WACC % has ranged from 9.43 to 16.84. According to the industry distribution chart, Purple Group ranks #547 out of 578 companies in the Diversified Financial Services industry, placing it in the top 94.6%.
Is Purple Group's WACC % too high?
Purple Group's current WACC % of 16.84% is 31% above median its 10-year median of 12.83. Over the past 10 years, this metric has ranged from a low of 9.43 to a high of 16.84. The Diversified Financial Services industry median WACC % is 10.45. Purple Group's value of 16.84% is 61.2% above this industry median. Based on the distribution chart, Purple Group ranks #547 out of 578 companies in the Diversified Financial Services industry, which is in the bottom quartile relative to peers. Overall, Purple Group has a GF Score™ of 71/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Purple Group's WACC % compare to VOYA and FRHC?
According to the Diversified Financial Services industry distribution chart, Purple Group ranks #547 out of 578 companies for WACC %. This places Purple Group in the lower half of its industry. The industry median WACC % is 10.45. Purple Group's value of 16.84% is 61.2% above this benchmark. Historically, Purple Group's own WACC % has ranged from 9.43 to 16.84 over the past decade. While the company's 10-year median is 12.83 vs. the industry median of 10.45, Purple Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Diversified Financial Services company?
The median WACC % among Diversified Financial Services companies is 10.45, based on 578 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Purple Group's current WACC % of 16.84% is 61.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Purple Group and its competitors. For the Diversified Financial Services industry, the median WACC % is 10.45 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Purple Group's current WACC % is 16.84%, which is 31% above median its own 10-year median of 12.83. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Purple Group stock overvalued right now?
Based on GuruFocus' analysis, Purple Group (JSE:PPE) is currently considered Modestly Undervalued. The stock's GF Value™ is R2.19, compared to a current price of R1.64 — trading 25.1% below its estimated fair value. The current WACC % is 16.84%, which is 31% above median its 10-year median of 12.83 and 61.2% above the Diversified Financial Services industry median of 10.45. Purple Group's overall GF Score™ is 71/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For Purple Group (JSE:PPE), the current WACC % is 16.84% as of Jul. 06, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Purple Group (JSE:PPE) Overvalued in 2026?
Based on GuruFocus' analysis, Purple Group stock appears to be undervalued.
The current stock price of R1.64 is trading 25.1% below its estimated GF Value™ of R2.19.
GuruFocus considers Purple Group to be Modestly Undervalued.
Key valuation signals for JSE:PPE:
WACC %: 16.84% (31% above median its 10-year median of 12.83)
GF Value™: R2.19 vs. price of R1.64 (25.1% below fair value)
Industry Position: 61.2% above the Diversified Financial Services median (#547 of 578)
No single metric tells the full story. See the JSE:PPE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Purple Group Ltd operates as a financial services company. The company engages in trading, investing, and asset management, and also offers various products and services related to investing and managing portfolios. The Group comprises the following operating segments: Easy Group includes First World Trader Proprietary Limited (FWT or EasyEquities), EasyProperties Proprietary Limited (EasyProperties), EasyDefi Technologies Proprietary Limited (Easy Crypto), and Retirement Investments and Savings for Everyone (RISE or EasyRetire). Head Office and Investments represent fees and dividends earned on investments and fair value adjustments made against them, as well as head office costs.
71GF Score
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